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2024年新能源城市NOA智驾地图市场,腾讯、高德占据主流
Sou Hu Wang· 2025-05-23 01:50
Group 1 - The core viewpoint is that urban NOA (Navigation on Autopilot) is becoming a key battleground for the popularization of assisted driving technology, with intelligent driving maps as a crucial underlying capability [1] - According to the "High-tech Automotive Research Institute," by 2024, over 700,000 sets of urban NOA equipped with intelligent driving maps will be deployed in the Chinese market for new energy passenger vehicles, with Tencent Maps and Amap holding market shares of 49.01% and 47.90% respectively [1] Group 2 - Industry analysis indicates that as automakers like BYD and Geely push urban NOA into the 100,000 yuan market, the intelligent driving map industry is undergoing a technological transformation [2] - High-precision maps were once deemed essential for advanced intelligent driving and autonomous driving systems, but challenges such as high collection costs and slow updates have led the industry to shift towards a "perception-heavy, map-light" approach [2] - The need for high-quality map data remains in complex scenarios like intersections and lane changes, indicating that a more agile and quickly updated map is necessary for the intelligent driving industry [2] Group 3 - Several mapping companies are actively seeking transformation by launching lightweight high-precision maps with fewer semantic elements, resulting in lower production costs and faster updates [3] - Tencent has introduced a "multi-map integration" model that combines standard navigation maps, lightweight high-precision data, and high-precision maps, ensuring data freshness while reducing costs [3] - Amap launched Amap HQ Live MAP in 2023, simplifying unnecessary map elements in urban road scenarios to lower production and deployment costs [4] Group 4 - The lightweight map solutions, which balance cost and performance, can reduce the computational power required for vehicle autonomous driving chips, facilitating the large-scale production of urban NOA [4] - Automakers are promoting deep cooperation with partners for data sharing and co-construction, exemplified by Tencent's strategic partnership with Changan Automobile [4] - Tencent Maps is currently providing intelligent driving map services for several automotive brands, including NIO, Lada, Zeekr, and Weipai [4] Group 5 - Map data can also participate in algorithm model training as "ground truth" data, enhancing the understanding of road topology for intelligent driving [5] - There is a prevailing view that for higher-level L4 and L5 autonomous driving, maps will play a crucial role, complementing perception systems in real-time traffic information collection and path planning [5] - The trend towards more open, flexible, and dynamic map data services is expected to capture a larger market share [5]