小众商品借助抖音电商的算法推荐，精准触达消费者。 近年来，随着大众对"匠人精神"与"耐用主义"的崇尚，诸多老物件在网络翻红，铁锅是其中之一。在各类制法的铁锅中，采用国家非遗"铸铁技艺"的永康 铁锅表现抢眼——今年"双十一"期间，其在抖音电商的销售额达数亿元，同比增长198%。 "非遗铁锅在电商渠道是一个比较难做的品类，因为它不具有极致性价比，也非高端品牌。"谈及"爆单"经验，浙江永康非遗铁锅品牌"一本堂"的电商负责 人杜柏禹表示，抖音电商对其助力颇多："抖音电商是'货找人'，通过算法把我们这个古老的品牌和非遗技艺推给了喜欢它的人。" 不仅是永康铁锅，假睫毛、穿戴甲、假发、沉香、宠物尿垫等海量小众商品，借助抖音电商的算法推荐精准触达对它们感兴趣的消费者，一个覆盖多领域 的"兴趣产业带"初具规模。近日发布的《抖音电商2025年兴趣产业带数据报告》（以下简称"《报告》"）显示，抖音电商兴趣产业带超23500个，过去一 年订单量超亿的达9个，成交额同比增长近千亿元。 让小众"出圈" 永康铸铁技艺历史悠久。清代《永康县志》记载："邑中工匠多自制铸炉，翻砂浇铸食锅、秤砣、铁壶等物。"当年，永康匠人忙时在坊，闲时挑担，走街 ...

精神消费与兴趣消费正在成为一种新型刚需，它自下而上地重塑着整个产业链条，与商家、工厂、产业带共同构成了名为兴趣产业带的时代新奇观。 毫 一毫米的 蝴蝶效应 中国制造遍地扫地僧，青岛平度就是其中之一。多年来，平度的假睫毛远销海外，占全球生产份额的70%[3]。 但直到最近，这个沿海小城的睫毛生意，才被国内喜欢研究商品产地的网友发现。 今年的潮玩行业从年头热闹到年尾，泡泡玛特以一己之力在港股弄潮，12月初，一则LVMH高管担任泡泡玛特非执行董事的人事变动，再次把爱玩的年轻人 与他们橱柜里的玩具推向讨论的中心。 玩物丧志的思想钢印开始松动，一代人终于欣然接受了大人也爱玩玩具的事实，时过境迁，把玩具卖给成年人也不再是当年被投资人嘲笑为"洗发水卖光 头"[1]的天方夜谭。 泡泡玛特用半年时间赚到了去年一整年的利润[2]，叶国富要把名创优品的门店推翻重来卖玩具，年过三旬的成年人稍微一发力，就带动了抖音电商非亲子玩 具的销售额增长92%。 潮流玩具今天的好日子，源于整个消费市场正在经历的一场重大变革： 以年龄、人群 等标签切割市场 需求的做法已经过时 ，兴趣爱好、情绪价值反倒成了 更有效的新锚点。 就连洗衣粉这样的基础消费 ...

