从"奈曼人家"看东北菜融合下的饮食业发展趋向 作者︱孙树恒 当"奈曼人家"的烟火气缠绕着东北菜的醇厚滋味，饮食业的发展脉络便在地域文化与市场需求的碰撞中逐渐清晰。这家扎根呼和浩特的饭店，不仅是老乡聚 会的情感驿站，更成为观察东北菜融合路径、预判行业趋势的鲜活样本。今天我跟奈曼人家老板李建华、饮食业资深人士青格乐图、企业界毕力格、张树明 等坐在一起，探讨在经济困境，不在盲目追逐潮流，而在以"地域基因"为根，以"食客需求"为壤，在融合中守住特色，在创新中做大做强。 一、东北菜融合：从"口味移植"到"在地共生" "奈曼人家"的菜单上，东北菜从未是简单的"复制粘贴"，而是与内蒙古本地饮食文化的深度对话，这种融合模式正成为地域菜破圈的核心路径。 东北菜的"豪放基因"与内蒙古的"游牧风味"本就存在天然契合点：东北铁锅炖的热烈，能容纳内蒙古手把肉的鲜嫩，于是有了铁锅炖大鹅与奈曼炖羊肉招牌 菜，既保留了原汁原味，又有铁锅炖的烟火气，成了老乡聚餐、外地客尝鲜的必点选项。针对呼和浩特干燥气候，解决了东北菜偏油腻的痛点，让本地食客 更易接受。 这种融合绝非"元素堆砌"，而是"在地化改造"：考虑到呼和浩特食客对"鲜"的偏好，"奈曼人 ...

Core Viewpoint - The article discusses a case in Shandong Linyi where a restaurant owner faced significant penalties for allegedly violating advertising laws by posting a video of a dish made from a banned animal, leading to a broader investigation by local authorities [1][2]. Group 1: Incident Overview - On July 11, a restaurant in Linyi was reported for posting a video that allegedly used a banned animal (Chinese toad) in its dish, prompting a high-level investigation [1]. - The restaurant owner, Zhang, claimed that her video, which featured a dish labeled "toad soup," did not constitute an advertisement and that all ingredients were legally sourced [2][3]. Group 2: Regulatory Actions - The Linyi Market Supervision Administration initiated an investigation on March 17 and issued an administrative penalty notice on March 24, but later decided not to impose a fine after Zhang deleted the video [1]. - Zhang submitted a defense and hearing request within five days of receiving the penalty notice, but reported no response from the authorities, leading her to file a lawsuit [3].