港式奶茶

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一周新消费NO.329|轩尼诗×王嘉尔推中秋限量版;LACOSTE和王一博推出首个联名系列
新消费智库· 2025-10-05 13:03
这是新消费智库第 2 6 9 2 期文章 一周新品 1. 京东上线自营气泡黄酒 1. 京东上线自营气泡黄酒 2. 东鹏饮料上新港式奶茶 3. 亚马逊宣布推出亚马逊生鲜 4. 轩尼诗 × 王嘉尔推中秋限量版 5. 乐事上新亨氏联名番茄酱味薯片 6. LACOSTE 和王一博推出首个联名系列 7. 汾酒推婚庆版酒心巧克力礼盒 8. 天润乳业上新石榴红了酸奶 9. 蒙牛与中茶合作推红茶冰淇淋 10. 美团旗下国际外卖品牌 Keeta 上线阿联酋 11. 旺仔牛奶片焕新升级 12. 茉酸奶宣布品牌代言人丁禹兮 13. 金豆芽推新品钙铁锌水乐檬 日前,京东超市自有品牌京觅上新原味气泡黄酒,规格为 5%vol ·480ml 。据悉,其采用优质三寸糯稻,以房县特有神蓼草为粬酿造而成。 ( 云酒头条 ) 2. 东鹏饮料上新港式奶茶 新消费导读 ...... 近日东鹏饮料上新了一款港式奶茶新品,选用印度大叶种红茶和云南滇红,甄选宁夏塞上牧场奶源,主打低糖、茶香、奶浓,产品目前已上架 东鹏饮料官方旗舰店,规格售价为 71.9 元 /500ml *24 瓶。( 食安时代 ) 3. 亚马逊宣布推出亚马逊生鲜 日前,亚马逊宣布推出新的 ...
市场规模近300亿,茶餐厅如何在转型中“破局”吸引年轻人?
Sou Hu Cai Jing· 2025-09-12 17:02
作为从香港走向全国的经典餐饮形态,茶餐厅近年来正经历深度调整。在消费市场变革与行业竞争加剧的双重压力下,传统茶餐厅面临产品同质化、价值 感缺失、供应链成本高企等多重挑战,行业进入转型关键期。数据显示,2024年中国茶餐厅市场规模达285亿元,预计2025年将突破300亿元,全国门店总 数超过2.8万家,但企业存量为2.15万家,反映出市场整合加速的趋势。 从地域分布看,新一线城市以22.7%的门店占比领跑全国,三线与一线城市分别以20.6%和17.8%紧随其后。城市集中度方面,广州以7.3%的占比位居榜 首,深圳、上海分别占5.5%、3.8%,北京占1.2%。值得注意的是,广东七座城市跻身全国门店数前十,凸显粤港澳大湾区作为茶餐厅核心市场的地位。 品牌格局呈现"区域深耕为主,跨域扩张为辅"的特征,除大家乐、翠华餐厅等少数品牌实现全国布局外,多数香港本土品牌仍聚焦本地市场,而深圳克茗 冰室、广州太哼冰室等新兴品牌通过差异化策略快速崛起,门店分别突破140家和100家。 场景创新方面,品牌通过空间重构提升消费体验。文通冰室打造"复古港风+赛博朋克"主题店,设置霓虹灯墙、游戏机等打卡点,使门店客流量提升 40%;翠 ...
2025茶餐厅品类发展报告:近300亿的市场规模,年轻人真的不爱“茶餐厅”了吗?