Core Viewpoint - Qingdao is rapidly developing its cross-border e-commerce ecosystem, leveraging its port logistics advantages, unique industrial clusters, and supportive policies to become a key node connecting China with international markets. The city aims to achieve high-quality development in cross-border e-commerce through the integration of "cross-border e-commerce + industrial belts" and the expansion of emerging market logistics channels [5][6][39]. Group 1: Development Overview - Qingdao's cross-border e-commerce has experienced significant growth since becoming a national comprehensive pilot zone in 2016, with import and export scale exceeding 85 billion yuan in 2023, a year-on-year increase of approximately 36%, and a nearly 100-fold increase from 8.8 million yuan in 2016 [6][39]. - The business models in Qingdao's cross-border e-commerce are diversifying, primarily led by B2B, with B2C, M2B, and M2C models also developing. In 2023, there were 2,411 registered cross-border e-commerce companies in Qingdao, accounting for 20.2% of Shandong Province [6][7]. Group 2: Policy Support System - The rapid development of Qingdao's cross-border e-commerce is supported by a robust government policy framework, including measures introduced in 2022 and 2024 to promote high-quality development and overseas warehouse initiatives [8][9]. - Key policy supports include customs facilitation, tax incentives, financial support, and talent cultivation, which collectively enhance the operational environment for cross-border e-commerce businesses [9][10]. Group 3: Industrial Advantages - Qingdao's cross-border e-commerce benefits from strong industrial foundations, with several competitive export clusters, including beauty products, textiles, tires, machinery, and home appliances. For instance, the beauty eyelash industry in Pingdu accounts for 70% of global production [11][12]. - The tire industry, represented by Sailun Group, achieved a revenue of 31.8 billion yuan in 2024, with 75% of its income coming from overseas markets, showcasing the effectiveness of cross-border e-commerce in expanding market reach [11][12]. Group 4: Logistics Innovation - Qingdao has established a comprehensive international logistics system integrating sea, land, air, rail, and postal services, enhancing logistics efficiency and delivery speed for cross-border e-commerce [17][19]. - The TIR international road transport model has significantly improved logistics efficiency, reducing transport time to Russia by half compared to traditional methods [17][19]. Group 5: Future Development Trends - The future of Qingdao's cross-border e-commerce will focus on deep integration with industrial belts, accelerated expansion into emerging markets, and the digitalization of supply chains [28][29][30]. - The city aims to enhance its logistics capabilities and promote green low-carbon logistics, ensuring sustainable development in the cross-border e-commerce sector [30][32]. Group 6: Challenges and Recommendations - Qingdao faces challenges such as high logistics costs, talent shortages, and intense market competition, necessitating collaborative efforts from government and enterprises to address these issues [23][24][27]. - Recommendations include strengthening policy innovation, improving logistics infrastructure, promoting digital transformation, and enhancing talent cultivation to support the sustainable growth of cross-border e-commerce [34][35][36].

Core Insights - Qingdao Pingdu is recognized as the "Eyelash Capital of China," with over 5,000 market entities in the eyelash industry and an annual output value exceeding 10 billion yuan [1] - Approximately 70% of the world's false eyelashes are produced in Qingdao Pingdu, highlighting its significant role in the global market [1] Industry Overview - The eyelash industry in Pingdu began in the 1970s with small village workshops and has since evolved into a large-scale operation [1] - The industry faces challenges such as a decreasing young workforce and the need for industrial upgrades [1][3] Company Developments - Wang Pengjuan, a key entrepreneur in the industry, has invested over 8 million yuan in new factory facilities in the Pingdu Industrial Park to enhance production capabilities [2] - Automation is being introduced in production processes, significantly increasing efficiency from 300 pairs of eyelashes produced manually per day to nearly 1,000 pairs using machines [3] Market Dynamics - Despite the increase in production capacity, there is a recognized need for brand development and quality improvement within the industry [3] - The majority of the 5,000+ eyelash enterprises in Pingdu are individual businesses, indicating a need for more structured and collective branding efforts [3]

Group 1 - The article discusses the extreme pursuit of beauty in South Korea, highlighting the significant number of plastic surgery clinics and the societal pressure regarding appearance [3][4][10] - In 2023, Seoul has 1,544 plastic surgery clinics, indicating a booming cosmetic surgery industry [3] - A recent trend in South Korea is a "looks-based" matchmaking system, where applicants must undergo an appearance review, reflecting the societal emphasis on beauty [4][10] Group 2 - 86% of South Koreans believe that appearance is crucial for quality of life, indicating a collective anxiety about looks that has developed over the past two decades [7] - The cosmetic surgery industry is highly industrialized, with 40% of South Koreans having undergone some form of cosmetic procedure [10] - The export value of South Korean cosmetics is projected to reach $9.35 billion in 2024, making South Korea the second-largest cosmetics exporter globally [11] Group 3 - Olive Young, a leading beauty store chain in South Korea, has established a dominant market position with 1,339 stores and significant sales figures [20] - International beauty brands are struggling in the South Korean market, with several exiting due to the stronghold of local brands [21] - The rise of convenience stores offering affordable beauty products is changing the landscape, with prices often below 4,000 KRW (approximately 20.56 RMB) [25][26] Group 4 - The South Korean beauty market is characterized by a high demand for affordable products, with many local brands focusing on price competitiveness [12][25] - The collaboration between convenience stores and local beauty brands is expanding the availability of beauty products, catering to the immediate shopping needs of consumers [28] - The article suggests that while convenience stores may not directly compete with Olive Young, they provide an alternative shopping experience that could benefit local brands [28][29]

