Core Insights - The article highlights significant developments in the global expansion of Chinese companies, focusing on partnerships, market entries, and strategic initiatives aimed at enhancing international competitiveness. Group 1: Major Events - DHL and SHEIN signed a "GoGreen Plus" agreement to use sustainable aviation fuel in international express air transport, aiming to reduce carbon emissions in cross-border e-commerce logistics [5][6] - AliExpress and Austrian Post signed a Memorandum of Understanding (MOU) to enhance local fulfillment services in Central and Eastern Europe, focusing on local warehousing and logistics solutions [8][10] - Pinduoduo announced the launch of its "New Pinduoduo" strategy, aiming to invest 100 billion yuan over three years to build a self-operated brand model targeting global markets [12][13] - BYD officially entered the Canadian market, planning to open 20 stores within a year, benefiting from a recent trade agreement that significantly reduced tariffs on Chinese electric vehicles [15][16] - Pony.ai is set to launch Europe’s first commercial Robotaxi service in Zagreb, Croatia, in collaboration with Verne and Uber, marking a significant step towards commercializing autonomous driving [17][18] Group 2: Company Performance - Pop Mart reported a revenue of 37.12 billion yuan for 2025, a year-on-year increase of 184.7%, with a net profit of 13.01 billion yuan, reflecting a growth of 293.3% [20][21] - Geely officially launched its operations in Spain, planning to introduce at least nine models over the next three years, focusing on electric and hybrid vehicles [24][25][26] Group 3: Notable Developments in the Tech Sector - Elon Musk previously invited Mark Zuckerberg to consider bidding for OpenAI's intellectual property, indicating ongoing strategic maneuvers in the tech industry [28][29] - OpenAI announced the shutdown of its Sora video generation service due to high operational costs, as part of a strategy to streamline its product offerings ahead of a potential IPO [30][33]

Core Insights - TikTok Shop is accelerating its expansion into the European market, planning to enter the Netherlands, Belgium, Sweden, and Poland, aiming for a total of ten countries by 2025. However, European sales currently account for only 5.4% of its global revenue, facing challenges from conservative consumer habits and strong competitors like Temu [5][7] - AliExpress has partnered with YouTube in South Korea, becoming the first Chinese e-commerce platform to join YouTube's shopping alliance, enhancing its distribution channels and product offerings [5][7] - Geely Auto projects a revenue of 345.2 billion yuan for 2025, with a 25% year-on-year increase, and aims for overseas sales of 420,000 units, including 124,000 in new energy vehicles, marking a 240% increase [6][8] - Chery Auto reported a revenue of 300.29 billion yuan for 2025, an 11.3% increase, with a net profit of 19.51 billion yuan, reflecting a 36.1% growth [8] - BYD plans to invest 300 million reais (approximately 39 million yuan) in Brazil to build an electric vehicle R&D testing center, expected to be operational by 2028 [8] - Leap Motor achieved an export volume of 67,052 units in 2025, leading among new energy vehicle brands in China, with plans for local production in Brazil [9] - Alibaba's international digital commerce group reported a revenue of 39.2 billion yuan for the latest quarter, a 4% increase, driven by AliExpress and partnerships to enhance product offerings [10] - Tencent's revenue reached a record high of 751.77 billion yuan in 2025, with significant growth in international business and a focus on AI investments [10] - JD.com launched a new online retail brand, Joybuy, in Europe, aiming to connect Chinese brands with European consumers effectively [10] - CATL signed a strategic cooperation agreement with China Export & Credit Insurance Corporation to enhance overseas business risk protection and financing support [11] - WeRide expanded its global footprint to 12 countries with a new autonomous driving project in Slovakia [12] - Nubo Bio completed a C-round financing of over 100 million yuan, focusing on expanding its global commercialization efforts [13] - Bosi Electric, specializing in high-energy particle application systems, completed a C-round financing of over 100 million yuan, with over 30% of its revenue coming from overseas [13] - The global storage chip market is experiencing significant price increases, with NAND prices rising over 70% in Q1 2026 due to strong AI demand [15] - The global electric vehicle inverter installation reached 9.65 million units in Q4 2025, reflecting a growing trend in electrification [15] - Omdia forecasts that global micro-short drama revenue will grow to $14 billion by the end of 2026, with significant contributions from markets outside China [16]

