Core Viewpoint - The National Financial Regulatory Administration has issued the "Measures for the Appropriateness Management of Financial Institution Products," which aims to enhance the management of insurance product sales and protect consumer interests, effective from February 1, 2026 [1][2]. Group 1: Regulatory Framework - The new measures require financial institutions to classify and grade insurance products based on various factors, including product type and benefits, to ensure appropriate sales practices [2][3]. - Financial institutions must strengthen the management of sales personnel, behaviors, and channels, establishing a tiered management system for insurance sales qualifications [2][3]. Group 2: Consumer Protection - The measures mandate that if a financial institution determines that an insurance product is not suitable for a policyholder, it must recommend the termination of the insurance application [2][3]. - For investment-type insurance products, specific conditions must be met before underwriting, such as premium limits relative to the policyholder's income [3]. Group 3: Industry Impact - The measures are expected to significantly reduce sales misguidance and enhance the protection of consumer rights, contributing to the long-term healthy development of the insurance industry [1][4]. - The introduction of these regulations aligns with previous initiatives aimed at establishing a matching system among products, sales personnel, and customers to minimize sales misguidance [4][5].