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有人“香到爆”,有人“伤到哭” 低价酒店代订背后:是馅饼还是陷阱?
Mei Ri Jing Ji Xin Wen· 2025-09-10 13:57
原价1999元的酒店代订只要450元;2999元的酒店899元就能拿下;五折起订,全国七折……随着2025年 国庆长假临近,酒店预订进入高峰,一些社交平台、二手交易平台和电商平台上涌现的大量"超低价代 订"服务再次吸引大批游客。 第二类,源于高级会员利用积分、免房券、会员折扣等方式代为预订,赚取差价。这类订单价格通常未 低到"离谱",但违反会员协议,酒店查实有权作废订单。 《每日经济新闻》记者调查发现,除了常见的信用卡盗刷、会员积分转让等个人行为外,国内酒店代订 已悄然形成一条隐蔽且成熟的灰色产业链。 林伟在酒店行业积累了超过20年的丰富经验。在接受记者采访时,他详细讲述了市面上低价代订酒店的 来源,以及从酒店端到消费端整个产业链的运作模式。也有酒店集团回应记者称,酒店代订客单价低在 一定程度上损害了公司利益,但"马甲"太多,实在难以根除。 代订"打折":趋之若鹜的低价诱惑 "这里房间很难订,又是临时的,要么满房,要么价格特别高。我就坐在酒店大堂,一边跟商家沟通, 一边找酒店。商家还把我拉黑了,又找平台,平台也不解决问题。"从2020年开始,在二手交易平台用 过多次酒店代订的周香,2025年暑假第一次栽了跟头 ...
有人“香到爆”,有人“伤到哭”,揭开低价酒店代订幕后
3 6 Ke· 2025-09-10 09:22
原价1999元的酒店代订只要450元;2999元的酒店899元就能拿下;五折起订,全国七折⋯⋯ 随着国庆长假临近,酒店预订进入高峰,一些社交平台、二手交易平台和电商平台上涌现的大量"超低价代订"服务再次吸引了大批游客。这些订单背后, 既有人顺利入住、实现"省钱自由",也有人遭遇订单临时取消、到店无房、退款无门,假期和心情一同"泡汤"。 《每日经济新闻》记者(以下简称"每经记者")调查发现,除了常见的信用卡盗刷、会员积分转让等个人行为外,国内酒店代订已悄然形成一条隐蔽且成 熟的灰色产业链。该产业链从上游的房源获取,到中游的多级分销,再到下游的社交平台、二手交易平台及电商平台的销售,背后涉及酒店集团、协议公 司、中间商、个人代理等多重角色,各个环节紧密相连,利益关系错综复杂。 林伟在酒店行业积累了超过20年的丰富经验。在接受每经记者采访时,他详细讲述了市面上低价代订酒店的来源,以及从酒店端到消费端整个产业链的运 作模式。也有酒店集团回应每经记者称,酒店代订客单价低在一定程度上损害了公司利益,但"马甲"太多,实在难以根除。 图源 | 每日经济新闻资料图 代订房价"打骨折":难以抗拒的低价诱惑 "这里房间很难订,又是 ...
高端酒店集体封杀闲鱼「代订」!5%折扣值吗?
Bei Jing Shang Bao· 2025-08-21 05:04
Core Viewpoint - High-end hotels are collectively rejecting low-price booking services from platforms like Xianyu, citing risks to their pricing systems and consumer safety [1][4][7]. Group 1: Hotel Responses - Multiple high-end hotels have issued consumer warnings stating they do not collaborate with platforms like Xianyu and recommend booking through official channels [1][4]. - Hotels are facing increasing consumer complaints regarding unauthorized booking services, prompting them to take a stand against these platforms [4][7]. - Major hotels, including the Sanya Edition and Hangzhou Hyatt, have confirmed they only partner with recognized OTA platforms and not with Xianyu [7][9]. Group 2: Pricing Discrepancies - A price comparison revealed that bookings through Xianyu were approximately 5% cheaper than official channels, with specific examples showing a price difference of 283 yuan during peak season [3][9]. - The practice of unauthorized low-price bookings is disrupting the established pricing structure of hotels, leading to potential revenue loss [13][14]. Group 3: Consumer Risks - Consumers using unauthorized booking services face significant risks, including potential privacy breaches and difficulties in claiming refunds [11][13]. - Instances have been reported where consumers unknowingly checked into rooms that had been pre-registered by unauthorized agents, raising safety concerns [11][13]. - The lack of accountability from unauthorized booking agents complicates the situation, as consumers may find it challenging to assert their rights [13][20]. Group 4: Industry Challenges - The hotel industry is struggling to combat the gray market of unauthorized bookings, which has become a complex issue with multiple layers of transactions [16][19]. - Hotels are exploring methods to trace unauthorized bookings back to their sources, but the effectiveness of these measures remains uncertain [19][20]. - Experts suggest implementing a blacklist system for known unauthorized agents to prevent future bookings and protect consumer interests [20].