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“北方市场更懂北方” 永定城打造全国服鞋采批中心
Zhong Guo Xin Wen Wang· 2025-08-19 07:00
中新网固安8月19日电 (记者王东宇)8月18日,"永定城818·中国北方秋季服鞋采批节暨永定PRO品牌新 区启幕盛典"在河北固安举行。 永定城此次活动创新性地采用"超级交易场+超级品牌场"的双引擎模式,致力于打造北方服鞋产业的年 度盛会,不仅为产业链上下游的商户搭建起一座采批桥梁,更通过品牌新区的系统性赋能,推动北方服 鞋产业从"散批"向"品牌"跨越。活动强化了永定城作为中国北方服鞋采批中心的辐射力,"北方市场更 懂北方"的影响力。 面对如何破局行业困境的问题,中国服装协会副秘书长游五洋认为,一是要靠产品创新。虽然整体服装 消费增速变缓,但市场还有结构性机会,企业通过品类创新、产品创新而取得突破的案例有不少。二是 要靠运营体系的创新,连锁大品牌这几年都在从传统的代理,批发模式转移转型为直接零售。以波司 登、安踏、伊芙丽为代表的还在持续增长,这也是服装连锁经营的大势所趋。 游五洋认为,中国的服装市场与欧美、日本与其他发展中国家相比,产业配套更加齐全。放眼全球,中 国具有全球最完善的服装产业链。这也体现在本次采批节中。他表示,本次活动像是一个基础设施,北 方的中小型零售商去南方拿货会产生昂贵的差旅成本,本次活动 ...
中国消费向新而行·关注夏日消费|“新中式”穿搭成潮流
Sou Hu Cai Jing· 2025-08-02 08:52
Group 1: Market Trends in "New Chinese" Clothing - The popularity of "New Chinese" clothing has surged, with various regions leveraging their unique characteristics to expand market opportunities [1][5] - In Shenyang, the Qipao store has seen daily foot traffic of 2,000 to 3,000 people and cumulative sales exceeding 1 million yuan since its opening during the May Day holiday [4] - The consumer base for Qipao is becoming younger, with a growing demand for personalized styles and everyday wear, leading to an average annual growth of nearly 30% in custom Qipao orders [4][5] Group 2: Innovations in Fabric Production - In Suzhou, the "New Chinese" clothing market is thriving, with monthly sales exceeding 1 million yuan at some stores [7][8] - Fabric manufacturers are innovating to create materials that are both aesthetically pleasing and cost-effective, such as the "Han Palace Autumn Moon" fabric, which has become a market hit [8] - New materials like acetate, rayon, and copper ammonia are being developed to offer features like anti-static, pilling resistance, and breathability, making them more affordable than silk [8] Group 3: Design and Cultural Integration - In Chengdu, designers are revitalizing traditional patterns by incorporating modern aesthetics, ensuring that traditional designs resonate with contemporary consumers [9][10] - The "New Chinese" clothing industry in Chengdu is projected to reach a market size of 8 billion yuan in 2024, with expectations to grow to 10 billion yuan by 2025 [11] - Designers emphasize the importance of innovation in traditional patterns to maintain relevance in modern fashion, blending cultural heritage with contemporary design [10][11]
场景更多样、面料更舒适、设计更精美 “新中式”穿搭成潮流(中国消费向新而行·关注夏日消费)
Ren Min Ri Bao· 2025-08-01 21:49
Group 1: Market Trends and Consumer Behavior - The demand for "new Chinese-style" clothing has surged, with various regions leveraging their unique characteristics to expand market opportunities [1][3] - In Shenyang, the consumer base for qipao (traditional Chinese dress) is becoming younger, with a growing preference for personalized styles and everyday wear [3][4] - The qipao store in Shenyang reported a daily foot traffic of 2,000 to 3,000 people and a cumulative sales figure exceeding 1 million yuan since its opening during the May Day holiday [2] Group 2: Innovations in Production and Design - In Suzhou, the production of "new Chinese-style" clothing is supported by continuous innovation in fabric technology, with monthly sales reaching over 1 million yuan at some outlets [4][5] - Companies like Wujiang Dingsheng Silk Co. are developing popular fabrics, such as the "Han Palace Autumn Moon" fabric, which has quickly become a market hit [5][6] - Chengdu's design approach incorporates traditional patterns with modern aesthetics, leading to a vibrant market for "new Chinese-style" clothing, with the industry expected to exceed 8 billion yuan in market size by 2024 [9] Group 3: Cultural Integration and Events - The integration of cultural elements into the fashion industry is evident, with events like the Shenyang Qipao Culture Festival promoting the transition from niche markets to broader consumer appeal [3][4] - Chengdu's "new Chinese-style" clothing industry is thriving under the dual influence of intangible cultural heritage and national trends, showcasing the potential for cultural tourism [9][10]
在“酱园弄”邂逅裁缝、面馆店主和老街主理人,揭秘他们的生意经
第一财经· 2025-06-22 09:48
