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阿里CEO:3800亿,可能还不够
3 6 Ke· 2025-11-26 02:48
Core Insights - Alibaba's Q2 FY2026 revenue reached 247.8 billion yuan, a 5% year-on-year increase, slightly above market expectations, but adjusted net profit plummeted 72% to 10.35 billion yuan, indicating significant pressure on profitability [1] - CEO Wu Yongming expressed skepticism about the emergence of an AI bubble in the next three years, citing a persistent supply-demand imbalance in AI resources [1][9] Financial Performance - The operating profit for Alibaba dropped 85% year-on-year to 5.37 billion yuan, while adjusted EBITA fell 78% to 9.07 billion yuan [2] - Free cash flow shifted from a net inflow of 13.74 billion yuan in the previous year to a net outflow of 21.84 billion yuan [2] - Sales and marketing expenses surged 104.78% year-on-year to 66.496 billion yuan, accounting for 26.8% of revenue, up from 13.7% [2] Business Segments - E-commerce revenue was 102.93 billion yuan, a 9% increase from 94.47 billion yuan year-on-year; instant retail contributed 22.91 billion yuan, up 60% from 14.32 billion yuan; wholesale business revenue was 6.94 billion yuan, a 13% increase [3] - Adjusted EBITA for Alibaba's China e-commerce group fell 76% to 10.497 billion yuan from 44.327 billion yuan year-on-year [3] International Business - International retail business generated 28.068 billion yuan, a 10% increase from 25.618 billion yuan; international wholesale contributed 6.731 billion yuan, up 11% from 6.054 billion yuan [4] - The international segment achieved adjusted EBITA of 162 million yuan, recovering from a loss of 2.91 billion yuan in the previous year, attributed to improved operational efficiency of AliExpress [5] Global Expansion - Alibaba's international e-commerce initiatives are accelerating, with significant user growth and new market strategies, including a "global Double 11" event and partnerships in Southeast Asia [6] - The number of overseas users has grown by over 200% year-on-year, with significant increases in daily order numbers in key markets [6] Cloud and AI Growth - Alibaba Cloud's revenue grew 34% year-on-year to 39.824 billion yuan, driven by AI demand and public cloud growth, with AI-related product revenue achieving triple-digit growth for nine consecutive quarters [8] - The company plans to invest over 380 billion yuan in cloud and AI infrastructure over the next three years, with CEO Wu noting that current demand exceeds supply capabilities [8][9]
速卖通攻入亚马逊主场:“黑五”首日欧洲下载量反超
Cai Jing Wang· 2025-11-25 05:46
2025 年,速卖通升级了"超级品牌出海计划",并推出了"Brand+"专属频道,吸引亚马逊头部品牌开始 流向速卖通。双 11 前亚马逊"五大类目王"集体将速卖通海外仓的备货量翻倍,其中不乏"骑行王"洛克 兄弟、"沙发王"COMHOMA、"车载冰箱王"冰虎以及智能清洁知名品牌ILIFE等。 海外双11期间,至少200个品牌在速卖通达成超亚马逊日均2倍的销售额。 目前"黑五"大促仍在继续,今年速卖通"海外双11"与"黑五"无缝衔接,卖家可从11月8日持续售卖至12 月3日,形成长达一个月的连续销售窗口期。 每年"黑色星期五"都是欧美消费者最重要的购物狂欢节之一,也是亚马逊全年最关键的销售战役和核心 主场,但今年这一局面被打破——据知名应用分析平台Sensor Tower数据,2025年"黑五"开卖首日(11 月20日),阿里巴巴旗下跨境电商平台速卖通AliExpress在欧洲下载量超过亚马逊。业内人士指出,作 为电商"出海四小龙"中唯一能在品牌出海赛道与亚马逊正面竞争的平台,"黑五"在欧洲实现下载量反 超,标志着速卖通开始向亚马逊的核心主场发起挑战。 图:2025"黑五"开卖首日,速卖通在欧洲下载量超过亚马逊 ...
双十一在国内关注度越来越低,为何突然在海外市场爆火?
