在"释放体育消费潜力，进一步推进体育产业高质量发展"的政策东风下，一场以足球为媒、链接全民健 身与消费活力的绿茵盛宴正席卷全国。2025川超联赛于9月开幕后，热度持续攀升，门票销售火爆，现 场氛围热烈。这场覆盖全省21个市州、横跨一整年的足球盛事点燃了四川球迷的热情，发展成一场融合 体育、美食、文旅的全民狂欢。 作为赛事官方供应商，建行四川省分行积极落实省委、省政府"赛事+文旅"促消费政策，着力打造贯穿 赛前、赛中、赛后的全周期服务链，助力赛事热力升级，并通过"观一场赛事、品一餐美食、购一项优 惠、享一段旅程"，将消费惠民切实带到消费者和商户身边。 服务绿茵盛宴 将金融服务嵌入火热的民生场景，是建行四川省分行在本届川超联赛中的一次价值延伸。在川超多个主 场赛事现场，该行以"建行川超嘉年华"的形式走近市民，将品牌融入绿茵激情。 赛场内，印有建行品牌LOGO的A字板、道旗有序铺展，"足球看川超、生活有建行"的Tifo（大型横 幅、拼图）在球迷看台形成橙色浪潮。赛场外，建行展位、"郎酒+建行"互动展位前人潮涌动、活动多 多，工作人员热情地帮观众领取"建行球迷礼包"、向现场商家提供"活动加盟"咨询，同时把数字人民 币 ...

转自：新华财经 在支付环节，建行山东省分行积极打通本地金融生态，新增烟台银行、恒丰银行等11家本土银行绑卡支 付渠道，实现以旧换新商户微信支付，大大降低了消费者支付门槛。 智能风控，筑牢消费权益防护堤 在数字金融的发展快车道上，安全是底线，更是承诺。建行山东省分行构建起立体化智能风控体系，为 每一笔交易、每一份消费权益保驾护航。 在山东济南的一家商场里，市民李女士轻点手机，打开"建行生活"APP，扫过柜台上的二维码。几秒 后，她就享受到30元积分抵扣优惠。这是建行数字金融惠及山东近500万消费者的一个缩影。指尖轻触 之间，一场以金融之力焕新生活、提振消费的生动实践，正浸润齐鲁大地。 多链融合，激活消费一池春水 近年来，建行山东省分行精准对接国家"提振消费、扩大内需"战略部署，将政府消费券发放、商户数字 化转型与百姓实惠获取紧密串联，构建出"银行搭台、政企联动、市民受益"的活力生态。 在烟台的一家家电卖场，市民张女士正在挑选冰箱。"看中这款冰箱很久了，在'建行生活'APP上领到了 政府补贴资格，算下来省了好几百元。"她说，"在'建行生活'APP上随时能领补贴，付款时直接核销， 方便还省事。"商场经理表示："接入 ...

Core Insights - The China Construction Bank (CCB) Hunan Branch is actively engaging in the 2025 Hunan Provincial Football League ("Xiangchao") as a strategic partner, providing financial services at the event to enhance the spectator experience [1][4] - CCB has established a service team that offers various financial products and educational resources to attendees, focusing on consumer benefits and fraud prevention [3][4] Group 1 - CCB's service booth has become a popular spot for fans, providing amenities like tissues and promotional items while offering financial consultations and demonstrations of mobile banking features [3] - The bank is conducting financial literacy campaigns, educating fans on topics such as fraud prevention and safe financial practices through relatable examples and slogans [3][4] Group 2 - CCB's rapid response to fan needs includes the launch of a promotional campaign that provided 100,000 yuan in shopping vouchers within 72 hours, enhancing the event's economic impact [4] - The "CCB Life" platform has partnered with 250 local merchants to create a seamless experience for fans, integrating ticketing, coupon distribution, and consumption [4] - CCB Hunan Branch aims to continue its involvement in the league and explore innovative "finance + sports" models to stimulate local economic growth [4]

