Core Viewpoint - The trust crisis at Sam's Club arises from the introduction of common brands, leading to member dissatisfaction and a decline in perceived value of the membership [1][3][10] Group 1: Membership and Brand Perception - Sam's Club has positioned itself as a symbol of middle-class identity in China, with over 5 million effective members and annual membership revenue exceeding 1.3 billion yuan [2] - The introduction of common brands like Holley Friend and Xu Fu Ji has sparked outrage among members, who feel deceived by the perceived downgrade in product quality [1][3][4] Group 2: Product Quality and Consumer Trust - The launch of the "low-sugar special edition" Holley Friend cake, which was criticized for its taste, has further damaged the brand's image and member trust [3][5] - Reports of food safety issues, such as suspected worm eggs in pork and live insects in milk, have raised concerns about product quality and safety [7][9] Group 3: Management and Strategic Changes - A shift in management has led to a significant reduction in the proportion of imported goods from 42% to 28%, raising concerns about quality in favor of cost-cutting [6][10] - The cancellation of member benefits, such as the right to purchase premium products and changes in cashback rules, has contributed to a sense of diminished value among members [8][9] Group 4: Social Media and Public Response - The hashtag Sam's Selection Downgrade has garnered over 10 million views on social media, indicating widespread discontent among members [1] - Sam's Club's response to the backlash has been criticized for lacking empathy, further alienating its customer base [9][10]

今日，#山姆下架多款口碑商品上新好丽友#相关话题冲上微博热搜，有网友在社交平台吐槽称，"周末 去山姆几乎都没什么想买的了，上架好丽友是怕我家门口的美宜佳买不到么。""我去山姆不是为了买卫 龙、好丽友的。"多数讨论聚焦于好丽友派其他超市也能买到，认为山姆选品质量下滑。不过，也有网 友表示自己为了吃低糖好丽友特意办了山姆会员卡。 据山姆APP产品页介绍，其上新的好丽友派定价在49.9元48枚，均价1.04元一枚。作为对比，好丽友官 方天猫官方旗舰店的巧克力派均价在1.21元至1.37元一枚之间，相比来看，山姆的巧克力派价格更低。 同时，与好丽友食品有限公司自售的在2025年6月1日前生产的好丽友派巧克力味产品相比，其可可成分 添加量增加30%到大于等于3.7%，并且糖含量降低80%，含糖量为4.7克，而在好丽友自售产品配料表中 白砂糖位列第一。 7月15日，南都记者注意到，与山姆上新低糖好丽友派相关的多个话题冲上微博热搜。据悉，山姆由于 选品问题引发网友吐槽，不少网友表示好丽友派普通超市也能买到，没必要开会员在山姆买，另有部分 消费者表示，虽宣称"低糖"但还是很甜，认为山姆选品质量下降。同时，也表达了对于山姆下架 ...