本报记者 杨笑寒 《办法》规定金融机构发行或者销售、交易的收益具有不确定性且可能导致本金损失的投资型产品，以 及保险产品，其适当性管理适用《办法》。 针对保险产品，《办法》进一步规定，金融机构销售保险产品的，应当综合考虑保险产品类型、产品保 障责任、保单利益是否确定等因素，对保险产品进行分类分级。金融机构销售保险产品的，应当加强对 销售人员、销售行为、销售渠道的管理，建立保险销售资质分级管理体系，以销售人员的保险知识、合 规记录、销售履历等为主要标准，对其进行分级，并与保险产品分级管理制度相衔接，区分销售资质实 行差别授权，明确不同资质可以销售的保险产品类别。 《办法》提出，保险合同订立前，金融机构判断投保人与保险产品不具备适当性的，应当建议投保人终 止投保。投保人不接受终止投保建议，仍然要求订立保险合同的，金融机构应当充分说明有关风险，并 书面确认是投保人基于充分了解产品信息后的自主选择。 同时，对于具有不确定投资收益的保险产品，《办法》明确，金融机构销售分红型、万能型、投资连结 型、变额型等保单利益不确定的人身保险产品，当存在以下四种情况之一的，应当在取得投保人签名确 认的投保声明后方可承保：一是趸交保费 ...

Core Viewpoint - The National Financial Regulatory Administration has issued the "Measures for the Appropriateness Management of Financial Institution Products," which aims to enhance the management of insurance product sales and protect consumer interests, effective from February 1, 2026 [1][2]. Group 1: Regulatory Framework - The new measures require financial institutions to classify and grade insurance products based on various factors, including product type and benefits, to ensure appropriate sales practices [2][3]. - Financial institutions must strengthen the management of sales personnel, behaviors, and channels, establishing a tiered management system for insurance sales qualifications [2][3]. Group 2: Consumer Protection - The measures mandate that if a financial institution determines that an insurance product is not suitable for a policyholder, it must recommend the termination of the insurance application [2][3]. - For investment-type insurance products, specific conditions must be met before underwriting, such as premium limits relative to the policyholder's income [3]. Group 3: Industry Impact - The measures are expected to significantly reduce sales misguidance and enhance the protection of consumer rights, contributing to the long-term healthy development of the insurance industry [1][4]. - The introduction of these regulations aligns with previous initiatives aimed at establishing a matching system among products, sales personnel, and customers to minimize sales misguidance [4][5].