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下架口碑商品上新好丽友派惹恼会员,山姆曾于年初变更负责人
Qi Lu Wan Bao· 2025-07-15 03:36
Core Viewpoint - Recent concerns have arisen regarding the product selection at Sam's Club, with many customers expressing dissatisfaction over the removal of popular items and the introduction of new products that do not meet their expectations [1][4][5]. Product Selection Issues - Customers have criticized the removal of high-repurchase-rate items such as sun cakes, rice puddings, and low-sugar egg yolk pastries, while expressing disappointment with newly introduced products like low-sugar Holiland cakes and Lulumei [1][4]. - The customer service response indicated that product removal information is based on the Sam's Club app, and they will strive to improve product quality in the future [4]. Brand Perception and Membership Value - Members feel that the introduction of mainstream brands like Holiland, Xu Fu Ji, and Weilong is diluting the unique value proposition of Sam's Club, which was originally perceived as a premium shopping experience [5][8]. - A member expressed that if Sam's Club's product selection becomes similar to that of regular supermarkets, the justification for paying the annual membership fee diminishes [5][8]. Customer Feedback and Concerns - There has been significant feedback from members on social media regarding the perceived decline in product quality, with some even writing to the headquarters to express their concerns [5][8]. - The core competitiveness of Sam's Club in China is believed to lie in its food safety standards and product differentiation, which are at risk if the store continues to homogenize with ordinary supermarkets [8].