Core Viewpoint - The China Construction Bank (CCB) Jiangxi Branch is actively supporting the 2025 13th International Cycling Race around Poyang Lake, showcasing a strategy of integrating finance with sports to promote local economic and cultural development [3][5]. Group 1: Event Support and Financial Integration - The cycling event has attracted participants from 33 countries and regions, highlighting its international significance and the role of CCB in promoting local achievements [1][3]. - CCB Jiangxi Branch aims to explore a "win-win" strategy through the integration of finance and sports, enhancing both brand and social value [3][5]. - The bank's involvement aligns with the local government's push for cultural and sports integration, reflecting its commitment to national and regional strategies [3][5]. Group 2: Financial Education Initiatives - CCB Jiangxi Branch has established the "Zhang Fuqing Financial Service Team" to promote financial education at the cycling event, targeting athletes, judges, and spectators [5]. - The educational efforts cover various topics, including convenient payment methods, fraud prevention, and personal credit protection, enhancing public financial literacy [5]. Group 3: Support for Local Sports Industry - The bank is also supporting the newly launched Jiangxi Super League, aiming to foster community sports development and promote sports spirit [6]. - CCB Jiangxi Branch has provided significant financial support to local sports enterprises, including a loan of 40 million yuan to a sports goods company to aid its international market expansion [7][8]. - As of August 2023, the bank's credit balance for the sports industry reached 340 million yuan, supporting the construction of sports facilities and over 400 small and medium-sized enterprises [8]. Group 4: Stimulating Sports Consumption - CCB Jiangxi Branch is leveraging its "CCB Life" app to enhance sports consumption, facilitating events like the "Village BA" basketball league and promoting local products [9][10]. - The app has issued 82 types of consumer coupons, amounting to 480 million yuan, with a redemption amount of 440 million yuan, significantly boosting local consumption [10].