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中国争抢的第三座迪士尼乐园落户中东背后
虎嗅APP· 2025-05-10 03:05
Core Viewpoint - The announcement of a new Disney theme park in Abu Dhabi signifies a shift in Disney's global strategy, moving away from traditional markets like China to capitalize on emerging markets in the Middle East and South Asia [3][12][28]. Group 1: Disney's New Park in Abu Dhabi - Disney has officially partnered with Miral Group to build a new theme park in Abu Dhabi, marking it as the seventh member of Disney's global theme park portfolio [3][5]. - The park will feature a blend of classic Disney elements and new attractions tailored to the Middle Eastern climate and culture, representing a customized version for the region [5][6]. - This development comes after years of speculation about a potential third Disney park in China, which has not materialized, highlighting a missed opportunity for Chinese cities [6][8]. Group 2: Financial and Operational Model - The financial model for the Abu Dhabi park involves the local government covering all construction costs, while Disney will provide creative input and brand licensing, reflecting a shift towards a lighter asset management approach [10][11]. - This contrasts with previous Disney parks, where the company bore more financial risk, indicating a more cautious investment strategy [12][21]. - The CEO of Disney, Bob Iger, personally visited Abu Dhabi multiple times to finalize the deal, suggesting a strategic focus on profitable ventures [13]. Group 3: Market Dynamics and Strategic Implications - The decision to establish a park in Abu Dhabi aligns with Disney's broader goal of tapping into new middle-class markets, particularly in regions like the Middle East and South Asia [22][23]. - The park's location is strategically advantageous, being within a four-hour flight from one-third of the world's population, making it accessible to a large potential customer base [22]. - The emergence of Abu Dhabi as a destination for a Disney park reflects a competitive global tourism landscape, where various international IPs are vying for the attention of new middle-class consumers [34][35]. Group 4: Economic Impact and Future Prospects - The introduction of the Disney park is expected to significantly boost Abu Dhabi's tourism profile, similar to the economic impacts observed in other cities with Disney parks [30][31]. - The park is part of a larger entertainment ecosystem on Yas Island, which includes other major attractions, enhancing the overall tourist experience and economic benefits for the region [30][32]. - The competition for international middle-class tourists is intensifying, with various entertainment brands looking to establish their presence in emerging markets [35].
中国争抢的第三座迪士尼乐园落户中东背后
Hu Xiu· 2025-05-08 00:19
Group 1 - The core point of the article is that Disney has chosen to build a new theme park in Abu Dhabi instead of various Chinese cities that have long been rumored to host a third Disney park in China [1][5][37] - Disney has officially announced the plan for the Abu Dhabi park, which will include classic Disney elements while being tailored to the Middle Eastern climate and culture [2][4] - The Abu Dhabi park represents a shift in Disney's strategy, moving towards a lighter asset model where the local government covers construction costs while Disney provides branding and creative input [9][10][13] Group 2 - The decision to build in Abu Dhabi reflects a broader trend of Disney focusing on emerging middle-class markets, particularly in the Middle East and South Asia, as opposed to traditional markets like China [25][30][32] - The park aims to attract tourists from a wide region, being strategically located within a four-hour flight from one-third of the world's population, including a significant new middle-class market in India [26][27] - The competition for international tourism is intensifying, with various global entertainment brands vying for the next prime location to attract middle-class consumers [46][48]