不再卷低价 速卖通不再"卷低价"了。 9月23日，阿里旗下跨境电商平台速卖通启动"超级品牌出海计划"，表示用商家在亚马逊一半的成本，在重点市场实现更高的成交，直接向天 猫品牌和亚马逊大卖们抛出了橄榄枝。此举被业内视为对亚马逊发起正面挑战，争夺中高端品牌市场。 直接对标亚马逊，速卖通的野心不小。 之所以盯上品牌，是整个出海环境在发生变化。行业已从蓝海变为红海，不确定的国际贸易环境带来更多风险，低价带来的增量已然触及天花 板。无论是商家还是平台，都开始挖掘"品牌化"的机遇。 速卖通较早开启了转型。过去一年，速卖通已经在持续发力品牌出海，有95%的合作品牌实现了年销百万美元。速卖通品牌出海负责人衍之透 露，速卖通的品牌货盘和高客单价商品的成交额正逐步超越中低客单价商品。 行业分析认为，速卖通发力品牌赛道，有望进一步拉开与"出海四小龙"其他平台的差异性。对于品牌商家来说，也许也是一个新的增长机遇。 图片来源：IC photo "他们突破了过去我们对于中国跨境出海的商品的刻板的印象。"衍之表示，比如品类上以轻小件为主，比如强调低价和性价比。 眼下，品牌商家想出海、跨境卖家想做品牌，商家的焦虑传导到平台侧，也在驱动着平台 ...

Core Insights - The cross-border e-commerce industry is rapidly growing, with China's import and export scale exceeding 2.1 trillion yuan in 2023, reflecting an annual growth rate of 18.6% [1] Curriculum Overview - The curriculum includes practical modules such as International Trade Practices, which covers import/export processes and essential skills like HS code queries and cross-border settlements [3] - The International Business Law course focuses on compliance issues, highlighting that 83% of disputes arise from a lack of understanding of foreign laws [3] - The Cross-Border E-commerce Platform Operations course teaches optimization techniques for platforms like Amazon and Shopee, with trained operators achieving a 40% higher conversion rate compared to self-taught individuals [4] - The Overseas Digital Marketing course covers advertising techniques and SEO strategies, with one group achieving a return on investment (ROI) of 1:9.3 from a 500 yuan budget [4] - The Supply Chain Management module includes courses on Cross-Border Logistics and Payment Risk Management, teaching students to reduce logistics costs by 30% and manage currency risk through simulated trading [5] Practical Experience - Immersive simulation exercises using Alibaba's international platform have shown that students' negotiation success rates increase by 2.7 times after 60 hours of training [6] - Real project incubation allows students to participate in independent site operations, with one team achieving an average monthly sales of over $20,000, and 15% of graduates being hired by partner companies [7] - The National College Student Cross-Border E-commerce Innovation and Entrepreneurship Competition attracts over 300 universities annually, with successful projects generating millions in revenue [8] Employment Opportunities and Salary Prospects - Positions in platform operations and product selection can yield salaries up to 300,000 yuan for experienced professionals, with tools like Google Trends being essential for success [9] - International logistics supervisors familiar with VAT tax declarations can earn an average monthly salary of 23,000 yuan in Shenzhen [9] Entrepreneurial Pathways - Alumni have successfully leveraged school resources to build businesses, such as a pet clothing store reaching the top ten on Amazon within three years [10] Skills Enhancement Recommendations - Proficiency in foreign languages, especially German and Japanese, can significantly increase salary potential, with German speakers earning 25% more when entering the European market [11] Certification and Competitiveness - The Alibaba Cross-Border E-commerce Talent Certificate has a pass rate of only 58%, but holders receive three times more interview invitations [12] Industry Dynamics - The knowledge framework for cross-border e-commerce is evolving from a simple "foreign trade + e-commerce" model to a comprehensive system that includes digital marketing, cross-border finance, and international law [13]

