Core Insights - Chenghua District continues to attract attention with two core residential land plots set for public auction on September 16, indicating a competitive land market [1][12] - The upcoming auction is expected to ignite further competition in Chenghua's land market, as both plots are located in high-demand areas along the East Central Ring [1][12] Summary by Sections Plot Details - The Huai Shu Dian plot covers approximately 19 acres with a starting floor price of 15,000 CNY per square meter, located in a well-developed area with nearby educational institutions [2][5] - The Er Ba plot spans about 98 acres, with a starting floor price of 10,800 CNY per square meter, positioned near key transportation and commercial developments [6][9] Market Context - The surrounding area of the Huai Shu Dian plot has seen significant interest, with a recent sale of residential land at a floor price of 19,100 CNY per square meter, indicating strong demand from major developers [5][14] - The Er Ba plot is part of the "Golden Central Ring" initiative, which aims to enhance the area's cultural and commercial appeal, supported by the presence of over 600 creative enterprises [11][15] Market Trends - Chenghua District's real estate market is experiencing robust growth, with a projected increase in new housing supply by 42% year-on-year and a 35.2% rise in sales area for the first half of 2025 [14] - The district's land market has been active, with plans to supply 13 plots totaling over 600 acres in 2025, reflecting strong recognition from brand developers [14][15] Developer Interest - The competitive nature of the upcoming land auction is underscored by the unique advantages of the two plots, which are expected to attract significant interest from developers [15] - Recent successful project launches in the area, such as those by major developers, further validate the strong housing demand in Chenghua District [14][15]

Core Viewpoint - The real estate market in Chengdu has seen a significant increase in activity during the "May Day" holiday, driven by the introduction of the "Good Housing" evaluation standard and various promotional activities by developers [1][10][12]. Group 1: Market Activity - The number of visitors to real estate projects in Chengdu surged, with some projects reporting over 2,000 visitors during the holiday [2][3]. - Key projects like Dongcheng Jinmao Xiaotang and Vanke Dushi Jiadi experienced high foot traffic, with the former seeing over 900 clients making deposit reservations [3][5]. - The overall market sentiment is positive, with many projects achieving full sales upon opening, despite price increases of 1,000 to 2,000 yuan per square meter [12]. Group 2: Project Highlights - The Dongcheng Jinmao Xiaotang project, part of a major urban renewal initiative, has a total investment of approximately 36.8 billion yuan and offers high space efficiency with an average usable area rate exceeding 110% [3][12]. - Vanke Dushi Jiadi, launched during the holiday, attracted over 700 visitors and had more than 300 clients making deposit reservations, showcasing strong demand for its products [5][10]. - The Yuejinsha project, located in the west of the city, also reported an average of 100 visitors per day since its opening, indicating robust interest in new developments [7][9]. Group 3: Policy Impact - The introduction of the "Good Housing" evaluation standard has led to a notable increase in the number of compliant projects, with over 13 projects in Chengdu meeting the new criteria by the end of April [12]. - The market is experiencing a shift, with approximately 70% of the new projects achieving over 80% sales within a month of launch, reflecting strong demand for high-quality housing [12][13]. - Developers are responding to the new standard by accelerating product updates, with several projects expected to receive pre-sale permits in May [12][13].