Core Insights - The article highlights the role of banks, particularly China Construction Bank (CCB), in promoting consumption through innovative financial products and services, addressing various industry pain points and enhancing consumer experiences [2][10]. Group 1: Financial Support for Small Businesses - CCB introduced the "民宿贷" (Homestay Loan) as part of its "农商场景" (Agricultural Business Scene) loan products, specifically targeting homestay businesses, which has helped entrepreneurs like Xing Hailong recover from financial difficulties [3][4]. - As of September 2025, CCB has provided 4.5 million yuan in funding support to one-third of the merchants in Xiaowan Village, facilitating over 17,000 transactions worth more than 11 million yuan through its platform [4]. Group 2: Agricultural Sector Innovations - The article discusses the challenges faced by the blueberry industry in Chengjiang, Yunnan, including insufficient scale and brand recognition, which hinder its growth potential [5][6]. - CCB's "裕农快贷" (Quick Agricultural Loan) has enabled farmers to cover significant costs without collateral, with loans processed online and disbursed within three days, thus supporting agricultural development [6]. Group 3: Enhancing Consumer Experience - CCB has implemented a smart charging system for cold chain logistics in Kunming's Jinma Zhengchang Fruit Market, addressing previous inefficiencies and reducing management costs by 30% [7]. - The bank's "一部手机逛商圈" (One Mobile Phone to Explore Business Circles) platform has facilitated the distribution of government consumption vouchers, enhancing consumer access to various services and products [6][10]. Group 4: Consumer Financing and Promotions - CCB has actively participated in government consumption subsidy programs, distributing over 19.7 billion yuan in subsidies across 306 cities, which has stimulated consumption transactions exceeding 136.8 billion yuan [10][11]. - The bank's collaboration with retailers like JD.com has created a seamless experience for consumers, combining various promotional offers to alleviate the financial burden of purchasing large appliances [11][12].

Group 1 - The Guangdong provincial government emphasizes the importance of improving people's livelihoods while pursuing economic development, aligning with the "Hundred Million Thousand Project" to enhance public welfare [2] - The "Hundred Million Thousand Project" aims to integrate economic production, people's lives, and ecological sustainability, marking a significant milestone in its three-year implementation [2] - The seventh "Dongguan Citizen Praise List" has been launched to collect outstanding cases that promote the project's new achievements since 2025, focusing on economic and ecological integration [2] Group 2 - The Dongguan branch of China Construction Bank (CCB) is actively promoting consumer finance to support high-quality economic development in the region [3] - CCB Dongguan branch offers various consumer finance products through its "Credit Card + CCB Life APP" platform, providing discounts and incentives for local consumers [3] - The bank is building a merchant service system to support local businesses, utilizing the CCB Life APP to create a platform for customer attraction and offering financing solutions [5] Group 3 - CCB Dongguan branch is creating a comprehensive "ecological circle" for consumer finance, focusing on the cultural and tourism industries to boost the local economy [5] - The bank's initiatives include developing food and tourism IPs, and creating a 24-hour consumer experience with various discounts and promotions [5] - The bank's financing solutions, such as merchant cloud loans and installment products, are designed to invigorate the "small shop economy" and support local merchants [5][6] Group 4 - A traditional clothing store in Humen has faced challenges due to the rise of e-commerce, prompting a need for financial support to adapt to market changes [6] - CCB provided a 500,000 yuan merchant cloud loan to assist a clothing store in its e-commerce transition, demonstrating the bank's role in supporting local businesses [6] - An entrepreneur received a 300,000 yuan installment loan from CCB to fund the purchase of equipment for a new café, showcasing the bank's commitment to fostering local entrepreneurship [6]