Core Viewpoint - The article highlights the success story of Shaodong, a small city in Hunan, China, which has become the world's largest lighter production base, producing approximately 15 billion lighters annually and generating nearly 15 billion yuan in output value. The city has maintained a stable price of 1 yuan for its lighters for 20 years, showcasing effective cost control and innovation in production processes [4][12][28]. Group 1: Industry Background - Shaodong's lighter industry emerged as a result of a shift from the coastal city of Wenzhou, which faced challenges due to international market barriers and regulations [8][13]. - The lighter market was historically dominated by Western brands until Chinese manufacturers, particularly from Wenzhou, began to produce affordable alternatives, leading to a significant market share [11][12]. - The decline of Wenzhou's metal lighter industry due to regulatory challenges opened the door for Shaodong's rise in the injection-molded lighter segment, which began to flourish in the early 2000s [15][16]. Group 2: Key Success Factors - Shaodong's success can be attributed to three main strategies: focusing on technology and craftsmanship to enhance product value, selecting the right market segment, and fostering collaboration among local manufacturers [18][22][26]. - The city has shifted its focus from low-cost production to higher-value products, with exports to Europe and the U.S. reaching a total value of 440 million yuan in 2022 [21][22]. - Shaodong's lighter industry benefits from a well-established supply chain, with over 120 related enterprises providing components and services, allowing for rapid production and cost efficiency [23][25]. Group 3: Pricing Strategy - Despite rising costs in land, materials, and labor, Shaodong has maintained the price of its lighters at 1 yuan for two decades, achieving this through stringent cost control measures [30][31]. - Automation and technological upgrades have significantly reduced production costs, enabling higher output with fewer workers, thus maintaining profitability even at a low price point [33][39]. - The concept of economies of scale plays a crucial role, as increased production volume leads to lower average costs, allowing Shaodong to sustain its pricing strategy effectively [34][35]. Group 4: Broader Implications - The success of Shaodong's lighter industry exemplifies how small products can lead to substantial economic impact, reflecting a broader trend in China's manufacturing sector where low-cost, high-volume production can compete globally [37][41]. - Similar success stories exist in other regions of China, such as the toothbrush industry in Yangzhou and the makeup brush industry in Henan, indicating a pattern of small towns leveraging niche markets for significant economic contributions [36][38].

Core Viewpoint - The article highlights the transformation of Luyi County in Henan from an agricultural base to a significant player in the global cosmetics brush market, emphasizing its unique position as a "hidden champion" in this niche industry [6][10][31]. Group 1: Historical and Cultural Context - Luyi County, known as the birthplace of Laozi, has a rich cultural heritage that attracts global attention, contributing to its identity beyond agriculture [8][9]. - The county's historical significance is underscored by its various name changes and its association with Daoism, which enhances its cultural appeal [7][8]. Group 2: Economic Development and Industry Growth - Luyi County has become a major hub for makeup brushes, producing over 50% of China's market share, with an annual output value nearing 13 billion yuan and exports reaching approximately 300 million USD [11][12]. - The county has established a complete industrial chain for makeup brushes, including raw materials and manufacturing processes, which has led to the creation of over 150 related enterprises and more than 1,000 business entities [11][14]. Group 3: Policy and Government Support - The county's recognition as a national "Double Innovation" demonstration base has catalyzed its economic development, with government initiatives encouraging entrepreneurship and innovation [11][22]. - Policies such as "Return of the Phoenix" have successfully attracted over 8,000 entrepreneurs back to Luyi, fostering a robust local economy and creating numerous job opportunities [22][24]. Group 4: Transition from OEM to Brand Development - Luyi has shifted from being an OEM for international brands to developing its own brands, with 63 self-owned brands and over 100 product varieties now available [24][26]. - The local industry is evolving to include not just makeup brushes but also other beauty products, positioning Luyi as a comprehensive beauty tools city [25][26]. Group 5: Community Impact and Future Prospects - The growth of the makeup brush industry has significantly impacted local livelihoods, with over 190,000 jobs created through various entrepreneurial ventures [30][31]. - Luyi's success story illustrates the potential for traditional agricultural regions to innovate and thrive in modern industries, setting a precedent for similar regions [31].

