Core Insights - The "Jinxiu Tianfu · Anyi Market" event, organized by the Ministry of Culture and Tourism and held in Chengdu, showcases over 50 new cultural tourism scenes and 45 new themed travel routes during the National Day holiday, transforming Chunxi Road into an open-air cultural tourism theater [2][4] Group 1: Financial Integration in Cultural Tourism - Sichuan Bank has deeply integrated into the market ecosystem, providing comprehensive support from event preparation to material assurance, demonstrating a successful model of "finance + cultural tourism" collaboration [4][7] - The bank has significantly increased its credit investment in the cultural tourism industry, innovating financial products and services to support the development of a culturally strong and tourism-rich province [7] Group 2: Consumer Empowerment through Financial Services - Sichuan Bank has created a consumption ecosystem linked by the "Anyi Panda · Cultural Tourism Card," integrating resources from over 38,000 merchants across the province, facilitating 100 convenient functions such as ticket booking and transportation [9] - The bank launched the "Anyi Panda · Cultural Tourism Card" (PandaPay) for foreign nationals, enhancing payment convenience and customer satisfaction for international tourists in Sichuan, with an issuance target of 1.93 million cards by April 2025, expected to drive 4.5 billion yuan in consumption [9] Group 3: Innovative Business Models - The bank is actively involved in the "2025-2026 Sichuan Bank City Football League," marking a significant step in the "finance + sports + cultural tourism" ecosystem, with a special investment of 30 million yuan in consumer subsidies to stimulate various consumption scenarios [10] - This initiative aims to enhance the impact of the sports event while promoting cultural tourism consumption, creating a win-win situation for all stakeholders involved [10] Group 4: Overall Impact on Cultural Tourism Development - Sichuan Bank's financial initiatives are contributing to the deep integration and development of cultural and tourism sectors in Sichuan, fostering a vibrant economic environment [12]

Core Insights - Longhao Airlines and Sichuan Bank have established a strategic partnership to launch the "Anyi Panda·Cultural Tourism Card," marking a significant step in the integration of aviation and finance to promote high-quality development in the cultural tourism industry in Sichuan and Zhejiang [1][3]. Group 1: Strategic Partnership - The partnership is a key move for Longhao Airlines to deepen its local presence and expand its service ecosystem, leveraging both companies' strengths in aviation networks, financial services, customer resources, and brand influence [2][3]. - The collaboration aims to provide enhanced travel and consumption experiences for passengers and cardholders across Sichuan and Zhejiang, focusing on brand joint promotion, resource sharing, and mutual member benefits [2][3]. Group 2: Card Features and Benefits - The "Anyi Panda·Cultural Tourism Card" offers cardholders various discounts on Sichuan cultural tourism and exclusive benefits from Longhao Airlines, such as ticket discounts, priority check-in, and accelerated or mutual membership points accumulation [4]. - This initiative represents a significant milestone for Longhao Airlines in serving the local economy and for Sichuan Bank in promoting the deep integration of finance with cultural tourism and aviation industries [4]. Group 3: Future Prospects - Both companies will continue to explore resource integration and service upgrades, aiming to create a more seamless connection for cultural and economic exchanges between Sichuan and Zhejiang, thereby injecting new momentum into the high-quality development of the regional cultural tourism economy [4].