跨境电商产业带

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《山东省跨境电商发展全景分析报告(2025)》
Sou Hu Cai Jing· 2025-07-30 03:50
Core Insights - Shandong Province is evolving from a coastal province with "open advantages" to a national "eastern engine" for cross-border e-commerce development, supported by a "5+30" policy network [1] - The report provides a comprehensive analysis of the development history, current status, innovative practices, and future trends of cross-border e-commerce in Shandong Province [1] Group 1: Development and Scale of Cross-Border E-Commerce - Shandong's cross-border e-commerce industry has established a well-structured layout covering multiple cities and sectors, with significant contributions from cities like Qingdao, Yantai, and Weihai [2][3] - Qingdao's cross-border e-commerce import and export scale reached approximately 569.3 billion yuan in the first seven months of 2024, marking a 23.8% year-on-year increase [2] - Yantai's cross-border e-commerce import and export volume surged from 880 million yuan in 2016 to 62 billion yuan in 2022, achieving a compound annual growth rate of 103.6% [3] Group 2: Innovative Operational Models - Qingdao employs a "port logistics + live marketing" model, integrating bonded warehouses with live streaming to attract consumers [9] - Yantai has developed a "supply chain collaborative platform" model, providing comprehensive services across the entire industry chain [9] - Weihai's model focuses on "four-port linkage + industrial cluster," enhancing logistics efficiency and reducing costs significantly [11] Group 3: Achievements in Industry Development - The export value of Qingdao's eyelash industry surpassed 1 billion yuan in 2023, while Yantai's cross-border e-commerce processing capacity reached 1 million orders per day [12][13] - The logistics network in Weihai allows for goods to reach Korea within 16 hours at a cost only one-sixth of air freight [12] - Shandong aims to cultivate 100 internationally competitive cross-border e-commerce brands by 2025 [16] Group 4: Policy Environment and Implementation - Shandong has established a comprehensive policy framework to support cross-border e-commerce, including the "Shandong Province Cross-Border E-Commerce Leap Development Action Plan (2023-2025)" [22][23] - The province has implemented 44 policy measures focusing on enhancing cross-border e-commerce and fostering brand development [23] Group 5: Future Trends and Recommendations - The province is focusing on AI technology to enhance cross-border e-commerce operations, including intelligent product selection and marketing [30] - Shandong is committed to a green and low-carbon transition, promoting sustainable practices in cross-border e-commerce [31][32] - The province plans to leverage RCEP opportunities to deepen regional cooperation and expand into emerging markets [34]
吉林跨境电商彰显上升期蓬勃活力
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-07-29 00:37
Core Insights - Jilin Province is leveraging cross-border e-commerce as a key engine for expanding foreign trade, with a significant increase in import and export volumes driven by digital economy opportunities [1][2] Group 1: Cross-Border E-Commerce Growth - In 2024, Jilin Province's cross-border e-commerce import and export volume reached 5.2 billion yuan, which is 5.4 times that of 2020 [1] - In the first half of this year, the import and export volume was 3.56 billion yuan, showing a year-on-year growth of 68.3% [1] Group 2: Comprehensive Pilot Zone Development - Jilin Province prioritizes the construction of cross-border e-commerce comprehensive pilot zones, implementing a series of measures to guide four pilot zones to develop collaboratively [2] - The province is actively promoting the use of retail import pilot policies and expanding new retail businesses through various online and offline platforms [2] Group 3: Industry Cultivation and Introduction - Jilin Province focuses on transforming industrial advantages into export strengths, particularly in traditional industries like biomedicine, and has initiated a cross-border e-commerce industry map [3] - The number of companies on platforms like Alibaba International and Amazon has grown from less than 100 in 2016 to over 800 today [3] Group 4: Infrastructure and Talent Development - Jilin Province is enhancing logistics channels, with cross-border e-commerce packages being transported directly to Moscow and stable operation of cross-border e-commerce trains [4] - The province has established a talent training system with seven universities offering cross-border e-commerce programs, fostering collaboration among government, industry, and academia [4] Group 5: Policy Support and Financial Services - Jilin Province has strengthened policy support to promote high-level openness, with specific measures to support cross-border e-commerce development across various sectors [5] - The province is implementing a comprehensive service model for cross-border e-commerce, including marketing, compliance consulting, and financial services tailored for enterprises [6]