Core Insights - The report indicates a significant increase in homestay bookings during the May Day holiday, with a year-on-year growth of 36%, marking a historical high [1][2] - Popular travel trends include reverse travel, "lying flat" tourism, and pet-friendly trips, with Nanjing ranking as the third most popular destination nationwide, following Qingdao and Beijing [1][2] Group 1: Booking Trends - Over 90% of cities experienced positive growth in homestay bookings during the May Day holiday, with traditional popular cities like Qingdao, Beijing, and Nanjing leading the top 10 destinations [2] - Guiyang saw the fastest growth in bookings, with a remarkable increase of 300%, while several other cities also reported over 100% growth in orders [2] Group 2: Travel Preferences - There is a noticeable rise in county-level tourism, with a year-on-year increase of 73% in homestay bookings in these areas, as travelers seek unique cultural experiences and natural scenery [3] - The 95 post-90s generation shows a strong preference for "reverse tourism" and "lying flat" tourism, with over 60% of their bookings being for quality homestays in county-level destinations [3] Group 3: Pet-Friendly Travel - The demand for pet-friendly homestays surged, with bookings for such accommodations increasing by 92% during the May Day holiday, reflecting a growing trend among pet owners [3]

Group 1 - The rise of AI technology allows users to transform images into Studio Ghibli styles, leading to widespread social media engagement and concerns over copyright infringement [7][9][10] - The cross-border e-commerce platform DHgate has seen a significant increase in its app ranking, reaching the second position in the US App Store and topping the charts in 98 countries, attributed to its low-cost B2B model [12][15] - SHEIN, a fast-fashion giant, is facing challenges due to fluctuating international trade policies, despite making progress in its listing process [16][18] Group 2 - The upcoming May Day holiday is expected to drive travel demand, with a notable increase in hotel bookings across over 1,200 counties in China, highlighting a trend towards "reverse tourism" [19][22] - Meituan is re-entering the offline market with its Xiaoxiang supermarket, aiming to compete with Hema and JD's fresh food offerings, leveraging its strong online presence [26][28] - Luxury brand LV is engaging Gen Z by collaborating with TikTok influencers for its spring campaign, reflecting a broader trend of brands seeking to connect with younger consumers [31][34] Group 3 - The Coachella music festival featured notable performances, including Lady Gaga's acclaimed show and Green Day's politically charged set, showcasing the event's cultural significance [36][39]