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家电 美国大型零售商专家会议
2025-07-28 01:42
Summary of Conference Call on Home Appliances and Retail Industry Industry Overview - The conference focused on the home appliances and retail industry in the United States, particularly the performance of tool categories, outdoor power equipment (OPE), and home appliances during the first half of 2025 [1][3][16]. Key Points and Arguments Sales Performance - Tool categories showed strong growth with hand tools increasing by 3.54% in May and 2.48% in June, while electric tools grew by 6.48% in May and 2.35% in June [3][4]. - OPE sales declined, with handheld devices dropping 14.46% in May and 5.68% in June, and riding equipment decreasing by 23.18% and 9.10% respectively [4]. - Home appliances experienced a surge in sales due to anticipated tariff increases, with refrigerators up 10.83% and washing machines up 17.12% in May, but saw a decline in June [4][16]. Tariff and Cost Implications - Procurement costs have risen by approximately 10%, leading retailers to increase overseas sourcing to mitigate tariff impacts, resulting in a final store price increase of only about 3% [1][5][6]. - New tariffs on goods from Vietnam have increased from 10% to 20%, raising import costs significantly [7]. - A new round of price increases is anticipated due to rising supplier and procurement costs, with tariffs expected to rise to 15%-20% for Vietnam and Indonesia [8]. Inventory and Market Outlook - As of June 2025, inventory levels have increased significantly, with tool inventory up by about 18% and home appliance inventory up by 15% in preparation for the fourth quarter sales peak [18]. - The overall outlook for the fourth quarter remains optimistic, particularly for electric tools, which are closely tied to the real estate market [19]. Supplier Dynamics - The core supplier, Techtronic Industries (TTI), has maintained strong performance, contributing significantly to procurement shares [20]. - The Nuoki brand has increased its market share in electric tools from 41% to 45% between February and June 2025 [21][22]. - The Giant Star company has captured over 60% of the market share in tool cabinets, with plans to shift production to Thailand to address capacity constraints [23]. Challenges and Adjustments - The Daya company faced challenges in sales due to adverse weather conditions affecting lawn growth, leading to a strategic shift towards promoting the Muray brand [24][25]. - The overall market for lithium battery products has seen positive growth, while traditional brands like Honda have experienced significant declines [25]. Future Projections - The U.S. real estate market is expected to rebound following the resolution of tariff uncertainties and potential interest rate cuts, which could drive demand for tools and appliances [16][17]. - The anticipated recovery in the real estate market is expected to enhance sales, particularly for electric tools, which have a replacement cycle of 3-5 years [19]. Additional Important Insights - The impact of customs policies remains relatively stable, with suppliers often underreporting costs to navigate tariff implications [13][14]. - The interplay between Section 232 tariffs and counterpart tariffs continues to complicate the cost structure for imported goods [12]. - The overall sentiment in the retail market remains cautious but optimistic, with expectations of a strong sales season in the fourth quarter of 2025 [19].