Group 1 - The Guangdong provincial government emphasizes the importance of improving people's livelihoods while pursuing high-quality economic development, aligning with the "Hundred Million Project" to enhance public welfare [2] - The "Hundred Million Project" aims to integrate economic production, people's lives, and ecological sustainability, marking a significant milestone in its three-year implementation [2] - The launch of the 7th Southern Metropolis Daily "Dongguan Citizen Praise List" focuses on collecting outstanding cases that promote the integration of economic production and public welfare since 2025 [2] Group 2 - The Dongguan branch of China Construction Bank (CCB) is actively promoting consumer finance to support high-quality local economic development, injecting financial vitality into the consumption market [3] - CCB Dongguan branch utilizes its "Credit Card + CCB Life APP" to offer various consumer benefits, such as discounts on fuel and movie tickets, enhancing customer engagement [3] - The bank is building a merchant service system through the CCB Life APP, providing a platform for merchants to attract customers and offering financing solutions to meet product financing needs [5] Group 3 - CCB Dongguan branch is creating a comprehensive "ecosystem" for consumer finance, aligning with the government's initiative to boost the cultural and tourism industry in Dongguan [5] - The bank's initiatives include developing food and tourism IPs, creating a 24-hour consumption experience with various discounts and promotions [5] - The bank's merchant service system extends to small businesses, revitalizing the "small shop economy" by providing financing and consumer solutions [5][6] Group 4 - CCB Dongguan branch assists local businesses in transitioning to e-commerce by providing loans, such as a 500,000 yuan merchant cloud loan to a clothing store facing challenges from online competition [6] - The bank also supports young entrepreneurs, offering a 300,000 yuan installment loan to help convert an old house into a café, addressing funding shortages for equipment [6]

Group 1 - The article promotes a payment activity through the China Construction Bank (CCB) mobile banking app, offering multiple benefits for users who pay utility bills such as water, electricity, gas, and mobile phone fees [2][3]. - Users can participate in the activity if they make a single payment of 30 yuan or more during the specified activity period, which runs from April 22, 2025, to December 31, 2025 [3]. - In digital RMB pilot areas, users can receive random WeChat discount coupons ranging from 2 to 10 yuan when they pay at least 50 yuan using digital RMB during the activity period from August 13, 2025, to December 31, 2025 [4]. Group 2 - CCB mobile banking signed customers can use their points to offset mobile phone recharge fees, with a monthly limit on the total and per transaction [8]. - The activity for using points to recharge mobile phone fees is scheduled from September 10, 2025, to October 31, 2025 [8].

Core Viewpoint - The China Construction Bank (CCB) Jiangxi Branch is actively supporting the 2025 13th International Cycling Race around Poyang Lake, showcasing a strategy of integrating finance with sports to promote local economic and cultural development [3][5]. Group 1: Event Support and Financial Integration - The cycling event has attracted participants from 33 countries and regions, highlighting its international significance and the role of CCB in promoting local achievements [1][3]. - CCB Jiangxi Branch aims to explore a "win-win" strategy through the integration of finance and sports, enhancing both brand and social value [3][5]. - The bank's involvement aligns with the local government's push for cultural and sports integration, reflecting its commitment to national and regional strategies [3][5]. Group 2: Financial Education Initiatives - CCB Jiangxi Branch has established the "Zhang Fuqing Financial Service Team" to promote financial education at the cycling event, targeting athletes, judges, and spectators [5]. - The educational efforts cover various topics, including convenient payment methods, fraud prevention, and personal credit protection, enhancing public financial literacy [5]. Group 3: Support for Local Sports Industry - The bank is also supporting the newly launched Jiangxi Super League, aiming to foster community sports development and promote sports spirit [6]. - CCB Jiangxi Branch has provided significant financial support to local sports enterprises, including a loan of 40 million yuan to a sports goods company to aid its international market expansion [7][8]. - As of August 2023, the bank's credit balance for the sports industry reached 340 million yuan, supporting the construction of sports facilities and over 400 small and medium-sized enterprises [8]. Group 4: Stimulating Sports Consumption - CCB Jiangxi Branch is leveraging its "CCB Life" app to enhance sports consumption, facilitating events like the "Village BA" basketball league and promoting local products [9][10]. - The app has issued 82 types of consumer coupons, amounting to 480 million yuan, with a redemption amount of 440 million yuan, significantly boosting local consumption [10].