Sou Hu Cai Jing· 2025-09-12 04:21
Group 1 - The tea restaurant industry in China is currently undergoing a transformation phase due to various challenges, including brand innovation stagnation and market competition [1][6] - The market size of tea restaurants in China is projected to reach 285 billion yuan in 2024 and is expected to exceed 300 billion yuan by 2025, with over 28,000 stores nationwide by August 2025 [2][4] Group 2 - The distribution of tea restaurant stores varies by region, with new first-tier cities having the highest number of stores at 22.7%, followed by third-tier cities at 20.6% and first-tier cities at 17.8% [4] - Guangdong dominates the top 10 cities for tea restaurant stores, with Guangzhou having the highest share at 7.3%, followed by Shenzhen at 5.5% and Shanghai at 3.8% [4] Group 3 - The tea restaurant industry faces four major pain points: severe product homogeneity, low perceived value of products and services, high supply chain costs, and challenges in attracting younger consumers [6][10][11] - Many tea restaurants struggle with product differentiation, as most offerings are similar, leading to consumer dissatisfaction [7][10] Group 4 - Brands are actively exploring transformation strategies focusing on positioning, product innovation, and store styles to enhance competitiveness and attract younger consumers [12][13] - Some brands are integrating regional and trendy elements into their offerings to create differentiated positioning [13][16] Group 5 - Tea restaurant brands are diversifying their product structures by introducing new items that cater to local tastes and preferences, moving beyond traditional offerings [17][20] - The trend of incorporating regional ingredients and flavors into classic products is gaining traction among tea restaurant brands [20][23] Group 6 - The store styles of tea restaurants are becoming more diverse, moving away from traditional designs to incorporate local characteristics and consumer preferences [30][31] - Brands are experimenting with various store models, including smaller, more efficient formats to meet the fast-paced lifestyle of consumers [31][32] Group 7 - The future of the tea restaurant industry will hinge on product innovation, value perception, supply chain development, and brand upgrades to strengthen core competitiveness [33]
一周新消费NO.322|王小卤新品老卤系列上线;全时段宠物生活品牌落地上海
新消费智库· 2025-08-17 13:07
New Product Launches - Gu Ming launched the Super Berry Cup, featuring juice from 9 types of fruits using HPP technology [3] - Three Sany launched the Zero Sugar Coconut Milk series, including banana, sweet potato, and red tea flavors, with over 8.8% coconut content [4] - Xinqing launched the Natural Sweet Dried Fruits, made from 100% fresh fruit without sulfur fumigation [4] - Nestlé's KitKat introduced mini mousse cakes in three flavors, combining mousse with KitKat wafers [6] - Mengniu's Daily Fresh Cheese launched a new pistachio cheese product, crafted with 33 steps of French cheese-making [7] Industry Events - Lotte's burger chain, Lotte Li, opened its first store in California, USA, offering five types of burgers and Korean BBQ rice bowls [10] - Zhengzhou Coca-Cola and Fantawild Resort signed a strategic cooperation agreement to enhance immersive experiences [10] - BornTooth, a pet food brand, opened its fourth store in Shanghai, focusing on fresh food for pets [12] Investment and Financing - Guoquan announced a multi-million strategic investment in "Xiong Miao Master," focusing on community cooking solutions [17] - Chongqing Beer plans to invest 600 million yuan in its subsidiary to optimize its asset structure [19] - Marumi, a leader in medical nutrition, completed over 100 million yuan in B+ round financing for product development [20] - Zhi Nuo Technology secured several million yuan in Pre-A round financing for production capacity and team expansion [20] New Trends in Food and Beverage - Feng Wei Pai launched a rich Hong Kong-style milk tea, now available on JD platform [23] - OIKOS introduced a new yogurt specifically designed for GLP-1 users, featuring a patented blend of whey protein and vitamins [25] - Wang Xiaolu released a new series of marinated products, including duck feet and chicken feet, using low-temperature marination [24] Beauty and Personal Care Developments - Louis Vuitton announced the launch of its new beauty line, La Beauté Louis Vuitton, featuring 55 lipsticks and 10 lip balms [30] - Youthforia, a clean beauty brand, announced its closure and is clearing inventory at a discount [31] - Streamlined collaboration between Shanghai Jahwa's Yuzhu brand and retail pharmacies is underway to enhance market presence [31]
北京图博会飘来香港非遗烟火气
Zhong Guo Xin Wen Wang· 2025-06-19 01:11
Core Viewpoint - The 31st Beijing International Book Fair showcases Hong Kong's intangible cultural heritage, emphasizing the vibrant local culture through various exhibits and performances [1][8]. Group 1: Cultural Exhibits - The Hong Kong pavilion features the theme "Strolling through Hong Kong: Intangible Heritage and Urban Memory," allowing visitors to experience the local culture through food and performances [1][8]. - Notable exhibits include traditional Cantonese opera headdresses crafted by artisan Zhou Yanyun, who began her journey in this art form at the age of 50 [1][3]. - The pavilion also highlights the craftsmanship of Hong Kong-style milk tea, with artisan Xie Zhongde demonstrating his skills, having won second place in a local milk tea competition [3][5]. Group 2: Artisan Contributions - Bamboo artist Lin Jiayu, a disciple of a 95-year-old master, showcases her bamboo steamer creations, emphasizing the cultural significance of dim sum in Hong Kong [5][7]. - Lin Jiayu's work has gained recognition, with her bamboo steamer inspired by the Tsim Sha Tsui Clock Tower being sold for 40,000 HKD, marking a significant milestone in her career [5][7]. Group 3: Community Engagement - The Daxing Fire Dragon Dance, recognized as a national intangible cultural heritage, is featured prominently, illustrating the community's involvement in preserving cultural traditions [8]. - Curator Zhou Wanmei emphasizes that Hong Kong's intangible heritage is integrated into daily life, from tea culture to community festivals, reflecting the city's vibrant spirit [8].