Sou Hu Cai Jing· 2025-11-18 13:15
双十一在国内关注度越来越低,却在海外市场开始爆火。 2025年双11落下帷幕,国内电商市场虽仍保持增长,但消费者理性化、促销周期拉长、数据真实性受质 疑等问题,已让"双11神话"褪去昔日光环。 然而,就在国内市场陷入内卷与疲态之际,双11期间淘宝却在全球舞台上掀起一场意外的热潮——首次 在20个国家和地区同步启动双11,并以五种语言服务海外用户,投入10亿元营销补贴,超20万商家实现 海外成交翻倍。新加坡、马来西亚、澳大利亚、日本等十余个境外市场GMV强劲增长,9个重点市场日 下单用户同比增幅超20%。 在物流端,菜鸟网络已构建覆盖全球200多个国家和地区的智能仓配体系,部分重点国家实现7日达甚至 3日达;在支付端,支付宝国际版与当地主流支付方式(如PayPay、GrabPay、Klarna等)打通;在售后 端,平台提供多语种客服与"无忧退货"保障。这些看似微小的优化,实则极大提升了海外用户的购物体 验与信任度。 数据显示,双11期间淘宝境外日下单用户实现双位数增长,其中多个市场增速超20%。这说明,海外用 户不仅"尝鲜",更开始形成复购习惯——这是平台真正扎根海外市场的核心指标。 双11海外爆火背后是淘宝出 ...
欧盟称将取消小额包裹免税;速卖通海外双11开卖丨出海周报
(原标题:欧盟称将取消小额包裹免税;速卖通海外双11开卖丨出海周报) 21世纪经济报道记者 董静怡 近年来,东南亚各国积极推进交通绿色转型,中国车企抓住机遇,正加速布局东南亚市场。目前,泰国 已经成为众多中国新能源车企竞相投资的热土,已有超十家中国电动摩托车品牌进驻泰国,在电动两轮 车整体市场中占有率突破10%。而在越南,多地政策发力,中国电摩企业迎市场机遇。数据显示,中国 品牌市场份额已达到约28%。目前已有超过十家中国电动摩托车品牌在越南进行长期战略布局和本地化 投资。 海外双11开卖,200+品牌速卖通首日销售额反超亚马逊 11月11日,阿里速卖通海外双11全球开卖。据内部人士透露,速卖通双11首日,至少有200个品牌达成 了超亚马逊日均2倍的销售额,部分行业头部品牌如音频设备EDIFIER、行车记录仪70mai、骑行码表 iGPSPORT更是超亚马逊6-10倍爆发。速卖通正用激进的品牌策略和亚马逊争夺中高端品牌市场。9月, 速卖通启动"超级品牌出海计划",宣布要让品牌用在亚马逊一半的成本,实现更高成交。 欧盟:将提前对价值低于150欧元的免税"小额包裹"征税 欧洲理事会当地时间11月13日宣布对进入欧 ...
“双十一”老外也凑满减?中国电商出海狂飙
3 6 Ke· 2025-11-17 04:08
Group 1 - The core viewpoint of the article highlights the competitive landscape of cross-border e-commerce, particularly focusing on Alibaba's AliExpress, SHEIN, and Temu, which are leveraging unique strategies to capture market share and drive growth in overseas markets [2][3][4]. - Cross-border e-commerce is projected to reach approximately 2.71 trillion yuan in 2024, reflecting a year-on-year growth of 14%, which is 9 percentage points higher than the growth rate of goods trade [3]. - Alibaba is positioning AliExpress as a key player in the overseas market, aiming to capture top brand merchants from Amazon by leveraging its comprehensive payment and logistics capabilities [7][12]. Group 2 - The "Double Eleven" shopping festival is being utilized by Alibaba to enhance brand recognition in overseas markets, particularly in regions with significant Chinese influence [8]. - AliExpress has expanded its free shipping categories from apparel to a full range of products, which is seen as a strategic move to increase market penetration [9][10]. - The integration of logistics and e-commerce teams is aimed at enhancing operational efficiency for overseas sales during major shopping events [12]. Group 3 - SHEIN and Temu are emerging as significant competitors to Amazon, focusing on low-cost strategies and efficient supply chain management to disrupt traditional retail models [14][29]. - SHEIN's business model emphasizes a "small order quick return" approach, significantly reducing inventory and channel costs compared to traditional fashion brands [22][23]. - Temu's strategy of offering a wide range of products across multiple categories positions it for potentially higher growth compared to SHEIN, which is primarily focused on fashion [30][34]. Group 4 - The article suggests that the future success of SHEIN will depend on its ability to replicate its flexible production model across various product categories beyond fashion [34]. - The competitive dynamics in the cross-border e-commerce space indicate that companies must continuously invest in infrastructure and cost control to enhance profitability [14]. - The overall narrative emphasizes that the evolution of China's e-commerce industry is closely tied to its ability to adapt and innovate in the global market [35][36].
