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“北方市场更懂北方” 永定城打造全国服鞋采批中心
Zhong Guo Xin Wen Wang· 2025-08-19 07:00
Core Insights - The event "Yongding City 818·China Northern Autumn Footwear and Apparel Procurement Festival and Yongding PRO Brand New District Launch Ceremony" aims to transform the northern footwear and apparel industry from a "scatter batch" model to a "brand" model, enhancing Yongding City's role as a procurement center in northern China [1][2] Group 1: Industry Trends - The overall growth rate of clothing consumption is slowing, but there are structural opportunities for innovation in product categories and operations, as highlighted by the Deputy Secretary-General of the China Apparel Association, You Wuyang [1] - Major brands like Bosideng, Anta, and Yifuli are transitioning from traditional wholesale models to direct retail, indicating a trend towards innovation in operational systems within the apparel industry [1] Group 2: Regional Advantages - Yongding City leverages its proximity to Beijing Daxing International Airport and Xiong'an New Area, enhancing regional collaboration and activating the supply chain's efficiency, which helps in resource integration within the northern apparel industry [2] - The event serves as a platform for over 4,000 source merchants, providing a flexible and comprehensive inventory that meets the needs of small and medium-sized retailers in the northern market [2] Group 3: Consumer Preferences - There is a growing consumer preference for traditional Chinese culture, with "Guochao" apparel gaining popularity, alongside an increasing demand for green and low-carbon products [2] - The event reflects a shift in consumer behavior, showcasing a strong interest in traditional attire such as qipaos, indicating a trend towards cultural appreciation in fashion [2]