酒店早餐
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视频 | 五星酒店摆摊自救?活下去才是硬道理!
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-31 10:27
在广州,老牌五星级酒店白云宾馆、花园宾馆的早餐摊就摆在地铁口,菜单和价格表一目了然,都很接 地气,大多餐点在3元到8元之间,瞄准了早高峰时期的通勤人群。白云酒店外摆摊的工作人员告诉我, 虽然他们的摊位是在工作日的7:30-9:30开放,但一般九点之前就能把东西卖完,几乎每天都能提前 收摊,生意非常火爆。 所以说,酒店外摆简直是"一举两得"的措施。一方面,酒店利用自身品牌和品质优势,能拓展客源,吸 引普通消费者,以相对低价产品满足大众需求,增加收入;另一方面,也可提升品牌亲和力,打破以往 高高在上形象,拉近与消费者距离。 这样的情况不止在广州出现,北京、杭州、郑州许多原来专做大型商务宴请的老牌酒店,都开始设 置"外摆摊",把厨师长们请到了室外。 酒店们为什么要这样"自降身段"呢? 我们来看一组数据,2024 年全年,北京限额以上餐饮企业营收总额约为 1015 亿元,可利润总额仅有约 5.7 亿元,同比下降 81.3%,全年利润率低至 0.57% 。其中,提供正餐服务的限额以上餐饮企业,营收 超 501.2 亿元,但利润总额亏损超过 1.5 亿元 。 背后是,因商务宴请需求锐减,原来高高在上的高端酒店,失去了一个 ...
“顾客至上”正在毁掉中国酒店业
Hu Xiu· 2025-05-21 01:03
Core Viewpoint - The hotel industry is facing significant challenges from "wool party" guests who exploit hotel services for personal gain, leading to financial losses and operational difficulties for hotels [4][30][58]. Group 1: Industry Challenges - A recent incident involved a young woman who stayed in multiple hotels, claiming various issues to receive refunds, ultimately leading to her arrest [5][6][56]. - Guests are increasingly sophisticated in their tactics, treating hotel stays as opportunities to exploit services rather than as genuine transactions [30][31][58]. - Complaints and negative reviews can severely impact hotel operations, forcing staff to comply with unreasonable demands to avoid financial repercussions [39][41]. Group 2: Guest Behavior - Some guests have developed elaborate strategies to obtain free services, such as requesting excessive amenities or pretending to be corporate clients to access complimentary meals [10][18][30]. - The tactics employed by these guests often involve psychological manipulation, leveraging the "customer is king" mentality to pressure hotel staff [42][46][58]. - The phenomenon of "wool party" guests has evolved into a specialized skill set, where individuals are well-versed in hotel policies and employee vulnerabilities [31][36][37]. Group 3: Potential Solutions - Industry professionals suggest that hotel management and owners need to adopt a firmer stance against unreasonable guest demands and collaborate with online travel agencies to address malicious reviews [58][59]. - Training hotel staff to recognize and respond to exploitative behavior is crucial, although it is acknowledged that this is a challenging task [57][58]. - A collective effort from hotel leadership and platforms is necessary to create an environment where employees feel empowered to refuse unreasonable requests without fear of backlash [58][59].