据悉，为进一步深化文商旅体展融合，北京推出的系列跨年活动将上线惠民互动小程序。市民群众在大 钟寺和居庸关长城"钟鼓齐鸣"祈福迎新同时，可通过互动小程序敲钟鸣鼓，呼应现场仪式；线上敲钟鸣 鼓后即可获得一张惠民电子卡，凭卡可在指定线上平台及线下商圈、博物馆等场所享受消费优惠。同 时，小程序活动页面将联动美团等平台，开设跨年主题页，通过获取优惠券、福利包及权益升级资格， 串联观演、观影、门票、购物、餐饮等多领域，覆盖不同群体，提升促消费覆盖面与参与度。 体验滑雪成为元旦假期热搜词。美团旅行数据显示，截至12月21日，河北元旦文旅预订票量增速达 79%，高星酒店预订增速73%。元旦前夕，万龙滑雪场搜索量同比上涨95%，"万龙滑雪场夜场""万龙滑 雪场住滑套餐"搜索量上涨均超300%。 此外，为了早起追寻2026年第一缕晨光，美团旅行数据显示，12月中旬以来，"跨年酒店"搜索量同比上 涨189%。别墅房型、带影音设备、带圆桌（寓意团圆）的民宿搜索量上涨。黄山、老君山、庐山、泰 山、峨眉山等"山顶酒店"搜索量增幅明显。其中，"黄山山顶住宿"搜索量同比上涨397%。 新京报讯（记者秦胜南）元旦将至，看跨年烟花，坐船"驶向" ...

Core Insights - The travel industry is experiencing a surge in demand for New Year's Eve activities, with significant increases in searches for various events and experiences related to "chasing the light" for the New Year [1][4][6] Group 1: Popular Activities and Trends - Searches for "New Year's fireworks shows," "New Year's concerts," and "New Year's camping" have increased by over 500% since mid-December [1] - The "Chongqing Changshou Lake New Year's fireworks show" saw a search volume increase of over 600% [6] - The "Guangzhou Pearl River night cruise" ticket searches rose by 169% [10] Group 2: Hotel and Accommodation Trends - The search volume for "New Year's hotels" increased by 189% since mid-December [9] - Popular hotel options include mountain-top hotels, with "Huangshan mountain-top accommodation" searches up by 397% [9] - The "W Hotel in Chengdu" saw a 60% increase in advance bookings for New Year's [9] Group 3: Regional Highlights - Top cities for New Year's celebrations include Guangzhou, Chengdu, Harbin, and Beijing, among others [4] - The search volume for accommodations in ancient towns and snow-covered areas in Sichuan has also surged, with "Xiling Snow Mountain hot spring hotel" searches up by 107% [12] Group 4: Promotional Activities - Meituan Travel launched a promotional campaign offering discounts of up to 50% on various travel services, covering over 200 cities [4][15] - The campaign includes special offers for hotels, scenic spots, and travel packages to enhance consumer travel experiences [15]