海外双11开卖,超200个品牌速卖通销售额双倍反超亚马逊
Ge Long Hui· 2025-11-13 12:21
Core Insights - AliExpress is aggressively competing with Amazon in the mid-to-high-end brand market, achieving significant sales growth during the overseas Double 11 event, with some brands exceeding Amazon's sales by 6-10 times [1][2] - The platform's "Super Brand Going Global Plan" aims to reduce operational costs for brands, making it more attractive compared to Amazon, which has led to a substantial increase in inventory for AliExpress [1] - The global e-commerce landscape is shifting, with AliExpress and Temu emerging as strong competitors to Amazon, focusing on brand and low-price strategies respectively [2] Group 1: Sales Performance - On the first day of the overseas Double 11, at least 200 brands achieved sales that were double Amazon's daily average, with leading brands like EDIFIER and 70mai seeing explosive growth [1] - ILIFE sold nearly 6,000 robotic vacuum cleaners on Double 11, with a year-on-year sales increase of 140% [1] Group 2: Competitive Strategy - AliExpress's operational costs are approximately half of Amazon's, with commission rates between 5%-10%, which is about 10 percentage points lower than Amazon [1] - The "Brand+" exclusive channel and mechanisms like price protection and free shipping are part of AliExpress's strategy to attract consumers and enhance brand visibility [2] Group 3: Market Expansion - AliExpress has increased its overseas marketing efforts, including pop-up stores in countries like South Korea and the UK, which have drawn significant consumer interest [4] - The overseas Double 11 event runs from November 11 to 19, followed by a seamless transition to Black Friday, providing a month-long sales opportunity for cross-border merchants [5]
海外“双11”开卖 阿里速卖通:超200个品牌销售额双倍反超亚马逊
Core Insights - The "Double 11" sales event on AliExpress is showing significant growth, with over 200 brands achieving sales that are at least double the daily average of Amazon, and some brands experiencing sales increases of 6 to 10 times compared to Amazon [1] - AliExpress is aggressively pursuing the mid-to-high-end brand market through its "Super Brand Going Global Plan," aiming to reduce operational costs for brands to half of what they would incur on Amazon [1] - The platform's operational costs are reported to be approximately 50% lower than Amazon, with commission rates between 5% and 10%, and lower labor costs [1] - The global e-commerce landscape is shifting, with Chinese platforms like AliExpress and Temu gaining significant traction, challenging Amazon's dominance [2] - AliExpress is the only platform among the "Four Little Dragons" of Chinese e-commerce that has the potential to compete with Amazon in the brand sector [2] Summary by Sections Sales Performance - On the first day of the "Double 11" event, AliExpress saw brands like EDIFIER and 70mai achieving sales that were 6 to 10 times higher than Amazon [1] - ILIFE sold nearly 6,000 robotic vacuum cleaners on "Double 11," with sales revenue increasing by 140% year-on-year [1] Brand Strategy - AliExpress has launched a "Super Brand Going Global Plan" to facilitate brand expansion with a focus on reducing costs and enhancing brand visibility [1] - The platform's strategy includes a "Brand+" dedicated channel, authentic product certification, free shipping, and price protection mechanisms to attract consumers [2] Market Position - AliExpress and Temu are now occupying two of the top three spots in global e-commerce traffic rankings, indicating a growing influence in the market [2] - The number of brands on AliExpress increased by 70% in the first half of the year, with over 500 brands doubling their sales and more than 2,000 brands successfully entering new markets [2]
速卖通:海外“双11”首日超200个品牌销售额双倍反超亚马逊
Core Insights - Alibaba's AliExpress launched its global "Double 11" sales event on November 11, achieving sales figures that surpassed Amazon's daily average by at least two times for over 200 brands on the first day [1] Company Performance - On the first day of the "Double 11" event, AliExpress reported that at least 200 brands achieved sales that were double the daily average of Amazon [1]
马斯克点赞小鹏机器人;游戏科学冯骥:全球最赚钱10款游戏里,7款与中国公司相关丨Going Global
创业邦· 2025-11-09 10:09
