Core Insights - The eighth China International Import Expo (CIIE) serves as a significant platform for both small and large enterprises to access the Chinese market, exemplified by the experiences of companies like doTERRA and Suzano [1][2][3] Group 1: Company Experiences - Curtis Akunfu, a Ghanaian entrepreneur, views the CIIE as a direct opportunity to enter the Chinese market, having prepared for this moment for two years [1] - doTERRA, initially a small essential oil company, has expanded its exhibition space from 9 square meters to 300 square meters over eight years, reflecting its growing confidence in the Chinese market [2] - The procurement intention amounts signed by doTERRA at the CIIE have increased significantly from 380 million yuan to 1 billion yuan over the years, showcasing its successful market penetration [2] Group 2: Market Dynamics - The CIIE acts as a crucial bridge for companies to connect with the vast Chinese market, enabling them to overcome challenges in gaining visibility and market share [3] - Suzano, a major global producer in the pulp and paper industry, started with a small exhibition space and has since established a research and innovation center in Shanghai, indicating a commitment to the Chinese market [3] - The CIIE has facilitated numerous success stories of companies transitioning from trial participants to significant investors, highlighting the event's role in fostering business growth and collaboration [3][4]

Core Points - The theme "Hong Kong Goes In" reflects both the core theme of the China International Import Expo (CIIE) and the spirit of progress, showcasing Hong Kong's aspirations for higher quality development [1] - The Hong Kong Trade Development Council (HKTDC) has been actively leading Hong Kong enterprises to participate in each CIIE, with a significant increase in the number of exhibitors and exhibition space over the years [1][7] Summary by Sections Participation and Growth - Hong Kong enterprises show high enthusiasm for participating in the CIIE, with over half of the exhibitors returning each year, and the exhibition area expanding from 800 square meters with 30 companies in the first CIIE to 1500 square meters with 52 companies in the seventh [1][7] - The Hong Kong-based Golden Cup Group exceeded expectations by serving nearly 1500 cups of Hong Kong-style milk tea daily at the expo, highlighting the effectiveness of the event in generating orders and new partnerships [2] Opportunities and Global Reach - The CIIE has opened up opportunities not only in mainland China but also globally, with clients from Canada and the United States expressing interest and forming partnerships with Hong Kong companies [5] - The Hong Kong Service Industry Pavilion, established by HKTDC, aims to showcase Hong Kong's professional service advantages and facilitate connections between overseas and mainland enterprises [5][6] Strategic Importance - The CIIE has become a key event in HKTDC's annual agenda, reflecting the growing demand from Hong Kong enterprises to participate and the council's strategic expansion [7] - The presence of the Chief Executive of Hong Kong at the expo adds motivation for local businesses, as seen in the positive feedback received from exhibitors [7]