品牌，是消费市场的信誉锚点，是产业升级的核心动能，更是区域经济高质量发展的生动注脚。在消费 对经济增长的基础性作用持续凸显的当下，一批兼具品质实力与创新活力的消费品牌，正成为激活市场 潜力、满足民生期待的关键力量。为了深入挖掘和展示山东消费领域品牌魅力，即日起，第五届影响山 东餐饮消费业品牌巡礼活动正式启动。作为深耕齐鲁消费领域的品牌盛会，本届活动将以更广阔的视 野、更立体的维度挖掘优质品牌价值，凝聚品牌发展合力，为山东消费市场高质量发展注入强劲动能。 参与企业需具备独立法人资格，拥有注册商标与齐全证照，经营稳健且经济效益、社会效益良好，无重 大侵犯知识产权等违法行为，同时需重视品牌建设与技术创新，在市场开拓中具有示范带动作用；参与 个人需坚守以人为本理念，具备强烈的法治意识、契约精神，坚持公平竞争与诚信经营。 作为活动的核心价值之一，全方位宣传推广将为优质品牌赋能增效。活动期间，齐鲁晚报·齐鲁壹点将 对活动进行全程跟踪报道，通过行业分析、企业专访、人物纪实等系列内容，深度挖掘品牌故事与创新 实践。 值得注意的是，诚信是参与本次活动的前提与底线。活动组委会明确表示，一旦发现参与企业或个人存 在诚信信息不实、失 ...

Core Viewpoint - The "Liaoning Excellent Products" initiative is a strategic effort by the Liaoning provincial government to enhance brand development and quality standards, aiming to establish a strong public brand that supports the comprehensive revitalization of the region [1][2]. Group 1: Brand Development Strategy - The Liaoning provincial government has implemented the "Quality Strong Province Construction Outline" in 2023, emphasizing the importance of brand building as a key task for regional revitalization [1][2]. - The "Liaoning Excellent Products" brand has been recognized as a typical case for enhancing consumer confidence and quality trust at the China Quality (Nanjing) Conference [2]. - The initiative has successfully established a comprehensive brand development system, including brand cultivation, evaluation, regulation, and promotion [2][4]. Group 2: Unique Regional Advantages - Liaoning's geographical features and rich natural resources contribute to its unique product offerings, including high-quality jade, special stones, and various agricultural products [5][6]. - The province's temperate continental climate supports the production of premium products, such as ice wine and sea cucumbers, which are recognized for their superior quality [6][7]. - Liaoning's industrial base is robust, with significant contributions from various sectors, including machinery, robotics, and textiles, showcasing the province's manufacturing capabilities [7][8]. Group 3: Evaluation and Standards - The "Liaoning Excellent Products" initiative employs a rigorous evaluation process led by a committee comprising industry experts and technical institutions to ensure product quality and adherence to high standards [11][12]. - The evaluation process includes multiple stages, such as documentation review, quality inspections, and public feedback, ensuring a comprehensive assessment of products [12][14]. - The initiative emphasizes the importance of advanced standards, with specific benchmarks set for various products to ensure they exceed national and industry standards [13][14]. Group 4: Regulatory Framework - A dynamic management mechanism has been established to monitor the quality of "Liaoning Excellent Products," including regular inspections and re-evaluations to maintain brand integrity [15][16]. - The regulatory framework includes strict penalties for unauthorized use of the brand and measures to combat counterfeit products, ensuring the brand's reputation is upheld [15][16]. - The initiative also focuses on building a traceability system for products, enhancing consumer trust and product accountability [15][16].

Group 1 - The "Liaoning Selected" brand promotion activity has officially launched, aiming to strengthen local economic development and empower businesses [1][2] - The initiative is part of the provincial government's strategy to enhance brand construction and promote "Liaoning Quality Products," leveraging the media group's extensive resources [1] - The promotion focuses on local enterprises, aiming to cultivate distinctive brands with national influence through a comprehensive media and e-commerce ecosystem [1][2] Group 2 - The promotion emphasizes storytelling around the cultural heritage and value of brands to enhance consumer recognition and emotional connection [2] - Brands eligible for self-recommendation or recommendation include regional brands, agricultural brands, and service industry brands, particularly those with unique characteristics [2] - The self-recommendation process requires basic brand information and supporting materials, including business licenses and promotional content [2][3]