Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Views - In Q3 2025, the company achieved operating revenue of 2.121 billion yuan, a year-on-year decline of 1.6%, and a net profit attributable to shareholders of 358 million yuan, a year-on-year decline of 2.21% [2][6] - Looking ahead, with the steady recovery of the economy and the gradual increase in investment willingness from franchisees, the hotel industry is expected to experience stable growth [2][6] - In the short term, the company plans to open 1,500 new hotels in 2025, accelerating the pace of store openings and continuously enhancing hotel product strength [2][6] - In the long term, there is significant room for expansion of mid-to-high-end hotels in lower-tier markets, supported by a high inventory of reserve stores, and ongoing upgrades of products like Home NEO are expected to further enhance brand image [2][6] Financial Performance - For the first three quarters of 2025, the company reported operating revenue of 5.782 billion yuan, a year-on-year decline of 1.81%, and a net profit attributable to shareholders of 755 million yuan, a year-on-year increase of 4.36% [6] - In Q3 2025, the overall RevPAR (Revenue per Available Room) decreased by 2.8%, with the economic hotel segment showing a positive growth of 1.4% [12][13] - The gross profit margin improved by 1.7 percentage points year-on-year to 44.79%, while the net profit margin slightly increased by 0.04 percentage points to 16.95% [12][13] Store Expansion and Structure Optimization - In Q3 2025, the company opened 387 new stores, resulting in a net increase of 233 stores, bringing the total number of stores to 7,501 [12][13] - The proportion of mid-to-high-end hotels increased by 0.3 percentage points to 29.6%, and the room count proportion rose by 0.4 percentage points to 42.5% [12][13] - The company has a reserve of 1,672 stores, with 71% being standard management hotels, laying a solid foundation for future expansion and structural optimization [12][13]

Investment Rating - The report maintains a "Buy" investment rating for the company [2][5]. Core Views - The company is experiencing a slight decline in RevPAR due to increased competition and a rise in the number of closed stores, which has impacted revenue and net profit growth. However, the ongoing optimization of hotel structure and a focus on mid-to-high-end offerings are expected to enhance profitability in the long term [2][4]. - The company has a substantial number of reserve stores, which is anticipated to support short-term performance growth. The continuous improvement in structure and brand is expected to further enhance profitability [2][4]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company achieved operating revenue of 5.782 billion yuan, a year-on-year decrease of 1.81%. The net profit attributable to shareholders was 755 million yuan, a year-on-year increase of 4.36% [4]. - In Q3 2025, the company reported operating revenue of 2.121 billion yuan, a decrease of 1.6% year-on-year, and a net profit of 358 million yuan, down 2.21% year-on-year [4]. - The company opened 387 new stores in Q3 2025, a 0.5% increase year-on-year, while closing 154 stores, an increase of 42 stores year-on-year [4]. Operational Metrics - The company's RevPAR for all hotels in Q3 2025 was 165 yuan, down 2.8% year-on-year, with an average daily rate (ADR) of 240 yuan, a decrease of 1.7% year-on-year [4]. - The occupancy rate (Occ) was 68.9%, down 0.8 percentage points year-on-year [4]. Structural Optimization - The company continues to optimize its structure, with the proportion of mid-to-high-end hotel rooms increasing to 42.5%, a year-on-year growth of 1.4 percentage points [4]. - The gross profit margin improved by 1.7 percentage points to 44.1% in Q3 2025, driven by the increase in the management business and the optimization of the hotel structure [4]. Earnings Forecast - The projected earnings per share (EPS) for 2025 and 2026 are 0.81 yuan and 0.89 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 17.65 and 16.15 times [2][6].