Group 1 - The "cool economy" has emerged as a significant driver of summer consumption, transforming the way consumers engage with various industries such as transportation, accommodation, dining, and retail [1][2] - The search volume for "cooling" related keywords increased by over 300% since July, indicating a strong consumer interest in summer vacation destinations known for their cooler climates [1] - Cities like Guiyang, Liupanshui, and Weining have successfully leveraged their unique climate resources to attract tourists, leading to a surge in bookings and occupancy rates [2] Group 2 - The integration of climate resources with cultural and tourism initiatives has created new economic opportunities, exemplified by Weining's high occupancy rates and significant sales growth in local products [2] - The summer economy is viewed as a "golden period" for consumption, with the potential for growth in the cooling consumption sector, driven by the demand for health, leisure, and quality living [2] - The shift from summer cooling to a year-round "cool economy" reflects an evolution in consumer behavior and industry innovation, emphasizing the need for improved industry chains and enhanced consumer experiences [3]

Group 1 - The "Wanshang Jiaxiu Electronic Music Craft Beer Carnival" held in Guiyang aims to create a summer event combining craft beer tasting and electronic music for citizens and tourists [1] - The event features 20 craft beer and specialty food booths, attracting numerous consumers to taste and purchase local craft beers from brands like Dasheng Craft Beer and Chui Zi Craft Beer [3][5] - The immersive music experience at the electronic music performance area enhances the atmosphere, with strong electronic music rhythms and visual effects drawing crowds to enjoy both the craft beer and the music [3] Group 2 - Local craft beer enthusiasts express satisfaction with the quality of local craft beers, highlighting unique flavors such as those infused with Zunyi black tea [5] - The event serves as a platform for brands to showcase their products, with a focus on integrating local ingredients like wood ginger and prickly pear into craft beer flavors [7] - The event is part of the South Ming District's initiative to promote the high-quality development of the craft beer industry, leveraging the summer season to innovate consumer experiences and enhance brand building [9]