据悉，山东乘时乘势电子商务有限公司以直播形式发布"艾瑞万绵柔巾""艾瑞万医用牙齿脱敏膏"等未经 审查的医疗器械广告；以直播形式发布的"艾瑞万益生菌固体饮料"等普通食品广告，宣称"对便秘、幽 门螺旋杆菌、胃炎、溃疡有作用"等疾病预防、治疗功效。2025年12月，山东省济南高新技术产业开发 区管理委员会（市场监管部）依据《中华人民共和国广告法》有关规定，对该公司作出罚款10.5万元的 行政处罚。 北京商报讯（记者 王寅浩 宋雨盈）1月31日，国家市场监督管理总局公布违法广告典型案例，山东乘时 乘势电子商务有限公司因以直播形式发布未经审查的医疗器械广告、普通视频广告宣称有疾病预防及治 疗功效，被山东省济南高新技术产业开发区管理委员会被罚款。 ...

Core Viewpoint - The article discusses a case in Shandong Linyi where a restaurant owner faced significant penalties for allegedly violating advertising laws by posting a video of a dish made from a banned animal, leading to a broader investigation by local authorities [1][2]. Group 1: Incident Overview - On July 11, a restaurant in Linyi was reported for posting a video that allegedly used a banned animal (Chinese toad) in its dish, prompting a high-level investigation [1]. - The restaurant owner, Zhang, claimed that her video, which featured a dish labeled "toad soup," did not constitute an advertisement and that all ingredients were legally sourced [2][3]. Group 2: Regulatory Actions - The Linyi Market Supervision Administration initiated an investigation on March 17 and issued an administrative penalty notice on March 24, but later decided not to impose a fine after Zhang deleted the video [1]. - Zhang submitted a defense and hearing request within five days of receiving the penalty notice, but reported no response from the authorities, leading her to file a lawsuit [3].

Core Viewpoint - The national market regulatory authorities have intensified efforts to combat illegal advertising to prevent unfair competition and maintain an orderly advertising market, resulting in the investigation of 14,315 illegal advertising cases and fines totaling 101 million yuan by May 2025 [1] Group 1: Case Summaries - Chengdu Chenghua Hanhou Medical Beauty Hospital was fined 409,800 yuan for misleading claims about the efficacy of its medical beauty projects during live e-commerce promotions [2] - Shiyie (Zhengzhou) Network Technology Co., Ltd. was fined 200,000 yuan for false advertising regarding its medical device, claiming it could eliminate pain for three years [3] - Anhui Quankang Pharmaceutical Co., Ltd. was fined 210,000 yuan for misleading advertising about its health food products, claiming production capabilities and experience that were not accurate [4] - Hangzhou Xunyou Trading Co., Ltd. was fined 175,500 yuan for advertising a cosmetic product with misleading claims about its effectiveness in treating skin allergies [5] - Guangzhou Qihuang Medical Culture Media Co., Ltd. was fined 135,000 yuan for promoting ordinary food products with claims of treating various medical conditions [6] - Shanghai Yimo Health Management Co., Ltd. was fined 100,000 yuan for advertising ordinary food products with misleading health claims [7][8] - Qingdao Kemanqi Trading Co., Ltd. was fined 100,000 yuan for fabricating consumer testimonials regarding the effectiveness of its product in treating ailments [9] - Haikou Huaxiatong Logistics Service Co., Ltd. was fined 200,000 yuan for spreading false information about the transportation of new energy vehicles [10] - Jiangxi Tongchuang Xinxin Marketing Planning Co., Ltd. was fined 100,000 yuan for misleading advertising related to a real estate project that was not yet operational [11] - Zhongzhi Wireless (Beijing) Technology Co., Ltd. was fined 100,000 yuan for false advertising regarding mobile data plans [12]