Core Insights - The cross-border e-commerce industry is entering a chaotic phase by 2025, characterized by changing regulations, rising costs, and diminishing profits, prompting platforms and sellers to adapt their strategies [1][2] Group 1: Market Trends and Strategies - The focus for companies like Shanjiji Technology is to identify blue ocean opportunities within saturated markets, leveraging unique technological expertise and user-centric product development [3][4] - Walmart's global e-commerce is targeting three key growth areas: automotive parts, fast-moving consumer goods, and home and apparel products, emphasizing the importance of understanding real user needs [5][6] Group 2: Operational Challenges - Common pitfalls in cross-border platform operations include logistics issues and the risks of product imitation, highlighting the need for reliable logistics partners and original product development [7][8] - Companies are advised to validate products in domestic markets before launching internationally to mitigate risks associated with long supply chains and customer feedback cycles [8][21] Group 3: Brand and User Relationships - The relationship between brands and users is evolving, with a focus on capturing genuine user insights to inform product development and marketing strategies [10][11] - A multi-channel approach is essential for brand growth, as it enhances visibility and customer engagement across different platforms [11][12] Group 4: Advertising and Traffic Mechanisms - Effective advertising strategies require a deep understanding of target audiences and the optimization of ad spend to ensure genuine conversions rather than inflated metrics [13][14] - Platforms like Walmart provide training and support for sellers to navigate advertising effectively, emphasizing the importance of both on-site and off-site traffic [14][15] Group 5: Product Lifecycle and AI Utilization - The lifecycle of popular products varies by category, with tech products typically having a shorter sales cycle, necessitating continuous innovation and supply chain optimization [16][17] - AI tools are increasingly being used to enhance product imagery, analyze customer feedback, and streamline data management, providing a competitive edge for sellers [18][19] Group 6: Recommendations for New Sellers - New sellers should focus on differentiated products that stand out in competitive markets, as well as leveraging existing platforms for initial validation before launching independent sites [19][20] - Compliance and stable logistics partnerships are critical for risk management, alongside a strong emphasis on brand protection and intellectual property rights [21][22] Group 7: Long-term Strategies for Success - Successful cross-border e-commerce requires a long-term perspective, focusing on user insights, channel selection, and sustained brand development [23][24] - Companies should prioritize passion for their products, determination in the face of challenges, and adherence to sound business practices to achieve lasting success [24][25]