金饰企业提价
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老铺黄金,又要提价了
财联社· 2025-10-18 03:18
Core Viewpoint - The recent surge in gold prices, reaching historical highs, is attributed to various economic factors, including U.S. government instability, high expectations for interest rate cuts by the Federal Reserve, and increased central bank gold purchases as a hedge against sovereign debt risks and financial system vulnerabilities [1][2]. Group 1: Gold Price Trends - Gold prices have seen a dramatic increase, with London gold reaching a peak of $4,380.79 per ounce and Shanghai gold surpassing 1,000 yuan per gram, marking a year-to-date increase of over 60% [1]. - Short-term resistance for gold prices is anticipated around $4,750 per ounce, but the long-term upward trend is expected to continue [2]. - The average selling price of gold jewelry has risen significantly, with some brands reporting prices exceeding 1,279 yuan per gram, reflecting an increase of approximately 150 yuan per gram since October [2]. Group 2: Consumer Behavior and Market Dynamics - The rising gold prices may suppress consumer demand for gold jewelry, leading to a shift from quantity to quality in consumer preferences, with a focus on added value in products [2]. - Despite the high gold prices, professional investors still have a low allocation to gold, indicating potential for growth in investment interest [2]. Group 3: Company Performance and Pricing Strategies - Chow Tai Fook reported a decline in same-store sales in mainland China and Hong Kong, with respective decreases of 8.6% and 10%, while retail value increased by 4.1% [2]. - The average selling price of gold jewelry in mainland China rose from 6,400 HKD to 7,900 HKD, and in Hong Kong and Macau from 9,400 HKD to 11,700 HKD [3]. - Lao Pu Gold announced a price adjustment scheduled for October 26, 2025, marking its third price change this year, reflecting ongoing market volatility [3][7].