Core Viewpoint - The article highlights the transformation of Lu Yi, a traditional agricultural county in Henan, into a significant hub for makeup brush production, capturing over 50% of the national market and exporting to various countries, showcasing the potential of rural areas in industrialization and entrepreneurship [3][6][94]. Group 1: Background and Historical Context - Lu Yi, known as the birthplace of Laozi, has a rich cultural heritage that attracts global attention, but it faced economic challenges due to its geographical location and lack of resources [9][21][22]. - The county was recognized as a national "Double Innovation" demonstration base, which marked a turning point in its economic development [23][24][31]. Group 2: Industry Development - The makeup brush industry in Lu Yi has become a leading sector, with over 150 related enterprises and an annual output value nearing 130 billion yuan, employing more than 30,000 people [26][27]. - Lu Yi produces 1.5 billion sets of mid-to-high-end brushes annually, with an export value of nearly 300 million USD [26][27]. Group 3: Transformation and Innovation - The county transitioned from being a raw material supplier to a complete production hub, driven by returning entrepreneurs who brought back advanced techniques and international resources [60][67]. - Lu Yi has established over 63 independent brands and developed a comprehensive industrial chain, including makeup sponges and false eyelashes, aiming to become a "makeup tools city" [71][75][76]. Group 4: Government Support and Policy - The local government implemented policies to encourage returning workers to start businesses, which significantly contributed to the growth of the makeup brush industry [58][66]. - The establishment of quality standards and industrial clusters has helped improve product quality and competitiveness in the market [84][87]. Group 5: Economic Impact and Future Prospects - The return of nearly 100,000 entrepreneurs has led to the creation of 35,000 entities, boosting employment for over 190,000 people in various sectors beyond makeup brushes [93]. - Lu Yi's success story exemplifies how traditional agricultural regions can leverage local resources and entrepreneurial spirit to achieve significant economic transformation [94][96].

Core Insights - The article highlights the significant role of Pingdu, a county-level city in Shandong, in the global false eyelash market, accounting for 70% of the world's production [1] - It emphasizes the evolution of the industry over 40 years, transitioning from OEM (Original Equipment Manufacturer) to brand development and from imitation to innovation [1] Industry Overview - Pingdu has a resident population of just over 1 million, yet it dominates the false eyelash industry on a global scale [1] - The city has undergone substantial industrial evolution, showcasing a shift in production strategies and market positioning [1]

Core Insights - Fast-moving consumer goods (FMCG) retail brands have discovered new growth paths through platforms like Taobao Flash Sale, with significant increases in order volume and revenue [1][6] - The integration of online and offline sales channels is enhancing customer acquisition and retention, leading to a more diverse customer base [5][6] Group 1: Sales Performance - In July, Miniso's transaction volume on Taobao Flash Sale surged, with order volume increasing over four times compared to the platform's initial launch, and over 60,000 orders on July 5 alone [1] - The brand's daily average order growth exceeded 20,000, indicating strong market demand [1] - The sales structure is diversifying, with categories like travel goods and beauty products seeing over 110% and 100% year-on-year growth, respectively [2] Group 2: Customer Insights - Over 70% of orders on Taobao Flash Sale came from new users, highlighting the platform's ability to attract a fresh customer base [1] - The shift in consumer behavior is evident, with an increase in the variety of products purchased, moving beyond emergency needs to include daily necessities and gifts [2][5] - New customer acquisition through online channels is leading to increased foot traffic in physical stores, creating a positive cycle of online-to-offline engagement [5] Group 3: Market Trends - The number of active stores for Miniso has increased by over 1,000, with 4,500 stores now connected to Taobao Flash Sale, particularly in regions like South China and Northeast China [5] - The launch of Taobao Flash Sale has driven significant growth in the number of brands and stores participating, with a 110% increase in new brand entries in July [6] - The platform is expected to generate substantial consumer spending, with estimates suggesting a potential increase of nearly 700 billion yuan in consumption due to promotional activities [6]