Core Insights - Chenghua District continues to attract attention with two core residential land plots set for public auction on September 16, indicating a competitive land market [1][12] - The upcoming auction is expected to ignite further competition in Chenghua's land market, as both plots are located in high-demand areas along the East Central Ring [1][12] Summary by Sections Plot Details - The Huai Shu Dian plot covers approximately 19 acres with a starting floor price of 15,000 CNY per square meter, located in a well-developed area with nearby educational institutions [2][5] - The Er Ba plot spans about 98 acres, with a starting floor price of 10,800 CNY per square meter, positioned near key transportation and commercial developments [6][9] Market Context - The surrounding area of the Huai Shu Dian plot has seen significant interest, with a recent sale of residential land at a floor price of 19,100 CNY per square meter, indicating strong demand from major developers [5][14] - The Er Ba plot is part of the "Golden Central Ring" initiative, which aims to enhance the area's cultural and commercial appeal, supported by the presence of over 600 creative enterprises [11][15] Market Trends - Chenghua District's real estate market is experiencing robust growth, with a projected increase in new housing supply by 42% year-on-year and a 35.2% rise in sales area for the first half of 2025 [14] - The district's land market has been active, with plans to supply 13 plots totaling over 600 acres in 2025, reflecting strong recognition from brand developers [14][15] Developer Interest - The competitive nature of the upcoming land auction is underscored by the unique advantages of the two plots, which are expected to attract significant interest from developers [15] - Recent successful project launches in the area, such as those by major developers, further validate the strong housing demand in Chenghua District [14][15]