Core Insights - The "Jinxiu Tianfu · Anyi Market" event, organized by the Ministry of Culture and Tourism and held in Chengdu, showcases over 50 new cultural tourism scenes and 45 new themed travel routes during the National Day holiday, transforming Chunxi Road into an open-air cultural tourism theater [2][4] Group 1: Financial Integration in Cultural Tourism - Sichuan Bank has deeply integrated into the market ecosystem, providing comprehensive support from event preparation to material assurance, demonstrating a successful model of "finance + cultural tourism" collaboration [4][7] - The bank has significantly increased its credit investment in the cultural tourism industry, innovating financial products and services to support the development of a culturally strong and tourism-rich province [7] Group 2: Consumer Empowerment through Financial Services - Sichuan Bank has created a consumption ecosystem linked by the "Anyi Panda · Cultural Tourism Card," integrating resources from over 38,000 merchants across the province, facilitating 100 convenient functions such as ticket booking and transportation [9] - The bank launched the "Anyi Panda · Cultural Tourism Card" (PandaPay) for foreign nationals, enhancing payment convenience and customer satisfaction for international tourists in Sichuan, with an issuance target of 1.93 million cards by April 2025, expected to drive 4.5 billion yuan in consumption [9] Group 3: Innovative Business Models - The bank is actively involved in the "2025-2026 Sichuan Bank City Football League," marking a significant step in the "finance + sports + cultural tourism" ecosystem, with a special investment of 30 million yuan in consumer subsidies to stimulate various consumption scenarios [10] - This initiative aims to enhance the impact of the sports event while promoting cultural tourism consumption, creating a win-win situation for all stakeholders involved [10] Group 4: Overall Impact on Cultural Tourism Development - Sichuan Bank's financial initiatives are contributing to the deep integration and development of cultural and tourism sectors in Sichuan, fostering a vibrant economic environment [12]