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有人“香到爆”,有人“伤到哭” 低价酒店代订背后:是馅饼还是陷阱?
Mei Ri Jing Ji Xin Wen· 2025-09-10 13:57
Core Viewpoint - The article highlights the emergence of a gray industry chain in hotel booking, characterized by extremely low prices that attract consumers but often lead to risks such as fraud and legal issues. This trend is particularly noticeable as the 2025 National Day holiday approaches, leading to a surge in hotel bookings and complaints related to booking services. Group 1: Low-Price Booking Trends - Hotel booking services are being offered at significantly reduced prices, such as 450 yuan for a hotel originally priced at 1999 yuan and 899 yuan for a hotel originally priced at 2999 yuan, with discounts reaching as high as 70% [1] - Complaints regarding booking services have surged, with over 1700 complaints on the Black Cat Complaints platform, more than half of which are related to hotel booking issues across platforms like Xianyu, Taobao, and Xiaohongshu [2] Group 2: Types of Booking Services - The hotel booking market is categorized into three main types: 1. Illegal bookings using stolen credit card information, which may lead to legal disputes for consumers [3] 2. Bookings made by high-level members using points or discounts, which violate membership agreements [3] 3. Bookings from agreement companies that purchase rooms in bulk at discounted rates and resell them [3] Group 3: Pricing Mechanisms and Market Dynamics - Agreement companies often sell rooms at prices significantly lower than those on hotel group websites or OTA platforms due to long-term agreements and bulk purchasing [4] - For example, a company may sign a contract for 100 rooms at a total price of 1 million yuan, and if not all rooms are sold by the contract's end, they may sell remaining rooms at a steep discount, such as reducing a 1000 yuan room to 500-600 yuan [5] Group 4: Challenges in Monitoring and Regulation - Hotels struggle to monitor and prevent fraudulent bookings due to the lack of integrated booking systems across cities, making it difficult to identify suspicious activities [6] - The presence of agreement companies complicates the identification of legitimate bookings, as these companies often use different accounts or aliases to continue their operations [7] - To combat these issues, hotels and platforms are implementing joint monitoring systems and educating consumers on fraud prevention, but the gray market persists due to ongoing demand from consumers seeking lower prices [7]
有人“香到爆”,有人“伤到哭”,揭开低价酒店代订幕后
3 6 Ke· 2025-09-10 09:22
Core Insights - The article highlights the emergence of a gray market for hotel bookings in China, characterized by extremely low prices that attract consumers but often lead to issues such as cancellations and refunds [1][4][10] - The hotel booking industry is facing challenges from various illegal and unethical practices, including credit card fraud and unauthorized use of membership benefits, which complicate the landscape for both consumers and legitimate businesses [4][8] Group 1: Market Dynamics - The hotel booking market has seen a rise in "super low-price" booking services, with discounts reaching as low as 75% off the original price, leading to a surge in consumer interest [1][6] - The low prices are often a result of a complex distribution chain involving hotels, intermediary companies, and various online platforms, creating a web of interests that complicates regulation [1][6][10] - The article identifies three main categories of low-price bookings: illegal credit card use, personal actions by high-tier members, and agreements with companies that purchase rooms in bulk [4][6] Group 2: Consumer Experiences - Many consumers have reported negative experiences with low-price hotel bookings, including issues like being denied rooms upon arrival and difficulties in obtaining refunds [3][4] - Complaints related to hotel bookings have surged, with over 1,700 complaints on platforms like Black Cat Complaints, highlighting issues such as false bookings and refusal to refund [3][4] Group 3: Industry Response - Hotels are aware of the issues caused by unauthorized bookings but face challenges in monitoring and controlling these practices due to the fragmented nature of booking systems [8][10] - The article suggests that while hotels are attempting to combat these practices through monitoring and warnings, the effectiveness is limited due to the use of aliases and multiple accounts by intermediaries [10] - Recommendations for consumers include prioritizing bookings through mainstream platforms or official hotel channels to ensure safety and reliability [10]
高端酒店集体封杀闲鱼「代订」!5%折扣值吗?
Bei Jing Shang Bao· 2025-08-21 05:04
Core Viewpoint - High-end hotels are collectively rejecting low-price booking services from platforms like Xianyu, citing risks to their pricing systems and consumer safety [1][4][7]. Group 1: Hotel Responses - Multiple high-end hotels have issued consumer warnings stating they do not collaborate with platforms like Xianyu and recommend booking through official channels [1][4]. - Hotels are facing increasing consumer complaints regarding unauthorized booking services, prompting them to take a stand against these platforms [4][7]. - Major hotels, including the Sanya Edition and Hangzhou Hyatt, have confirmed they only partner with recognized OTA platforms and not with Xianyu [7][9]. Group 2: Pricing Discrepancies - A price comparison revealed that bookings through Xianyu were approximately 5% cheaper than official channels, with specific examples showing a price difference of 283 yuan during peak season [3][9]. - The practice of unauthorized low-price bookings is disrupting the established pricing structure of hotels, leading to potential revenue loss [13][14]. Group 3: Consumer Risks - Consumers using unauthorized booking services face significant risks, including potential privacy breaches and difficulties in claiming refunds [11][13]. - Instances have been reported where consumers unknowingly checked into rooms that had been pre-registered by unauthorized agents, raising safety concerns [11][13]. - The lack of accountability from unauthorized booking agents complicates the situation, as consumers may find it challenging to assert their rights [13][20]. Group 4: Industry Challenges - The hotel industry is struggling to combat the gray market of unauthorized bookings, which has become a complex issue with multiple layers of transactions [16][19]. - Hotels are exploring methods to trace unauthorized bookings back to their sources, but the effectiveness of these measures remains uncertain [19][20]. - Experts suggest implementing a blacklist system for known unauthorized agents to prevent future bookings and protect consumer interests [20].