车圈反内卷
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【西街观察】车圈“反内卷”目标是共赢
Bei Jing Shang Bao· 2025-06-12 13:00
Group 1 - The automotive industry is initiating a "de-involution" movement aimed at achieving healthy competition and high-quality development, with various companies adopting different strategies to implement this concept [1] - Pricing strategies are being reevaluated, focusing not only on competitors but also on internal financial health, consumer needs, and supply chain dynamics, aiming for more reasonable and stable discount policies [1][2] - The "de-involution" approach seeks to address the disconnect between price cuts and consumer perception, as well as the negative impact on existing customers, which could lead to a decline in consumer confidence [1] Group 2 - Financial difficulties within companies can lead to a chain reaction affecting the entire supply chain, including funding issues for suppliers and operational crises for component manufacturers, threatening the stability of the industry [2] - The current aggressive pricing and marketing strategies often result in the main manufacturers transferring cost pressures onto suppliers and dealers, creating a "pseudo-win" at the expense of supply chain health [2] Group 3 - True "de-involution" involves rebuilding trust and sharing profits, with recent commitments from automakers to limit payment terms to suppliers to no more than 60 days, reflecting a necessary improvement in industry practices [3] - The automotive industry must shift from a cost-shifting and squeezing logic to exploring deeper collaboration with partners, focusing on mutual growth through technological innovation and cost optimization [3] - The call from the China Iron and Steel Industry Association emphasizes the importance of industry interests over individual company interests, advocating for a focus on technology and service rather than short-term pricing and marketing strategies [3]
车圈反内卷新进展:“60天账期承诺”成落地第一枪
Di Yi Cai Jing· 2025-06-11 05:39
Core Points - Multiple automotive companies have committed to standardizing payment terms to within 60 days, marking a significant step in the industry's response to internal competition and supply chain stability [1][2][3] Group 1: Company Commitments - Several major automotive companies, including China FAW, Dongfeng Motor Group, and Changan Automobile, have publicly announced their commitment to a 60-day payment term for suppliers [1] - BYD, amidst public scrutiny, also pledged to unify supplier payment terms to 60 days to support the healthy development of small and medium-sized enterprises [1] - New energy vehicle manufacturers such as Xiaomi Auto, Xpeng Motors, Li Auto, and NIO have followed suit, committing to the same payment terms [1] Group 2: Industry Response - SAIC Motor Group has taken an additional step by not using commercial acceptance bills as a settlement method, aiming to alleviate financial pressure on suppliers and ensure efficient capital flow [2] - The commitment to a 60-day payment term aligns with the revised "Regulations on Ensuring Payment to Small and Medium Enterprises" issued by the State Council [3]