截至目前，"辽宁优品"获评产品（服务）已达到46个。 本次评定重点围绕我省各地区、各行业优势明显、特色显著、资源禀赋好、市场认可度高、有一定 品牌基础的产品和服务，包括但不限于绿色、有机、名特优新农产品，地理标志产品，农产品区域公用 品牌，产业基地、产业集群，专精特新、雏鹰、瞪羚、独角兽企业，老字号，现代服务业等。 申报2026年度"辽宁优品"，需符合运营和财务状况良好，有较好的品牌知名度、较强的社会责任 感，具有良好的社会信誉和公众形象；经营主体生产技术、装备水平省内领先，产品（服务）质量具有 国内领先水平，执行标准较国家标准有较大提升，具有较强的行业引领示范作用等条件。申报时间截止 到2025年12月24日。 为持续高质量、高标准推动"辽宁优品"品牌建设，日前，省质量强省工作领导小组办公室启动2026 年度"辽宁优品"评定工作。 ...

Core Viewpoint - The "Liaoning Excellent Products" initiative is a strategic effort by the Liaoning provincial government to enhance brand development and quality standards, aiming to establish a strong public brand that supports the comprehensive revitalization of the region [1][2]. Group 1: Brand Development Strategy - The Liaoning provincial government has implemented the "Quality Strong Province Construction Outline" in 2023, emphasizing the importance of brand building as a key task for regional revitalization [1][2]. - The "Liaoning Excellent Products" brand has been recognized as a typical case for enhancing consumer confidence and quality trust at the China Quality (Nanjing) Conference [2]. - The initiative has successfully established a comprehensive brand development system, including brand cultivation, evaluation, regulation, and promotion [2][4]. Group 2: Unique Regional Advantages - Liaoning's geographical features and rich natural resources contribute to its unique product offerings, including high-quality jade, special stones, and various agricultural products [5][6]. - The province's temperate continental climate supports the production of premium products, such as ice wine and sea cucumbers, which are recognized for their superior quality [6][7]. - Liaoning's industrial base is robust, with significant contributions from various sectors, including machinery, robotics, and textiles, showcasing the province's manufacturing capabilities [7][8]. Group 3: Evaluation and Standards - The "Liaoning Excellent Products" initiative employs a rigorous evaluation process led by a committee comprising industry experts and technical institutions to ensure product quality and adherence to high standards [11][12]. - The evaluation process includes multiple stages, such as documentation review, quality inspections, and public feedback, ensuring a comprehensive assessment of products [12][14]. - The initiative emphasizes the importance of advanced standards, with specific benchmarks set for various products to ensure they exceed national and industry standards [13][14]. Group 4: Regulatory Framework - A dynamic management mechanism has been established to monitor the quality of "Liaoning Excellent Products," including regular inspections and re-evaluations to maintain brand integrity [15][16]. - The regulatory framework includes strict penalties for unauthorized use of the brand and measures to combat counterfeit products, ensuring the brand's reputation is upheld [15][16]. - The initiative also focuses on building a traceability system for products, enhancing consumer trust and product accountability [15][16].