Company Developments - TikTok Shop is accelerating its expansion into the European market, planning to enter the Netherlands, Belgium, Sweden, and Poland, which would bring its operations to ten countries in Europe. Currently, European sales account for only 5.4% of its global revenue, facing challenges from conservative consumer habits and strong competitors like Temu [2] - AliExpress has partnered with YouTube in South Korea, becoming the first Chinese e-commerce platform to join YouTube's shopping alliance program, aiming to enhance its distribution channels and introduce a wider range of global products [2] Automotive Industry - Geely Auto reported a total revenue of 345.2 billion yuan for 2025, a 25% year-on-year increase, with a core net profit of 14.41 billion yuan, up 36%. The company aims for overseas sales of 420,000 units, including 124,000 in new energy vehicles, which is a 240% increase [3] - Chery Auto announced a total revenue of 300.29 billion yuan for 2025, an 11.3% increase, with a net profit of 19.51 billion yuan, up 36.1%. The company sold 2.6314 million self-owned passenger vehicles, a 14.6% increase, with new energy vehicle sales growing by 72.5% [3] - Leap Motor achieved an export volume of 67,052 units in 2025, leading among new Chinese automotive brands. The company has established nearly 900 sales service outlets across about 40 countries [4] Investment and Financing - BYD plans to invest 300 million reais (approximately 390 million yuan) in Brazil to build its first electric vehicle R&D testing center, expected to be operational by 2028 [4] - Huawei's underwater robotics company, Submarine Innovation, completed nearly 100 million yuan in Series C financing, which will be used for core technology development and market expansion [8] - NUBON Bio completed over 100 million yuan in Series C financing, focusing on expanding its global commercial footprint, with 400 overseas clients [8] Market Trends - The global storage chip market is experiencing an unexpected price increase in Q1 2026, with NAND prices rising over 70% due to strong AI demand and supply constraints in consumer electronics [9] - The global electric vehicle traction inverter installation reached 9.65 million units in Q4 2025, marking a two-year high, driven by increased sales of battery electric vehicles [10] - Omdia forecasts that global micro-short drama revenue will grow to 14 billion USD by the end of 2026, with significant contributions from markets outside China, particularly the US [10]

Core Viewpoint - The article discusses the evolution of Chinese e-commerce going global, transitioning from a price-driven model to one focused on infrastructure and logistics efficiency [1][3]. Group 1: Transition in E-commerce Strategy - The first phase of Chinese e-commerce overseas was characterized by low prices and direct shipping from China, leveraging cost advantages [5][6]. - As the low-price advantage diminishes, the focus shifts to user experience, efficiency, and service quality [1][6]. - JD.com is taking a different approach by launching its European platform Joybuy, emphasizing logistics and supply chain rather than just pricing [3][7]. Group 2: Logistics and Supply Chain as Competitive Edge - Joybuy employs a heavy asset model, establishing local warehouses and logistics networks in Europe to achieve same-day delivery in certain areas [7][8]. - This logistics efficiency is comparable to or even surpasses local competitors, marking a shift from price competition to infrastructure competition [8][10]. - JD.com’s strategy focuses on supply chain management, allowing for better control over product quality, inventory, and delivery times [10][11]. Group 3: Market Dynamics and Challenges - The European e-commerce market is complex, with a size nearing $800 billion and characterized by diverse languages, cultures, and regulations [13][14]. - Chinese companies are adopting different strategies: low-price platforms like Temu, brand export through platforms like Amazon, and JD.com's supply chain export model [15][16]. - JD.com’s approach requires significant local operational capabilities to navigate compliance, tax, and labor issues [15][17]. Group 4: Future Implications and Investment Perspective - The competition is shifting from a focus on traffic and pricing to logistics and supply chain infrastructure, which is crucial for long-term market share [16][19]. - If JD.com succeeds in Europe, it could validate the heavy asset model and provide a framework for expansion into other developed markets [17][18]. - The ultimate competition may not be about who is cheaper, but who can build a comprehensive logistics and service infrastructure akin to Amazon [18][19].

