Core Viewpoint - The company demonstrates its commitment to customer-centric service by engaging in a unique agricultural assistance initiative, blending financial services with community support [1][3][4] Group 1: Customer-Centric Initiatives - The company organized a "picking volunteer team" consisting of agency staff and enthusiastic customers to assist a 76-year-old fruit grower in harvesting ripe apricots [1][3] - The initiative reflects the company's core service philosophy, extending beyond traditional service windows to address real-life challenges faced by customers [3][4] Group 2: Community Engagement - The volunteer team actively participated in the harvest, showcasing teamwork and dedication, which helped alleviate the elderly grower's concerns about the impending harvest [3] - The action not only provided immediate assistance but also reinforced the company's brand message of caring and social responsibility [3][4] Group 3: Brand and Social Responsibility - This agricultural assistance event serves as a vivid example of the company's commitment to social service, demonstrating that corporate responsibility can resonate with community needs [3][4] - The initiative illustrates how financial services can engage with and positively impact local communities, moving beyond mere transactional relationships [4]

Core Viewpoint - The Jiangsu branch of the Construction Bank organized a "High School Entrance Examination Support Team" to provide assistance and care for students during the examination period, offering essential supplies and services to ensure a smooth experience for both students and their families [1][5][11]. Group 1: Support Services - The "Laborer’s Harbor" transformed into "High School Entrance Examination Supply Stations," providing emergency exam supplies, water, and shade for students and their families at various examination sites [1][3][5]. - A total of 14 "Love Assistance" mobile stations were set up in Nanjing, offering free emergency exam stationery and refreshments for waiting parents [1]. - The support included setting up rest areas, providing psychological relief for anxious parents, and distributing essential items like umbrellas, water, and stationery [5][13]. Group 2: Community Engagement - Volunteers actively engaged with students and parents, offering words of encouragement and distributing supplies such as water, umbrellas, and emergency stationery [3][9][12]. - The initiative also included educational components, such as financial literacy sessions for parents to prevent fraud during the examination period [11]. Group 3: Overall Impact - The support efforts reached multiple locations across Jiangsu, including cities like Wuxi, Xuzhou, and Huai'an, with over 300 items distributed to help alleviate stress for students and their families [8][12]. - The Construction Bank's commitment to supporting students during this critical time reflects its dedication to community service and engagement [15].