Core Insights - The article emphasizes the need for targeted strategies to enhance the operational development of digital currency merchants, despite the growing transaction scale of digital RMB [1] Group 1: Current Challenges - The acceptance of digital RMB among small and micro merchants remains low, primarily concentrated in retail and catering sectors, lacking diverse payment scenarios such as healthcare, education, and tourism [1] - Online penetration of digital RMB is significantly low, with most promotional activities focusing on short-term consumption incentives rather than sustainable engagement [1] Group 2: Recommendations for Development - Clear objectives should be established to enhance merchants' total volume, flow, and quality, focusing on improving service models and transitioning from offline to online operations [1] - Continuous optimization of application scenarios is necessary, targeting high-frequency daily use areas such as supermarkets, hospitals, schools, and transportation facilities to achieve comprehensive coverage [2] Group 3: Addressing Specific Issues - To tackle the issue of low coverage and online penetration, policies should incentivize high-frequency scenarios like supermarkets and public transport, promoting a "small amount, high frequency" model [3] - Building an integrated online ecosystem by collaborating with major e-commerce platforms and linking digital RMB payments with credit and loyalty programs can enhance user engagement and reduce marketing costs [3] - Innovating asset rights systems by incorporating digital RMB wallet balances into asset management calculations can upgrade wallets from mere payment tools to asset accounts, increasing customer retention [3] Group 4: Merchant Incentives - Implementing cash rewards based on transaction metrics can motivate merchants to adopt digital RMB, with a tiered reward system designed for varying levels of transaction performance [4] - Providing credit support tailored to merchants' needs, utilizing data analytics for risk assessment, can encourage the use of digital RMB wallets while simultaneously promoting traditional credit services [4] - Setting up fee reductions and value-added benefits based on merchants' digital RMB transactions can further incentivize adoption [5] Group 5: Internal Motivation - Sufficient resources should be allocated to digital RMB initiatives, enhancing employee performance incentives to foster internal motivation for promoting digital currency business [7]

Core Viewpoint - The article emphasizes the rapid transformation of the financial ecosystem through technology, highlighting the efforts of China Construction Bank's Shenzhen branch in enhancing banking services via digital channels and self-service innovations [1]. Group 1: Self-Service Channel Transformation - The bank is focusing on digital transformation of self-service channels to improve service efficiency and customer experience [1]. - The introduction of "Smart Teller Machines" (STM) allows customers to perform self-service transactions easily, receiving positive feedback for their simplicity and speed [2]. - The bank has implemented a one-stop service model, enabling customers to complete multiple transactions with a single confirmation, enhancing convenience [2]. Group 2: Comprehensive Services - The bank is expanding its "Smart Government" services, allowing customers to handle over a hundred government-related transactions through self-service machines, addressing common pain points in public service [3]. - The bank's outreach includes on-site services using intelligent devices to assist customers in various locations, ensuring financial services are accessible [3]. Group 3: Personalized Care - The bank has introduced a "Senior Care Version" of the smart teller machine, addressing the specific needs of elderly customers to improve their self-service experience [4]. - Services for cross-border customers have been expanded, allowing for various high-frequency transactions at key locations [4]. Group 4: Omnichannel Coordination - The bank promotes seamless integration between online and offline services, allowing customers to make appointments and manage transactions through multiple digital platforms [4]. - This omnichannel approach has led to over 500,000 customer interactions annually, indicating strong customer acceptance [4]. Group 5: Online Migration - The bank is prioritizing mobile services, enabling customers to perform high-frequency transactions through mobile banking applications, enhancing convenience [5]. Group 6: Smart Card Vault Innovation - The bank has introduced a "Smart Card Vault" to streamline the card issuance process, reducing the need for manual operations and improving customer service efficiency [6][7]. - The smart card system has processed over 400,000 transactions since its launch, significantly enhancing customer satisfaction and operational efficiency [8]. Group 7: Future Directions - The bank plans to continue leveraging advanced technologies such as big data, 5G, and artificial intelligence to further enhance its self-service channels and create a more inclusive and environmentally friendly banking experience [9].