Core Insights - The TMT industry in 2025 is characterized by rapid technological advancements and a shift towards compliance and localization, with companies needing to adapt to survive [2][3][4] Group 1: Industry Trends - The cross-border e-commerce sector is transitioning from a low-price model to one focused on high cost-performance certainty, driven by changing buyer expectations and regulatory pressures [3][4] - Compliance has become a fundamental requirement, with new tariffs and regulations being implemented in major markets like the US and EU, impacting platforms such as AliExpress and SHEIN [4][5] - The total import and export volume of China's foreign trade reached 45.47 trillion yuan in 2025, marking a 3.8% increase, with significant growth in exports of green products [5] Group 2: Localization and Compliance - Platforms like Alibaba International Station and Temu are adopting semi-managed models to assist merchants with logistics, tax compliance, and after-sales services, emphasizing the importance of localization [6][7] - Localization is identified as a critical competitive focus, requiring integration into local supply chains and talent networks rather than mere translation [7][8] Group 3: AI Integration - AI is reshaping productivity in the cross-border e-commerce sector, enabling businesses to overcome language barriers and streamline operations without the need for expensive multilingual staff [8][9] - The integration of generative AI across various business functions is enhancing efficiency and allowing small enterprises to connect with global buyers more effectively [9][10]

Group 1 - The article emphasizes the importance of product selection in cross-border e-commerce, stating that success relies heavily on choosing the right products rather than just hard work [1] - It introduces various methods for identifying trending products, including using platforms like AliExpress, Amazon, TikTok, Google Trends, and Treendly [1][2][4][5][6] Group 2 - AliExpress is highlighted as a key platform for product selection, where sellers can view daily best-selling items [1] - Amazon's best-seller list is mentioned as a resource for finding suppliers for dropshipping [2] - TikTok's hashtag tiktokmademebuyit is noted for showcasing popular products through user-generated content [4] - Google Trends is recommended for analyzing search trends to identify high-demand products [5] - Treendly is introduced as a tool that combines Google Trends and social media data to identify popular products by category and region [6]

Group 1 - Vietnam is identified as the most suitable market for new consumer brands in fast-moving consumer goods (FMCG), with traditional channels dominating at 80%, while modern supermarkets and e-commerce are rapidly growing [3] - E-commerce platforms like TikTok Shop are experiencing explosive growth, but traditional channels remain core to consumer preferences, which favor low-priced, small-sized products [3] - Chinese brands are advised to adopt a phased approach in Vietnam, starting with e-commerce to test products before entering chain supermarkets, emphasizing content marketing and local outreach [3] Group 2 - The article reviews ten cross-border payment institutions, including Ksher, Airwallex, Stripe, Wise, PayPal, and others, highlighting their unique features and suitability for different market needs [4] - Companies are encouraged to select payment platforms based on their target markets and business requirements [4] Group 3 - By 2025, "Chinese good products" are expected to achieve global sales, with a focus on large equipment and consumer electronics, driven by innovation and rapid iteration [5] - A Shenzhen-based 3D printing company exports over 90% of its products to more than 150 countries, benefiting from an efficient supply chain in the Pearl River Delta [5] - High-tech products like panoramic drones are gaining popularity, with over 30,000 units shipped in the first month [5] Group 4 - TP China released a report discussing how Chinese brands can leverage AI, deep localization, and global delivery systems for intelligent operations [6] - The report emphasizes the need for sustainable growth through intelligent operations across various markets, highlighting four key forces: AI-native operations, localization maturity, global compliance complexity, and upgraded customer expectations [6] Group 5 - The Chinese smart electric vehicle industry is rapidly advancing in global markets, with companies like XPeng Motors adapting their products to meet international demands [8] - The shift from "product output" to "system output" reflects the international recognition of Chinese electric vehicle technology [8] - The article notes the increasing delivery volumes and brand influence of Chinese electric vehicle manufacturers, indicating a transition from scale expansion to quality improvement [8] Group 6 - The 2026 CES showcased an upgrade in the globalization of Chinese brands, with 916 participating companies, marking a significant presence [9] - Companies like Insta360 and Trifo demonstrated a shift from cost-effective hardware to brand value and technological scenarios [9] - The article highlights the importance of industry chain collaboration and the transition from "product export" to "ecosystem export" for Chinese brands [9] Group 