Core Viewpoint - The company demonstrates its commitment to customer-centric service by engaging in a unique agricultural assistance initiative, blending financial services with community support [1][3][4] Group 1: Customer-Centric Initiatives - The company organized a "picking volunteer team" consisting of agency staff and enthusiastic customers to assist a 76-year-old fruit grower in harvesting ripe apricots [1][3] - The initiative reflects the company's core service philosophy, extending beyond traditional service windows to address real-life challenges faced by customers [3][4] Group 2: Community Engagement - The volunteer team actively participated in the harvest, showcasing teamwork and dedication, which helped alleviate the elderly grower's concerns about the impending harvest [3] - The action not only provided immediate assistance but also reinforced the company's brand message of caring and social responsibility [3][4] Group 3: Brand and Social Responsibility - This agricultural assistance event serves as a vivid example of the company's commitment to social service, demonstrating that corporate responsibility can resonate with community needs [3][4] - The initiative illustrates how financial services can engage with and positively impact local communities, moving beyond mere transactional relationships [4]

在六月的骄阳和暴雨中，用一瓶水的清凉、一把扇的关怀，建行江苏省分行组成"高考陪伴团"，护航省内莘莘学子奔上追梦路。 "劳动者港湾"化身"高考补给站"，南京分行张富清金融服务队在全市范围内开展高考护航行动，在考点附近搭建了14个"爱心助考"移动港湾，为考生免费提 供应急考试文具，也为等候的考生家长们准备矿泉水、小扇子等防暑用品，提供避暑挡雨的休息场所，让学子安心赴考、家长放心陪考。同时，现场还向等 候的考生家长们介绍金融消保知识，守护百姓"钱袋子"。 忽大忽小的雨声是进击的鼓点，怀揣梦想的学子踏入考场。常州溧阳支行"张富清金融服务队"第七年开启"助力高考"行动，以"建行蓝"搭建"高考加油站"。 准备丰富物资，为考生、家长遮雨送暖，还向雨中坚守的警察、环卫工人等送上贴心问候。 高考首日上午，淮安分行"能量补给站"火热上线，工作人员为考生及家长送上暖心助力，累计发放文具、风油精、折扇、矿泉水等物品300余份。一份份贴 心好物，即时缓解焦灼疲惫，赋能考生从容应考，亦为守候的家长撑起一片清凉。 建行盐城亭湖支行"张富清党员服务队"走进盐城中学，向送考家长赠送矿泉水，发放印有"劳动者港湾"的清凉小扇，为炎夏带来习习清风， ...