12月26日，2025年度"启航·2025金融年会"在北京召开，中银三星人寿凭借在"保险+体育"融合发展领域的创新实践与突出成果，荣获金融界"金智奖"，成为 保险行业助力体育事业高质量发展的标杆典范。 赛事助力，激活民族地区体育场景活力。中银三星人寿不断深化"金融+体育"场景构建，探索金融助力"文化润疆"的创新实践，立足"文化润疆、足球先行， 金融助力、民族团结"，开展"金融+体育"跨界融合，联合中国银行新疆区分行积极赞助"石榴籽杯"克州足球联赛，以实际行动支持边疆地区体育事业繁荣。 同时，公司承办"中国足球职业俱乐部健康发展高级研修班"，助力提升职业俱乐部规范化、专业化水平，为构建健康可持续的体育产业生态筑牢根基。 模式创新，构建"体育+保险"场景发展体系。中银三星人寿以体育赛事为纽带，打造"体育引流、文旅消费、经贸洽谈"的复合发展模式，以小切口撬动多方 资源汇聚，践行"体育赋能乡村振兴"理念，助力边疆地区经济社会发展，为构建中华民族共同体意识贡献保险力量。此外，中银三星人寿联合中足联共同举 办"巴郎古丽足球梦想启航"活动，邀请新疆克州青少年体育代表走进北京，深入感受职业体育文化，为青少年体育发展搭建实践平 ...

Core Viewpoint - The China Construction Bank (CCB) Jiangxi Branch is actively supporting the 2025 13th International Cycling Race around Poyang Lake, showcasing a strategy of integrating finance with sports to promote local economic and cultural development [3][5]. Group 1: Event Support and Financial Integration - The cycling event has attracted participants from 33 countries and regions, highlighting its international significance and the role of CCB in promoting local achievements [1][3]. - CCB Jiangxi Branch aims to explore a "win-win" strategy through the integration of finance and sports, enhancing both brand and social value [3][5]. - The bank's involvement aligns with the local government's push for cultural and sports integration, reflecting its commitment to national and regional strategies [3][5]. Group 2: Financial Education Initiatives - CCB Jiangxi Branch has established the "Zhang Fuqing Financial Service Team" to promote financial education at the cycling event, targeting athletes, judges, and spectators [5]. - The educational efforts cover various topics, including convenient payment methods, fraud prevention, and personal credit protection, enhancing public financial literacy [5]. Group 3: Support for Local Sports Industry - The bank is also supporting the newly launched Jiangxi Super League, aiming to foster community sports development and promote sports spirit [6]. - CCB Jiangxi Branch has provided significant financial support to local sports enterprises, including a loan of 40 million yuan to a sports goods company to aid its international market expansion [7][8]. - As of August 2023, the bank's credit balance for the sports industry reached 340 million yuan, supporting the construction of sports facilities and over 400 small and medium-sized enterprises [8]. Group 4: Stimulating Sports Consumption - CCB Jiangxi Branch is leveraging its "CCB Life" app to enhance sports consumption, facilitating events like the "Village BA" basketball league and promoting local products [9][10]. - The app has issued 82 types of consumer coupons, amounting to 480 million yuan, with a redemption amount of 440 million yuan, significantly boosting local consumption [10].