Core Viewpoint - The article discusses the significant decline in large-denomination certificate of deposit (CD) interest rates, with many banks offering rates below 1% for one-year and shorter products, while a substantial amount of deposits, approximately 75 trillion yuan, is set to mature in 2026, leading to a "deposit migration" trend among savers [3][10]. Group 1: Interest Rate Trends - Large-denomination CD rates are rapidly entering the "0% era," with most banks' new one-year and shorter products falling below 1%, and three-year rates generally below 2% [3][4]. - The trend towards shorter-term products is evident, with five-year options nearly disappearing, and some banks raising minimum deposit requirements to 1 million yuan [4][6]. - The average interest rates for various terms have dropped significantly, with the average rate for three-month deposits at 0.944% and one-year deposits at 1.277% as of September 2025 [8]. Group 2: Deposit Maturity and Migration - An estimated 75 trillion yuan of residential fixed-term deposits will mature in 2026, with a notable increase in the amount maturing compared to 2025 [10][11]. - Many savers are opting to transfer their funds from large banks to smaller banks, which typically offer slightly higher rates, rather than moving to equity markets [11][12]. - Younger savers are creatively splitting their deposits among different banks to take advantage of promotional offers, likening it to a game [12]. Group 3: Bank Strategies to Retain Deposits - In response to the pressure of deposit outflows, banks are launching various initiatives to retain funds, including temporarily raising interest rates to around 2% and enhancing customer service through personalized strategies [13][14]. - Some banks are offering promotional products with rates above 2% to attract new customers, while others are implementing pre-reminder mechanisms and tailored renewal plans for existing customers [16][17]. - The focus has shifted from merely selling products to deepening customer relationships and providing precise recommendations based on competitive analysis of deposit rates [17].

银行已打响"存款保卫战" 2026年开年之际，大额存单利率正加速进入"0字头"时代。多数银行新发一年期以下产品利率已普遍跌破1%，部分甚 至低于同期货币基金收益率；三年期利率多低于2%。与此同时，产品期限结构加速短期化，五年期品种基本绝迹，部 分产品的起存门槛却逆向攀升至百万元级别。 在利率持续下行的另一面，机构测算约75万亿元的存款将于2026年集中到期。记者调研发现，面对到期资金，许多受 访储户并未转向权益市场，而是继续选择银行存款，并通过在不同银行间进行转存来寻求相对更高的收益，形成了存 款在银行体系内部的"搬家"。 一年期以下大额存单利率跌破1% 大额存单市场呈现明显短期化、高门槛与低利率并行的趋势。 根据中国货币网公开信息，今年已有近50家银行发布2026年第一期大额存单发行公告。与往年相比，当前大额存单呈 现明显短期化趋势，多数银行主推一年期及以下品种，五年期以上产品已基本绝迹。 以国有大行和头部股份行为例，招商银行目前仅提供2年期以内产品；中国银行在售期限为6个月、1年、2年和3年； 建设银行则仅有1年期及以下产品可供选择。 另一方面，尽管多数银行仍将20万元作为基础起存标准，但市场上已出现更高 ...