Core Viewpoint - The article discusses the economic opportunities arising from the film "Jiangyuanlong: Suspense" and its impact on the local culture and tourism industry in Shanghai, particularly in the Zhapu Road Film and Television Street, where the film was shot [1]. Group 1: Film and Cultural Impact - The film "Jiangyuanlong: Suspense" has generated significant social attention and tourism interest, especially after its official release on June 21 [1]. - The filming location, Zhapu Road Film and Television Street, has become a tourist attraction, with many visitors coming to experience the historical ambiance of the area [1]. - The film's production has led to the establishment of related businesses, such as traditional craft shops, aiming to merge traditional culture with micro-films to create a new cultural tourism industry chain [1]. Group 2: Business Development - A tailor shop owned by a traditional craftsman, Lv Fang, has adapted its business model to include costume rentals for film-related events, promoting traditional Chinese clothing like long gowns and qipaos [3][5]. - Lv Fang has transitioned from a focus on custom suits to promoting traditional attire, having created over 1,000 pieces of traditional clothing and establishing a rental service for events [5][7]. - The shop has also engaged in the "ticket root economy," offering discounts to customers who present tickets from the film festival, thus increasing foot traffic and customer interaction [8]. Group 3: Restaurant Business - A restaurant named "Chunfangyuan" has been opened by Yu Jian, who was involved in the film's production, leveraging his experience in the restaurant industry and the film's popularity to attract customers [10][12]. - The restaurant has seen a daily customer flow of approximately 300, with plans to enhance evening business by promoting night market activities [13]. Group 4: Future Development Plans - The main operator of Zhapu Road Film and Television Street, Shen Bin, aims to develop the area into a cultural and tourism hub by integrating various business types, including restaurants, retail, and film-related services [16][18]. - Shen Bin has plans to enhance the cinema experience by hosting events and performances, thus creating a multifunctional space that combines film and cultural activities [19].
他们的故事|在“酱园弄”邂逅裁缝、面馆店主和老街主理人,揭秘他们的生意经
Di Yi Cai Jing· 2025-06-22 06:44
Core Viewpoint - The release of the film "Jiangyuan Alley: The Suspense Case" has significantly increased tourist traffic to Shanghai's Zhapu Road Film and Television Street, inspiring local tailors and shop owners to integrate film elements with traditional industries, exploring new opportunities for cultural tourism integration [1][4][11]. Group 1: Film Impact on Local Economy - The film's official release on June 21 has attracted numerous visitors to Zhapu Road, a street that showcases the historical aesthetics of 80 years ago [4]. - Local artisans, including tailors, are leveraging the film's popularity to extend related industries, with some traditional craftsmen opening shops to combine traditional culture with micro-films [4][10]. - The film's production has led to the preservation of props and settings in Zhapu Road, which has become a hub for film-related tourism and activities [10][20]. Group 2: Tailoring Business Transformation - Tailor Lü Fang, a red-collared tailor, has shifted his business focus from custom suits to promoting traditional Chinese clothing, creating over 1,000 pieces of long gowns and qipaos [6][7]. - Lü Fang's shop now offers costume rentals for film-related events, enhancing his business model by catering to both individual and corporate clients [8][10]. - The integration of film elements into his business has led to the idea of creating immersive micro-films for customers, further expanding his service offerings [10][11]. Group 3: Restaurant Business Development - Restaurant owner Yu Jian, who participated in the film's production, opened a noodle shop that incorporates film memorabilia and offers discounts to movie ticket holders [14][16]. - The restaurant experiences a daily foot traffic of approximately 300 customers, with plans to enhance evening business by developing a night market [16]. - Yu Jian's venture reflects the broader trend of integrating film culture into local dining experiences, capitalizing on the film's popularity [16][20]. Group 4: Film and Cultural Tourism Integration - Shen Bin, the producer of "Jiangyuan Alley: The Suspense Case," is focused on developing Zhapu Road Film and Television Street as a cultural tourism destination, incorporating various business models such as restaurants, tailoring shops, and prop rentals [18][20]. - The street has seen a surge in visitors due to promotional activities linked to the film, including discounts for ticket holders and themed events [20][23]. - Future plans include expanding the cinema's role to host cultural events and performances, further blending film with tourism and local culture [23].