Core Viewpoint - The article discusses the growing opportunities and challenges in the cross-border e-commerce sector in China, highlighting various platforms available for new sellers to enter international markets. Group 1: Overview of Cross-Border E-Commerce Platforms - The cross-border e-commerce landscape is maturing, with platforms like Amazon, Walmart, eBay, and China's "Four Little Dragons" (Temu, SHEIN, TikTok Shop, and AliExpress) emerging as key players [1]. - New sellers need to evaluate which platform is most suitable for their entry into the international market [1]. Group 2: AliExpress (速卖通) - AliExpress, launched by Alibaba Group, is a B2C platform that covers over 200 countries and regions, with more than 40 million active buyers, particularly strong in emerging markets like Russia and Brazil [3]. - The platform features a fully Chinese interface, making it user-friendly for those with limited English skills, and has relatively low entry costs and a mature logistics supply chain [4]. Group 3: Temu - Temu, launched by Pinduoduo, has quickly gained traction in the European and American markets through a low-price strategy and a "fully managed" model, where the platform handles pricing, logistics, and after-sales [5]. - However, the platform has intense internal price competition and high supply chain requirements, making it more suitable for sellers with direct factory supply capabilities or low-cost sourcing advantages [5]. Group 4: Amazon - Amazon is the largest B2C e-commerce platform globally, known for its mature FBA logistics system and a large Prime membership base, which fosters strong customer loyalty [6]. - The competitive landscape is intense, with higher operational and promotional barriers, making it more suitable for sellers with established brands and stable supply chains [6]. Group 5: TikTok Shop - TikTok Shop leverages the massive traffic and short video content ecosystem of TikTok, experiencing rapid growth in Southeast Asia and Europe, with over 2 billion monthly active users globally [6]. - The platform's fast-paced environment and high content creation demands make it ideal for sellers skilled in video production and creative marketing [7]. Group 6: Recommendations for New Sellers - New sellers should focus on one platform to deepen their understanding of its rules and operations, rather than spreading themselves too thin across multiple platforms [7]. - After generating overseas sales revenue, sellers typically need to use third-party payment channels to repatriate funds to China, with various services available to support multi-platform and multi-currency transactions [7]. Group 7: Conclusion - The cross-border e-commerce journey presents both opportunities and challenges, requiring new entrants to maintain a learning mindset and operate steadily for long-term success [8].

Group 1 - The article emphasizes the importance for cross-border e-commerce businesses operating Amazon stores in the U.S. to understand the varying sales tax policies across states [2][3] - Each of the 50 states in the U.S. has its own independent sales tax regulations, which can differ significantly in terms of rates, collection methods, and exemptions [3] - Sales tax is a tax levied on the transaction of goods or services, typically paid by consumers and collected by sellers for remittance to state governments [4] Group 2 - Amazon has implemented tax management policies to comply with U.S. tax laws, automatically handling sales tax collection and reporting for sellers [6] - Sellers must meet the "economic nexus" standard, which requires registration for sales tax in states where they exceed certain thresholds, such as $100,000 in sales or 200 transactions annually [7] - Amazon's automatic tax collection is based on the seller's sales activity, and sellers are advised to regularly check their tax settings to ensure accurate tax collection [8] Group 3 - Cross-border e-commerce sellers can utilize tax automation tools like Avalara or TaxJar to simplify tax calculations and filings [9] - Consulting professional tax advisors or tax agencies is recommended for sellers unfamiliar with U.S. sales tax policies to ensure compliance and avoid potential penalties [10] - Understanding the diverse sales tax policies across states and effectively using tax automation tools can help mitigate compliance risks for businesses entering the U.S. market [11]

Core Viewpoint - Amazon has never considered listing tariff costs on its main site and has not implemented any measures on any Amazon platform [1] Group 1 - The company has clarified its stance regarding tariff costs, indicating that it does not plan to disclose these costs to consumers [1] - There are currently no actions taken by the company on any of its platforms related to tariffs [1]