Core Viewpoint - The rapid development of digital finance has transformed bank cards into "smart life carriers" that integrate consumption, wealth management, and credit, while also increasing payment risks. To promote safe usage of bank cards, the Bank of China Foshan Branch has launched a campaign titled "Smart Card Use, Safe Payment" utilizing popular events to educate consumers on financial safety [1]. Group 1: Campaign Strategies - The Foshan Branch of the Bank of China leveraged high-traffic events like the "15th National Games" to set up consultation points, distributing educational materials on topics such as telecom fraud and safe card usage [1]. - During the "National Games," staff acted as "financial guardians," engaging with the public to raise awareness about legal risks associated with lending bank cards and common fraud tactics [1]. Group 2: Educational Initiatives - The Foshan Branch collaborated with local schools to conduct a "Fraud Prevention Public Class" for around 200 students, using real-life examples to explain fraud methods and enhance financial safety awareness [3]. - The bank's instructors covered topics like safe card usage, campus fraud prevention, and digital payment security, effectively improving students' understanding of financial risks [3]. Group 3: Community Engagement - At the "2025 Neighborhood Culture Festival," the Foshan Branch set up booths to educate older adults on identifying suspicious links and protecting against illegal financial advertisements, while also promoting rational consumption and credit knowledge to younger citizens [4]. - The bank integrated credit education into community events, emphasizing the importance of maintaining good credit and providing guidance on avoiding loan defaults [6]. Group 4: Future Plans - The Foshan Branch plans to continue enhancing financial consumer protection education, expanding its "finance + life services" model to cover more areas, including business districts and rural areas, aiming for a systematic and regular dissemination of financial knowledge [6].

Group 1 - The core theme of the event is "Protecting Financial Rights and Supporting a Better Life," aimed at providing practical financial services to employees [1] - Bank staff engaged with employees through distributing promotional materials, case explanations, and interactive Q&A sessions, focusing on financial needs such as exclusive no annual fee for salary cards and investment benefits [3] - The event also emphasized consumer protection knowledge, including prevention of telecom fraud, rejection of illegal online loans, and protection of personal credit, addressing employees' inquiries about loans and transfers [3] Group 2 - The bank plans to continue deepening its service in corporate settings, aiming to provide more precise financial support [3]

Core Viewpoint - The company is actively promoting financial literacy and safety through a series of community engagement activities, emphasizing the theme "Love and Responsibility, Insurance Makes Life Better" [1][11]. Group 1: Financial Education Initiatives - The company is implementing the "Five Entrances" initiative to expand financial education outreach, targeting communities, enterprises, and rural areas, with a focus on the elderly and youth [2]. - In the Zanshan community, staff distributed promotional materials and provided on-site explanations to elderly residents about fraud prevention and recognizing illegal fundraising traps, effectively enhancing residents' risk awareness [2]. - Employees provided detailed introductions on anti-money laundering basics to corporate staff, guiding them to prevent money laundering activities and enhance self-protection [4]. Group 2: Community Engagement Activities - On July 8, the company participated in the "7.8 Public Charity Walk" organized by the Qingdao Insurance Industry Association, covering approximately 3.3 kilometers while promoting financial insurance knowledge to citizens [6]. - During the event, staff utilized the "Step by Step to Win" campaign to distribute materials and explain financial knowledge in simple terms to villagers and vendors, promoting financial safety education in rural areas [6]. Group 3: Environmental Responsibility - The company advocated for green environmental concepts by organizing employees to pick up litter during promotional activities, contributing to the beautification of Qingdao and raising public awareness about environmental protection [9]. Group 4: Future Plans - The company plans to leverage the "7.8 Insurance Publicity Day" activities as an opportunity to further diversify financial safety knowledge dissemination, aiming to enhance public risk awareness and financial literacy [11].