近日，凯德投资基于对商业趋势的深度洞察，新推出"来福士·界"和"凯德壹中心"两大商业地产新 品牌。 12月8日在以"多元新界"为主题的凯德投资（中国）商业新品牌发布会上，凯德投资（中国）商业 管理董事总经理及负责人卢志昇表示："中国消费市场正在经历深刻的结构性转变，新消费观将重塑商 业生态。作为城市多元空间运营商，凯德希望以消费者需求为思考原点，打破边界，让城市空间成为承 载消费者情绪、兴趣并且能主动参与的生活场。" 记者了解到，"来福士·界"定位城市级综合体，面向中高收入、追求生活品质的消费者；"凯德壹中 心"定位区域级购物中心，覆盖周边3—5公里的新中产家庭及白领客群。 凯德投资相关负责人认为，随着中国商业地产迈入存量时代，低效资产盘活、释放资产价值将成为 新的需求爆发点。因此近年来凯德商管业务开始以输出管理推动规模化发展，此次推出的新品牌或将成 为未来的新增长引擎。 除了集团体系内资产，凯德投资目前已在长沙、武汉、宁波、无锡等城市外拓7个管理输出项目。 其中，长沙的碧湘楚巷、武汉的壹为邻、宁波的新一中心三个项目预计将于2026年面市。此外，在上 海、江浙、中西区、大湾区等地也有更多项目正在积极推进中，涵 ...

Core Insights - CapitaLand Investment has launched two new commercial brands, "Raffles City·Jie" and "CapitaLand One Center," aimed at enhancing its commercial portfolio in China [1][2] Group 1: Brand Positioning - "Raffles City·Jie" is positioned as an urban-level complex targeting middle to high-income consumers who seek quality living [2] - "CapitaLand One Center" is designed as a regional shopping center catering to new middle-class families and white-collar workers within a 3-5 kilometer radius [2] Group 2: Market Trends - The Chinese commercial real estate sector is entering a phase focused on optimizing existing assets, with a growing demand for revitalizing low-efficiency properties [2] - CapitaLand's management output strategy has been driving scalable growth, and the new brands are expected to serve as future growth engines [2] Group 3: Strategic Partnerships - CapitaLand Investment signed a management contract with Wuxi Binhu Jianfa Group to develop the first "Raffles City·Jie" in Wuxi, Jiangsu Province, based on a park-style commercial model [2] - A memorandum of cooperation was established with Liangxi Technology City Group to explore potential projects in industrial park operations and property management [2] Group 4: Expansion Plans - CapitaLand has expanded its management output projects to seven locations, including Changsha, Wuhan, Ningbo, and Wuxi [2] - The company is also advancing multiple projects in Shanghai, Jiangsu, Zhejiang, the central and western regions, and the Guangdong-Hong Kong-Macau Greater Bay Area, covering diverse asset categories such as shopping centers and industrial parks [2]