Core Viewpoint - The article highlights the significant rise in platinum prices, which have reached their highest level since 2014, surpassing $1400 per ounce, with a year-to-date increase of nearly 50%, outpacing gold and silver [2]. Group 1: Market Trends - Platinum prices have surged, with a notable increase of over 3% in a single trading session [2]. - The global supply of platinum decreased by 10% year-on-year in Q1, totaling 45.3 tons, while demand increased by 10% to 70.7 tons, indicating a projected shortage of 30 tons for the third consecutive year [6]. - China has become the largest retail investment market for platinum, surpassing North America [6]. Group 2: Consumer Behavior - New platinum jewelry stores are emerging in markets, with some reducing gold jewelry displays in favor of platinum [5]. - Consumer sentiment is mixed; while some recall platinum's past popularity, others prefer gold or K-gold for wedding rings due to perceived value and cost [5]. Group 3: Industry Insights - Analysts from BMO Capital Markets expect platinum prices to rise to $1500 per ounce by year-end, driven by macroeconomic factors and commodity cycles [6]. - Goldman Sachs attributes the rapid rise in platinum prices to speculative investments and increased ETF holdings rather than fundamental improvements, cautioning about potential price corrections due to declining automotive demand [7].