Group 1 - The "Top 50 Globalization Brands Loved by Generation Z" list has been released, with Tencent, Xiaomi, and SHEIN ranking in the top three, and SHEIN leading in the e-commerce category [5][6][7] - TikTok Shop achieved approximately $19 billion in global sales in Q3 2025, with the U.S. market contributing $4 to $4.5 billion, marking a 125% increase from Q2 [8] - AliExpress saw a 181% month-on-month increase in downloads in Japan, becoming the fastest-growing e-commerce app in the market [9] Group 2 - Elon Musk praised Xpeng's robot, indicating that the robot market will be dominated by Tesla and Chinese companies [11][15] - Former Tmall International beauty head joined Sam's Club, raising discussions about the "Alibaba-ization" of the brand [18] - Zhongtong Cloud Warehouse Technology completed nearly 200 million yuan in Series A financing to expand its logistics network and overseas warehouse business [19][20] Group 3 - The latest model from "The Dark Side of the Moon" has a training cost of $4.6 million, which is lower than that of ChatGPT [21][22] - Seven out of the ten highest-grossing games globally are related to Chinese companies, highlighting China's significant role in the gaming industry [24] - Horizon Robotics and Volkswagen announced a partnership to develop advanced driving assistance and autonomous driving systems [26][27] Group 4 - Tesla shareholders approved Musk's compensation plan, which could reach up to $1 trillion based on the company's market value and performance targets [30] - Apple plans to launch its first low-cost MacBook under $1,000 in the first half of next year to compete in the entry-level market [31] - Meta's internal documents revealed that about 10% of its revenue in 2024 could come from scam ads and prohibited product advertisements [32][33] - Nissan is selling its global headquarters for 97 billion yen (approximately 4.5 billion yuan) as part of its restructuring efforts [34][36]
阿里再押消费升级,速卖通能否挑起大梁?
3 6 Ke· 2025-11-05 04:46
Core Insights - The core viewpoint of the articles is that cross-border e-commerce in China is experiencing significant growth, with a projected import and export value of approximately 2.71 trillion yuan in 2024, representing a 14% year-on-year increase, which is 9 percentage points higher than the overall growth rate of China's goods trade [1][2]. Group 1: Market Trends - Cross-border e-commerce is still a hot sector, but the competitive landscape is changing, raising questions about the sustainability of low-price strategies [1][2]. - The shift towards brand differentiation is becoming crucial as platforms and merchants face increasing regulatory pressures and market challenges [1][8]. Group 2: Strategic Initiatives - AliExpress is actively promoting brand development, aiming to support 1,000 new brands to achieve annual sales exceeding 1 million USD, with a 70% year-on-year increase in brand entries in the first half of the year [1][3]. - The "Super Brand Plan" includes measures such as creating brand-specific zones, enhancing local marketing resources, and providing AI tools for brand management [4][5][6]. Group 3: Competitive Landscape - Amazon is responding to the competitive pressure from platforms like Temu and SHEIN by launching low-price initiatives and enhancing its operational capabilities [11][14]. - Other platforms, including SHEIN and JD.com, are also focusing on brand support and market expansion, but AliExpress appears to have a deeper commitment to brand development [15][16]. Group 4: Regulatory Environment - The cross-border e-commerce sector is facing stricter regulatory scrutiny, with recent incidents involving tariffs and compliance issues impacting platforms like AliExpress and TikTok Shop [9][10]. - Changes in global tax policies and local regulations, such as Vietnam's removal of tax exemptions for low-cost imports, are creating additional challenges for cross-border e-commerce [8][10]. Group 5: Future Outlook - The industry is at a critical juncture where platforms must either adapt to a brand-focused model or continue to compete on price, with the latter becoming increasingly difficult due to rising operational costs and regulatory constraints [10][18]. - The long-term viability of low-price strategies remains uncertain, as achieving low prices now requires overcoming higher barriers [17][18].