Workflow
选品质量
icon
Search documents
山姆上架好丽友派登上热搜,配料表成分问题引发争议
Nan Fang Du Shi Bao· 2025-07-15 11:24
今日,#山姆下架多款口碑商品上新好丽友#相关话题冲上微博热搜,有网友在社交平台吐槽称,"周末 去山姆几乎都没什么想买的了,上架好丽友是怕我家门口的美宜佳买不到么。""我去山姆不是为了买卫 龙、好丽友的。"多数讨论聚焦于好丽友派其他超市也能买到,认为山姆选品质量下滑。不过,也有网 友表示自己为了吃低糖好丽友特意办了山姆会员卡。 据山姆APP产品页介绍,其上新的好丽友派定价在49.9元48枚,均价1.04元一枚。作为对比,好丽友官 方天猫官方旗舰店的巧克力派均价在1.21元至1.37元一枚之间,相比来看,山姆的巧克力派价格更低。 同时,与好丽友食品有限公司自售的在2025年6月1日前生产的好丽友派巧克力味产品相比,其可可成分 添加量增加30%到大于等于3.7%,并且糖含量降低80%,含糖量为4.7克,而在好丽友自售产品配料表中 白砂糖位列第一。 7月15日,南都记者注意到,与山姆上新低糖好丽友派相关的多个话题冲上微博热搜。据悉,山姆由于 选品问题引发网友吐槽,不少网友表示好丽友派普通超市也能买到,没必要开会员在山姆买,另有部分 消费者表示,虽宣称"低糖"但还是很甜,认为山姆选品质量下降。同时,也表达了对于山姆下架 ...
下架口碑商品上新好丽友派惹恼会员,山姆曾于年初变更负责人
Qi Lu Wan Bao· 2025-07-15 03:36
Core Viewpoint - Recent concerns have arisen regarding the product selection at Sam's Club, with many customers expressing dissatisfaction over the removal of popular items and the introduction of new products that do not meet their expectations [1][4][5]. Product Selection Issues - Customers have criticized the removal of high-repurchase-rate items such as sun cakes, rice puddings, and low-sugar egg yolk pastries, while expressing disappointment with newly introduced products like low-sugar Holiland cakes and Lulumei [1][4]. - The customer service response indicated that product removal information is based on the Sam's Club app, and they will strive to improve product quality in the future [4]. Brand Perception and Membership Value - Members feel that the introduction of mainstream brands like Holiland, Xu Fu Ji, and Weilong is diluting the unique value proposition of Sam's Club, which was originally perceived as a premium shopping experience [5][8]. - A member expressed that if Sam's Club's product selection becomes similar to that of regular supermarkets, the justification for paying the annual membership fee diminishes [5][8]. Customer Feedback and Concerns - There has been significant feedback from members on social media regarding the perceived decline in product quality, with some even writing to the headquarters to express their concerns [5][8]. - The core competitiveness of Sam's Club in China is believed to lie in its food safety standards and product differentiation, which are at risk if the store continues to homogenize with ordinary supermarkets [8].