7 - The article discusses the impact of the US-China tariff dispute on foreign trade, noting an 18.9% decline in exports to the US, while overall exports still grew by 5.4% [10] - Emerging markets in Europe, Latin America, and the Middle East are becoming growth engines for cross-border e-commerce [10] - The end of the global "duty-free era" is prompting e-commerce platforms to accelerate localization and brand strategies [10] Group 8 - The marketing budget for brands is expected to grow by 10% in 2026, with overseas markets accounting for 25% of total spending [11] - AI technology is optimizing marketing strategies, but long-term brand building requires a comprehensive approach [11] - The article discusses the challenges of cultural differences in overseas markets and how the SuperAgent platform can help brands navigate uncertainties [12] Group 9 - The article highlights the continuous growth of China-Africa trade, with trade volume expected to exceed $310 billion in 2025 [13] - The African Continental Free Trade Area (AfCFTA) is facilitating zero-tariff trade for 90% of goods, reducing costs for businesses [13] - Despite the opportunities, challenges such as geopolitical risks and compliance issues remain [13] Group 10 - The report indicates that the overseas revenue of the top 100 Chinese brands reached 24.08%, amounting to 11 trillion yuan [14] - Brands are facing challenges related to emotional demand, media changes, and tariff risks, prompting strategic upgrades [14] - The article emphasizes the importance of AI in enhancing marketing efficiency and the need for localized strategies in emerging markets [14] Group 11 - The article discusses the transformation of Chinese new consumption brands, highlighting the success of products like Bubble Mart and home robots in global markets [15] - The Z generation's preference for interest-based consumption is driving growth in new product categories [15] - The focus on emotional value and digital management is crucial for successful overseas expansion [15] Group 12 - The article notes that the AI hardware sector is becoming a focal point, with rapid industry iteration driven by open-source models and cost reductions [16] - Companies face survival challenges due to limited hardware barriers and the need for deep collaboration with supply chain partners [16] - The importance of diversifying channels and adapting to technological changes is emphasized for success in global competition [16] Group 13 - The article highlights the shift of emerging tech brands in North America from low-cost strategies to high-end, intelligent, and scenario-based positioning [17] - Companies like Trifo and Baseus are meeting diverse market needs through localized marketing and product innovation [17] - The balance between unified core values and localized flexibility is crucial for global brand competitiveness [17] Group 14 - The Chinese short drama market is projected to exceed 100 billion yuan in value by 2025, surpassing film box office revenues [18] - The article discusses the challenges of high investment costs, content homogenization, and insufficient localization in the short drama industry [18] - AI technology is seen as a new engine for short drama exports, enhancing efficiency and reducing production costs [18] Group 15 - The article discusses the explosive growth of China's innovative pharmaceuticals, with overseas licensing amounts exceeding $130 billion [20] - The focus is shifting from "selling products" to "selling capabilities," emphasizing the importance of R&D platforms and clinical development [20] - Chinese pharmaceutical companies are increasingly participating in global layouts through risk-sharing models [20] Group 16 - The Chinese film industry is experiencing significant growth in overseas markets, with total overseas box office revenue exceeding 1 billion yuan [21] - The systematic promotion of co-productions and new-generation directors is broadening international perspectives [21] - The article highlights the importance of overcoming cultural barriers and the need for policy support for further development [21] Group 17 - Southeast Asia and Latin America are emerging as new growth markets, with regional collaboration driving youth trends [22] - AI social applications are gaining traction, but the industry faces risks and challenges [22] - The article emphasizes the need for localized strategies and compliance in the social media landscape [22] Group 18 - The Chinese home appliance manufacturing industry holds a 45% global market share, but retail share of self-owned brands is below 20% [23] - The reliance on OEM and acquisition models is facing challenges, with low profit margins and integration difficulties [23] - The article suggests a shift from "manufacturing export" to "brand export" to enhance international competitiveness [23] Group 19 - Chinese enterprises are moving towards diversified and deep layouts in global markets, requiring higher standards for cross-border financial services [25] - Standard Chartered Bank's report indicates a significant demand for tax and legal consulting among entrepreneurs [25] - The bank is launching a "business overseas concierge" service to support companies in their global expansion efforts [25] Group 20 - The article discusses the five major social media trends driven