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金融功能—品牌价值—社会认同正向循环
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青岛银行连续九年跻身亚洲品牌500强 以金融韧性书写区域银行高质量发展答卷
Core Insights - Qingdao Bank has been recognized in the 2025 Asia Brand 500 list, marking its ninth consecutive year on the list, with a ranking improvement of 7 places to 408, indicating a sustained enhancement in brand value [2] - The bank's strategy focuses on "multi-dimensional innovation + local deep cultivation," integrating brand building into regional development through cross-industry collaborations such as "finance + sports" and "finance + arts" [2] - Qingdao Bank has established itself as a key player in supporting the real economy, with significant advancements in blue finance, green finance, technology finance, and inclusive finance [5] Brand Value and Recognition - Qingdao Bank's brand value reached 36.236 billion yuan, successfully transitioning from a city financial brand to a vibrant regional brand [2] - The bank has been included in the "China's 500 Most Valuable Brands" list for nine consecutive years, reflecting its strong market presence and brand recognition [2] Financial Performance and Innovations - As of June, the bank's blue loan balance was 19.226 billion yuan, a year-on-year increase of 14.56%, while green credit reached 51.609 billion yuan, up 38.18% from the beginning of the year [5] - The bank's inclusive loan balance stood at 48.796 billion yuan, growing by 8.22% year-to-date, showcasing its commitment to addressing financing challenges for small and micro enterprises [5] Structural and Risk Management - Qingdao Bank has adopted a "one body, two wings" structure, with Qingyin Wealth Management and Qingyin Financial Leasing as extensions to enhance comprehensive services [6] - The bank's non-performing loan ratio decreased to 1.12%, with a provision coverage ratio of 252.8%, indicating improved asset quality and risk management [6] - The ongoing digital transformation and big data risk control are enhancing service precision and positioning the bank as a collaborative solution provider [6] Strategic Development - The bank's ascent in the Asia Brand 500 rankings is attributed to its long-term strategy of "deep cultivation in the region, serving the real economy, and co-creating brand value," providing a replicable development model for regional banks in China and Asia [6]