央视网消息：近日，多部门联合出台《关于增强消费品供需适配性进一步促进消费的实施方案》， 明确提出："优化适老化产品供给"，进一步延续并深化了"十四五"以来我国对特殊困难老年人家庭适老 化改造的支持导向。 ...

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has released a plan to enhance the supply-demand adaptability of consumer goods, with a focus on optimizing the supply of elderly products [1] - The elderly products market in China has grown from 2.6 trillion yuan in 2014 to an estimated 5.4 trillion yuan by 2024, reflecting a compound annual growth rate of 7.3% [1] - Despite market growth, there is a significant mismatch between supply and demand, with many products being outdated and lacking in quality, while high-performance products remain unaffordable for many [1] Group 1 - The elderly population's diverse needs require companies to understand the specific demands of different segments, such as active seniors, those with chronic illnesses, and those with disabilities [2] - Companies are encouraged to conduct thorough research to identify the pain points and evolving needs of elderly consumers, moving away from traditional thinking [2] - Current products often fail to meet the higher-level needs of elderly individuals, such as healthcare, leisure, and self-improvement, indicating a gap in the market [2] Group 2 - Many existing products simplify "elderly-friendly" features to just larger fonts and brighter colors, neglecting the actual user experience and aesthetic preferences of seniors [2] - There is a call for more involvement of elderly users in the product development process to ensure that offerings are genuinely aligned with their habits and tastes [2]

人民财讯11月26日电，工业和信息化部等六部门印发《关于增强消费品供需适配性进一步促进消费的实 施方案》，其中提出，优化适老化产品供给。加强适老化产品研发设计，重点开发应用养老服务机器 人、多功能护理床、健康监测设备等急需产品。面向老年人品质生活需要，推出兼具舒适性、功能性和 时尚性的老年鞋服产品，适合老年人咀嚼吞咽和营养吸收的食品，功能型日化产品等。开展优质老年用 品惠老助企行动，推进居家适老化改造，发布适老化产品和服务推广目录，鼓励电商平台、商超等设立 银发消费版面或专区。 ...