Core Viewpoint - The article discusses the growing opportunities and challenges in the cross-border e-commerce sector in China, highlighting various platforms available for new sellers to enter international markets. Group 1: Overview of Cross-Border E-Commerce Platforms - The cross-border e-commerce landscape is maturing, with platforms like Amazon, Walmart, eBay, and China's "Four Little Dragons" (Temu, SHEIN, TikTok Shop, and AliExpress) emerging as key players [1]. - New sellers need to evaluate which platform is most suitable for their entry into the international market [1]. Group 2: AliExpress (速卖通) - AliExpress, launched by Alibaba Group, is a B2C platform that covers over 200 countries and regions, with more than 40 million active buyers, particularly strong in emerging markets like Russia and Brazil [3]. - The platform features a fully Chinese interface, making it user-friendly for those with limited English skills, and has relatively low entry costs and a mature logistics supply chain [4]. Group 3: Temu - Temu, launched by Pinduoduo, has quickly gained traction in the European and American markets through a low-price strategy and a "fully managed" model, where the platform handles pricing, logistics, and after-sales [5]. - However, the platform has intense internal price competition and high supply chain requirements, making it more suitable for sellers with direct factory supply capabilities or low-cost sourcing advantages [5]. Group 4: Amazon - Amazon is the largest B2C e-commerce platform globally, known for its mature FBA logistics system and a large Prime membership base, which fosters strong customer loyalty [6]. - The competitive landscape is intense, with higher operational and promotional barriers, making it more suitable for sellers with established brands and stable supply chains [6]. Group 5: TikTok Shop - TikTok Shop leverages the massive traffic and short video content ecosystem of TikTok, experiencing rapid growth in Southeast Asia and Europe, with over 2 billion monthly active users globally [6]. - The platform's fast-paced environment and high content creation demands make it ideal for sellers skilled in video production and creative marketing [7]. Group 6: Recommendations for New Sellers - New sellers should focus on one platform to deepen their understanding of its rules and operations, rather than spreading themselves too thin across multiple platforms [7]. - After generating overseas sales revenue, sellers typically need to use third-party payment channels to repatriate funds to China, with various services available to support multi-platform and multi-currency transactions [7]. Group 7: Conclusion - The cross-border e-commerce journey presents both opportunities and challenges, requiring new entrants to maintain a learning mindset and operate steadily for long-term success [8].