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广发证券:乘用车持续演绎“量稳价缓”逻辑 26年行业需求有望维持“价升量稳”
智通财经网· 2026-01-27 07:59
根据交强险,25年12月国内乘用车交强险销量(不含进口,下同)为227.8万辆,同比-16.4%,环比 +13.6%。乘用车25年累计销量为2305.2万辆,同比+0.6%。参考历史上正常年份/政策退坡年份12月环比 增速均值为+4.6/34.7%,12月需求表现显著弱于季节性规律,或主要系部分地区以旧换新补贴政策暂停 带来观望增加影响。 维持对26年乘用车国内需求"价升量稳"的判断 智通财经APP获悉,广发证券发布研报称,根据国家统计局,21/22/23/24/25乘用车ASP分别同比 +0.1/+3.1/-0.1/-8.3/-2.1%,2025年乘用车行业持续演绎"量稳价缓"逻辑。展望26年,定比例补贴将拉动 中高端车销量比例提升带来"价升",25年Q4消费者观望导致透支大幅减少+以旧换新政策延续增换购需 求依然有弹性。库存方面,截至25年12月底乘用车行业动态库销比为2.48,12月行业动态库销比短期上 行,考虑后续以旧换新政策延续后的需求释放,短期库存风险不大。 广发证券主要观点如下: 25Q4乘用车交强险销量不再"翘尾",25年全年同比+0.6%为26年"量稳"筑基 乘用车行业短期库存风险不大 根据 ...
汽车行业:26年数据点评系列之一:乘用车25年复盘和26年展望:从“量稳价缓”到“价升量稳”
GF SECURITIES· 2026-01-26 01:49
Investment Rating - The industry investment rating is "Buy" [2] Core Insights - The report indicates a transition from "stable volume and slow price" to "price increase and stable volume" for the automotive industry in 2026 [6][16] - The domestic demand for passenger vehicles is expected to show positive growth in 2026, supported by policies such as scrapping and replacement subsidies [27][28] - The report highlights that the average selling price (ASP) of passenger vehicles is projected to increase, with a notable rise in ASP observed in December 2025 [16][20] Summary by Sections 1. Passenger Vehicle Sales and Market Dynamics - In December 2025, domestic passenger vehicle sales reached 2.278 million units, a year-on-year decrease of 16.4% but a month-on-month increase of 13.6% [16] - The total sales for 2025 were 23.052 million units, reflecting a slight year-on-year increase of 0.6% [16] - The report notes that December's performance was significantly below seasonal norms, attributed to the suspension of scrapping subsidies in some regions [16] 2. ASP Trends and Market Expectations - The ASP for passenger vehicles in 2025 showed a year-on-year decline of 2.1%, with December 2025 ASP increasing by 13.7% compared to the previous year [16][20] - The report anticipates that the continuation of scrapping policies will enhance the sales of mid-to-high-end vehicles, contributing to price increases [27] 3. Inventory and Supply Chain Considerations - As of December 2025, the inventory of passenger vehicles stood at 4.708 million units, with a dynamic inventory-to-sales ratio of 2.48 [40] - The report suggests that short-term inventory risks are manageable, as leading domestic manufacturers may adjust production based on current demand [40] 4. Investment Recommendations - The report recommends focusing on various companies within the passenger vehicle supply chain, including Geely, BYD, and Xpeng Motors for growth potential [6][27] - It also highlights companies like Great Wall Motors and SAIC Group as having potential turning points in their performance [6][27]
燕京啤酒三季度打赢价值战,“百万级县城”战略筑牢基本盘
Sou Hu Cai Jing· 2025-10-23 02:55
Core Viewpoint - The beer industry in 2025 is experiencing a "stock game" competition, with major companies shifting from "incremental competition" to "stock slaughter" as beer production from large enterprises decreased by 0.2% year-on-year from January to August [2] Financial Performance - In Q3 2025, Beijing Yanjing Beer Co., Ltd. reported revenue of 4.875 billion yuan, a year-on-year increase of 1.55%, and a net profit attributable to shareholders of 668 million yuan, up 26% [3] - For the first three quarters of 2025, the company achieved revenue of 13.433 billion yuan, a 4.57% increase year-on-year, and a net profit of 1.770 billion yuan, up 37.45% [3] - The beer sales volume for January to September 2025 was 3.495 million kiloliters, a year-on-year increase of 1.39% [2] Operational Efficiency - The net cash flow from operating activities for the first three quarters was 4.065 billion yuan, a 23.51% increase year-on-year, indicating improved cash collection capabilities [4] - The company reduced short-term borrowings from 682 million yuan to 138 million yuan, easing debt repayment pressure [4] - Total assets increased from 231.47 billion yuan to 253.23 billion yuan, reflecting continuous asset expansion [4] Product Strategy - The U8 product line has become a benchmark in the beer industry's "mass upgrade" trend, contributing significantly to revenue, with mid-to-high-end products generating 5.536 billion yuan in revenue, accounting for 70.11% of main business [5][6] - The U8 product line's market share in the 8 yuan price range increased from 18% in 2023 to 27% in Q3 2025, capitalizing on the demand from young consumers in first and second-tier cities [6] Market Penetration - The "Hundred Counties Project" strategy has cultivated 127 "million-level sales counties" in key regions, contributing 42% of total revenue with a growth rate of 7.8% [9][10] - In Hebei province, the company's market share reached 68%, significantly outperforming competitors [10] Challenges and Risks - A significant portion of the net profit growth (87.05%) was attributed to non-recurring gains from land storage payments, raising concerns about the sustainability of profit growth [12] - The company faces challenges in managing supplier relationships and must reduce accounts payable to alleviate supply chain pressure [19] - The increase in construction in progress from 348 million yuan to 771 million yuan raises concerns about strategic planning and potential idle capacity [18]