Core Insights - Adidas aims for 100% local resonance in China, focusing on sports events, technological innovation, and local cultural creation [1][2] Group 1: Event Participation - Adidas will showcase at the 8th China International Import Expo (CIIE) from November 5 to 10, emphasizing the theme "Three Stripes Energy, Powering in China" [2] - The company will feature three main exhibition areas and an experience zone, highlighting its sports technology innovations and progress in China [2] Group 2: Product Launches - The official match ball for the 2026 FIFA World Cup, named "TRIONDA," was globally launched on October 3, with Adidas presenting it at the CIIE [3] - Adidas will also globally unveil World Cup jerseys at the event, marking the first appearance of several teams' home jerseys in China [3] Group 3: Youth Engagement - Adidas recognizes the importance of nurturing young talent in football, as demonstrated by its sponsorship of the National Youth Campus Football League (CHFL), which garnered significant attention [3] - The finals of the CHFL attracted over 10,000 fans, showcasing the connection between youth players and the sport [3] Group 4: Technological Innovations - The "CHASING 100" project, featuring the adidas ADIZEROEVO PRIME X shoes, will debut at the expo, highlighting a significant achievement in ultra-distance running [4] - The project culminated in a record-breaking performance by South African athlete Sibusiso Kubheka, who completed 100 kilometers in under 6 hours [4] Group 5: Product Performance - The ADIZERO 0 series has been instrumental in athletic success, with athletes winning over half (51%) of the championships in the top 50 global track and road running events in 2024 [6] - The series has also broken seven world records in road running and track events this year, demonstrating its effectiveness [6] Group 6: Local Cultural Integration - The Shanghai Creative Center (CCS) celebrates its 20th anniversary, showcasing "Honorary Home" and "Chinese Creative Workshop" at the expo, reflecting on the rise of Chinese sports and consumer trends [7] - The "Honorary Home" section features top-tier equipment created for Chinese athletes, while the "Chinese Creative Workshop" highlights modern design interpretations of Chinese philosophy and culture [7]

Core Viewpoint - Nike is customizing racing gear for athlete Faith Kipyegon to assist her in breaking the 4-minute mile barrier, a feat considered nearly impossible in women's middle-distance running [3][5]. Group 1: Customized Racing Gear - Nike has developed an integrated racing outfit specifically for Kipyegon, including a racing suit, revolutionary 3D-printed high-performance innerwear, and ultra-light racing spikes [5]. - The Nike Fly Suit is designed with aerodynamics in mind, utilizing computer simulations and wind tunnel tests to minimize air resistance and enhance speed [7]. - The Fly Suit features Aeronodes technology, which strategically creates turbulence zones around the athlete's body to optimize airflow [7]. Group 2: Racing Shoes - Nike has redesigned a racing shoe specifically for Kipyegon, moving away from her usual Victory 2 spikes based on her feedback [9]. - The new racing shoe includes a higher, tuned Air Zoom cushioning unit, a lighter carbon fiber outsole, and is equipped with six spikes [9]. - Each detail of the shoe reflects Kipyegon's story, with personalized engravings and designs symbolizing her achievements [9]. Group 3: Innovative Innerwear - The Nike FlyWeb innerwear utilizes revolutionary 3D-printed TPU material, redefining high-performance apparel with its lightweight, breathable, and moisture-managing properties [12]. - This innerwear integrates seamlessly with Kipyegon's racing gear, ensuring unrestricted movement and comfort during competition [12]. - The development of FlyWeb innerwear represents a significant innovation in sports technology, combining Nike's design capabilities with advanced 3D printing techniques [12].