高考生免费游莲花山 百元登广州塔
Guang Zhou Ri Bao· 2025-06-11 20:43
Group 1: Graduation Travel Trends - The graduation travel market is characterized by "short-distance high frequency, combining short and long trips" with a peak expected from June 10 to before summer vacation [1] - Post-2005 students, who are more independent in travel decisions, prefer unique and flexible travel experiences, balancing cost-effectiveness with emotional value [1] - Nearly 55% of graduation travel users prefer to travel in groups of 2-3 people, with popular destinations including Chengdu, Kunming, and Chongqing [2][3] Group 2: High Exam Economy - The "high exam economy" continues to thrive, with practical items like watches and qipaos gaining popularity among consumers [4][7] - A silent watch designed for exam scenarios saw over 100 pre-orders on its first day, indicating strong demand for practical and innovative products [5] - High-end qipaos experienced a significant sales increase, with some stores reporting growth rates of up to 623% [7] Group 3: Student Discounts and Promotions - Various local attractions are offering student-exclusive discounts, such as Guangzhou Tower providing tickets at a reduced price for students [8] - Free entry to parks and attractions is available for 2025 high school graduates, encouraging post-exam leisure activities [9][10] - The promotion period for these offers spans from June 10 to August 9, targeting recent graduates with special deals [11][12]
“实用装备+文化祝福”,“高考消费”拉动相关品类商品热销
Guang Zhou Ri Bao· 2025-06-08 04:51
Group 1 - The "Gaokao economy" is gaining momentum as millions of students prepare for the upcoming exams, with practical equipment designed for exam scenarios becoming a new consumer hotspot [1][2] - Guangbai Co. is leveraging consumer trends by launching a silent watch specifically designed for exam environments under its century-old watch brand, Li Zhan Ji, while also promoting cultural blessing consumption [1][2] - The silent watch series combines traditional craftsmanship with modern needs, receiving a positive response from young consumers, with over 100 pre-orders on the first day of online sales [2][3] Group 2 - Sales of high-end qipaos have surged significantly, with some stores reporting increases of up to 623% year-on-year, driven by parents and teachers purchasing them as encouragement for students [3] - Creative cultural products related to the Gaokao, such as sunflower decorations and "top scholar" hats, are also popular among consumers, reflecting a trend towards meaningful gifts for students [3]
社区手艺人的服务手记(体验·民生一线观察)
Ren Min Ri Bao· 2025-05-22 22:02
Core Viewpoint - The article highlights the essential services provided by community artisans, showcasing their skills and dedication to improving residents' daily lives through various repair and tailoring services [2][3][5]. Group 1: Community Repair Services - Jiang Shenglong, a community repair worker in Changchun, has been in the profession for 37 years, providing essential electrical and plumbing services to residents [3][4]. - He has developed a quick response mechanism, allowing repair workers to arrive at the scene within 5 minutes and resolve common issues within 30 minutes [4]. - Jiang has also introduced online consultation services, enabling residents to diagnose problems through video calls [3]. Group 2: Tailoring Services - Ma Yingying, a tailor in Shanghai, operates a community sewing shop where she offers personalized services, including the creation of traditional qipaos [5][6]. - Ma's shop has gained popularity for its unique offerings, such as transforming old quilts into qipaos, which has resonated with local residents [6][7]. - The demand for her services has increased, with customers even sending materials from other locations for her to work on [6]. Group 3: Electric Vehicle Repair Services - Liu Zhonghua, an electric vehicle repairman in Nanchang, has adapted his business from bicycle repairs to focus on electric vehicles, demonstrating resilience and a willingness to learn [8][9]. - His commitment to customer service and fair pricing has earned him a loyal customer base, with many residents preferring to seek his services despite the distance [9][10]. - Liu continues to work actively in the community, valuing the relationships he has built with his customers over the years [10].
“八个一”激发消费新动能
Su Zhou Ri Bao· 2025-05-21 22:37
Core Viewpoint - The article discusses the collaborative efforts of Suzhou's market regulatory authorities and the Gusu District government to enhance the consumer environment in key tourist areas, aiming to boost consumer confidence and satisfaction through various initiatives [1][4]. Group 1: Consumer Environment Enhancement - The initiative focuses on four major tourist consumption areas: Tianquan, Shantang, Pingjiang, and Guanqian streets, which collectively host over 1,600 businesses across various sectors [2][3]. - The "Eight Ones" initiative includes measures such as a comprehensive service work station, administrative guidance, and consumer trust displays to improve the shopping experience [4][5]. Group 2: Consumer Rights and Dispute Resolution - The article highlights an increase in consumer complaints related to service quality and product issues, prompting the establishment of a rapid response mechanism for dispute resolution [2][3]. - A case study illustrates the effectiveness of the complaint resolution process, where a consumer received a refund of 4,480 yuan after a successful mediation [3]. Group 3: Collaborative Governance - The initiative promotes a multi-stakeholder approach, involving businesses, community volunteers, and regulatory bodies to ensure compliance and enhance consumer protection [6][8]. - Volunteer teams have been formed to monitor business practices, contributing to a shared responsibility for maintaining a quality consumer environment [6]. Group 4: Economic Impact - The actions taken have led to significant increases in foot traffic and sales for local businesses, with some reporting revenue growth of over 100% since the initiative began [8][9]. - The program aims to expand its successful model from the four key streets to other areas in Suzhou, further enhancing the city's reputation for consumer trust and satisfaction [9].