by AI, emphasizing the transformation of the consumer journey [26] - The Asia-Pacific region has the highest number of social media users, with significant growth in platforms like Facebook and Instagram [26] - Companies are encouraged to integrate AI, social interaction, and humanized experiences for global growth [26] Group 21 - The report indicates that the scale of outbound consumer brands is expected to reach $823.1 billion in 2026, with a growth rate exceeding 10% [27] - Head brands are showing significant globalization characteristics, with the Pearl River Delta and Yangtze River Delta as core regions for expansion [27] - The article emphasizes the need for brands to shift from "opportunity-driven" to "capability-driven" strategies [27] Group 22 - The Chinese robotics industry is transitioning from "following" to "leading" in global technology competition, with significant growth in the Middle East market [29] - The article highlights the importance of technological breakthroughs and global layout for the Chinese robotics industry [29] - Despite challenges, companies are enhancing their global influence through collaborative industry chains and diversified technology routes [29] Group 23 - Xiaomi and Alibaba's AliExpress have formed a strategic partnership to enhance global brand promotion and product distribution [30] - This collaboration aims to leverage both companies' resources to address market saturation and competition pressures [30] - The partnership signifies a new phase of collaboration among Chinese enterprises in their global expansion efforts [30] Group 24 - Yuanji Food has submitted an IPO application, with a focus on expanding its brand in Southeast Asia [31] - The company reported a revenue of 1.982 billion yuan and a GMV of 4.789 billion yuan, with a significant portion coming from takeout [31] - Plans for digitalization and supply chain upgrades are in place to support overseas expansion [31] Group 25 - The app "Demumu" has gained significant traction, addressing safety concerns for young adults living alone [32] - The app's success is attributed to its unique value proposition and viral marketing strategies [32] - However, the app faces competition and uncertainties regarding its long-term sustainability [32] Group 26 - 87% of Amazon sellers are considering AliExpress as a second growth curve for brand expansion [33] - The platform's "super brand export plan" is helping brands expand into new markets at lower costs [33] - AliExpress is enhancing its overseas services to meet the growing demands of merchants [33] Group 27 - Lenovo has been recognized as a global benchmark for Chinese enterprises, with its "China + N" strategy gaining international acclaim [34] - The company has established a robust global presence, with significant production and R&D capabilities concentrated in China [34] - Lenovo's approach to cross-cultural management and brand influence through international partnerships is highlighted as a model for global expansion [34] Group 28 - Yidian Tianxia has achieved stable profitability in the AI industry, with 80% of its revenue coming from overseas [36] - The company focuses on enhancing advertising efficiency through AI and supporting Chinese brands in their global expansion [36] - However, reliance on overseas platforms and policies poses potential risks for the company's future [36] Group 29 - Cloud Whale has transformed from a product exporter to a global brand, achieving significant overseas orders [37] - The company's high-end products leverage AI technology for smart environmental recognition, driving rapid revenue growth [37] - Cloud Whale aims to redefine its role in the smart home sector, moving from manufacturing to defining family intelligence [37] Group 30 - ByteDance is accelerating its overseas AI strategy, launching various AI tools and establishing a data security joint venture [39] - The focus is on Southeast Asia and South America, avoiding competition in the US market [39] - The company's strategy aims to enhance its global AI competitiveness and expand its ecosystem [39] Group 31 - Chinese beauty brands are successfully entering the North American market through partnerships with retailers like ULTA Beauty [40] - The article emphasizes the importance of understanding consumer needs and optimizing brand positioning for successful market entry [40] - The case of ULTA Beauty provides insights into differentiated operations for Chinese brands in global markets [40] Group 32 - TikTok is testing a new short drama application, PineDrama, aimed at capturing the global short drama market [41] - The app focuses on female-centric themes and aims to enhance user engagement through immersive storytelling [41] - However, the company faces challenges in content localization and competition from established players [41] Group 33 - Midea Group's acquisition of Ricoh's medical business marks its entry into the healthcare sector, aiming to create smart hospital solutions [42] - The article discusses the challenges of integrating Midea's efficiency-driven culture with the long cycles of the healthcare industry [42] - The success of this acquisition will depend on effective integration and overcoming competitive pressures [42] Group 34 - Ping An Insurance is providing a comprehensive risk management solution for the Jakarta-Bandung high-speed railway project [44] - The project symbolizes the global reach of Chinese manufacturing and standards [44] - The insurance model combines technology and local support to manage risks effectively [44]

