Core Insights - The trend of high-end hotels setting up street stalls is a response to declining demand for business banquets, which has significantly impacted their revenue streams [1][2] - The shift in operational strategy aims to attract a broader customer base by offering affordable meal options, thereby enhancing brand accessibility and consumer connection [2] Group 1: Industry Trends - Many five-star hotels across China, including those in Guangzhou, Beijing, and Hangzhou, are adapting to market changes by establishing outdoor stalls to cater to commuters during peak hours [1] - In 2024, the total revenue for Beijing's large-scale catering enterprises is projected to be approximately 101.5 billion yuan, with a profit of only about 570 million yuan, reflecting an 81.3% year-on-year decline in profits [1] Group 2: Business Strategy - The outdoor stalls allow hotels to leverage their brand and quality to attract ordinary consumers, offering meals priced between 3 to 8 yuan, which helps increase revenue [2] - While the income from street stalls is insufficient to replace lost high-end banquet revenue, hotels view this strategy as a necessary adaptation to survive in a challenging market [2]

背后是，因商务宴请需求锐减，原来高高在上的高端酒店，失去了一个重要的收入来源，甚至有高端餐 厅倒闭。在此背景下，为维持运营，许多五星级酒店不得不积极探索新出路。 在广州，老牌五星级酒店白云宾馆、花园宾馆的早餐摊就摆在地铁口，菜单和价格表一目了然，都很接 地气，大多餐点在3元到8元之间，瞄准了早高峰时期的通勤人群。白云酒店外摆摊的工作人员告诉我， 虽然他们的摊位是在工作日的7:30-9:30开放，但一般九点之前就能把东西卖完，几乎每天都能提前收 摊，生意非常火爆。 这样的情况不止在广州出现，北京、杭州、郑州许多原来专做大型商务宴请的老牌酒店，都开始设 置"外摆摊"，把厨师长们请到了室外。 酒店们为什么要这样"自降身段"呢？ 我们来看一组数据，2024 年全年，北京限额以上餐饮企业营收总额约为 1015 亿元，可利润总额仅有约 5.7 亿元，同比下降 81.3%，全年利润率低至 0.57% 。其中，提供正餐服务的限额以上餐饮企业，营收 超 501.2 亿元，但利润总额亏损超过 1.5 亿元 。 0:00 21世纪经济报道记者 刘婧汐 广州报道 你有没有发现，最近啊，全国各地的五星酒店都开始跑到外面摆地摊了。 有澳 ...