Investment Rating - The report maintains a "Buy" rating for the company with a target price not specified [5] Core Views - The company is undergoing significant internal transformation due to pressures from the real estate adjustment cycle and differentiated consumer demand, with a focus on governance, management, and organizational improvements [1] - In Q1 2025, the company's revenue decline has narrowed, indicating a trend of marginal improvement [1] - The company has initiated a "reverse battle" action starting May 2024 to address internal shortcomings [1] Financial Performance Summary - For Q1 2025, the company reported revenue of 818 million yuan, a year-on-year decrease of 0.30%, and a net profit attributable to the parent company of 42 million yuan, down 10.90% [1] - In 2024, the company’s total revenue was 5.258 billion yuan, a decline of 14.04%, with a net profit of 385 million yuan, down 35.23% [1] - The gross margin for 2024 was 36.27%, a decrease of 0.80 percentage points, while the net profit margin was 7.33%, down 2.40 percentage points [1] Product Segment Summary - In 2024, the overall cabinet revenue was 2.394 billion yuan, down 15.62%, with a gross margin of 40.24% [2] - The custom wardrobe segment saw revenue of 2.121 billion yuan in 2024, a decrease of 15.35%, but in Q1 2025, revenue increased by 9.72% to 421 million yuan [2] - The door segment experienced a revenue increase of 42.34% in Q1 2025, reaching 64 million yuan [2] Channel Performance Summary - Direct store revenue in 2024 was 466 million yuan, a slight decrease of 0.80%, but saw a significant increase of 205.81% in Q1 2025 [3] - The company is actively optimizing its channel structure, with a focus on expanding its new retail model [3] - The overseas business reported a revenue increase of 37.25% in 2024, reaching 205 million yuan, and continued to grow in Q1 2025 [4] Adjusted Profit Forecast - The company’s projected net profits for 2025, 2026, and 2027 are 410 million yuan, 450 million yuan, and 500 million yuan respectively, reflecting a downward adjustment from previous estimates [5]