Industry Trends - Vietnam is identified as the most suitable market for Chinese fast-moving consumer goods (FMCG) brands, with traditional channels accounting for 80% of retail, while e-commerce is rapidly growing[2] - By 2025, China's exports are projected to reach 26.99 trillion yuan, a growth of 6.1%, with high-tech product exports increasing by 13.2%[4] - The global marketing landscape is entering the "SuperAgent" era, with a 10% expected increase in marketing budgets for 2026, and overseas market share rising to 25%[8] - The cross-border e-commerce sector is shifting towards compliance and digital economy, with a focus on localizing and branding strategies[8] Brand Dynamics - Xiaomi and Alibaba's AliExpress have formed a strategic partnership to enhance global brand presence, particularly in Europe and Southeast Asia[21] - Yuanji Food's revenue reached 1.982 billion yuan with a GMV of 4.789 billion yuan, focusing on Southeast Asia for overseas expansion[22] - 87% of Amazon sellers are considering AliExpress as a second growth avenue, highlighting its role in brand expansion[23] - Lenovo's "China + N" strategy has positioned it as a global leader, with overseas revenue reaching 314.4 billion yuan in 2024, marking a significant increase in market share[27]

Key Insights - TikTok Shop in Southeast Asia has launched a "Spring Festival Uninterrupted" incentive plan to encourage merchants to prepare inventory and marketing materials ahead of the holiday season [5][6] - AliExpress is projected to be one of the fastest-growing platforms in the U.S. by 2025, with a website traffic increase of 18.7% year-on-year [6] - Pop Mart has announced London as its European headquarters, planning to open seven new stores in the UK and create over 150 jobs [9] - The total shipment of Pingtouge's "Zhenwu" PPU chips has reached several hundred thousand units, with performance comparable to NVIDIA's H20 [10] - Anta Sports is set to acquire a 29.06% stake in Puma, becoming its largest shareholder, which is expected to enhance its global market position [12] - Kimi's overseas revenue has surpassed domestic revenue, with a fourfold increase in global paid users following the release of its new model K2.5 [13] - BYD is collaborating with Vietnamese automaker Thaco to establish a $130 million electric vehicle battery factory in Vietnam [17] - SpaceX has applied to deploy up to 1 million satellites to create a data center network in orbit, significantly expanding its existing Starlink constellation [23] - Samsung Electronics has raised NAND flash prices by over 100% in Q1 2024 due to increased demand driven by AI applications [24][25]

Core Insights - AliExpress, a cross-border e-commerce platform under Alibaba, ranks among the top 10 fastest-growing comprehensive platforms in several developed markets, including the US, UK, Germany, and Australia, due to its differentiated brand strategy and strong localization efforts [2][3]. Group 1: Performance Metrics - In the US, AliExpress experienced an 18.7% year-over-year increase in website traffic for 2025, making it one of the fastest-growing platforms and earning the title of "2025's big winner" in the US market [2]. - In Australia, AliExpress saw a remarkable 45.5% increase in annual website visits, ranking as the fastest-growing e-commerce platform and second overall in comprehensive rankings, just behind chatGPT [2]. - The UK market reported a 38.5% year-over-year growth in downloads of the AliExpress app, placing it third in the comprehensive app rankings [3]. - In Germany, website traffic for AliExpress grew by 34.5%, securing the fifth position in comprehensive rankings, surpassing competitors like Temu [3]. Group 2: Strategic Initiatives - The growth in these mature and competitive markets is attributed to AliExpress's shift towards a "branding + localization" strategy starting in 2024, which has allowed it to achieve double-digit user growth across these regions [3]. - The company has invested heavily in brand development, which has begun to encroach on Amazon's market share among mid-to-high-end merchants [3]. - In 2025, AliExpress launched the "Super Brand Going Global Plan," enabling brands to achieve higher sales at half the cost of Amazon, attracting over 50 leading brands, including Xiaomi and Honor [3]. Group 3: Market Trends - Recent market feedback indicates that relying solely on price competition is unsustainable for cross-border e-commerce, with platforms that offer stable logistics, clear after-sales rules, and strong brand power gaining consumer loyalty [3]. - Data from Sensor Tower shows that during Black Friday 2025, AliExpress's download numbers in Europe surpassed those of Amazon [4]. - A survey by AMZ123 revealed that 87% of Amazon sellers plan to use AliExpress as a secondary growth channel for brand expansion [4]. Group 4: Future Plans - In 2026, AliExpress plans to implement a "Overseas Hosting + Brand Going Global" strategy, focusing on core cross-border industrial belts in Zhejiang, Guangdong, and Henan, while continuing to recruit Chinese brand merchants and large Amazon sellers [5].