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年末税优保险营销升温 “高收益”话术暗藏玄机
临近年末,以"个税节税"为卖点的保险产品营销趋热。近日,不少保险代理人在社交平台发布利用 保险产品进行节税的信息。目前可实现个人所得税节税的保险产品有两类,一类是税优健康险产品,每 年最高可享2400元的抵税额度;另一类是个人养老金保险产品,每年最高可享12000元的抵税额度。 保险销售人员在推介时极力强调税优保险"既能提供健康保障,又能节省个税"的双重功能,将高收 益作为卖点,宣称"最高收益率可达10%以上"。记者调研了解到,所谓高收益往往是将个税抵扣金额计 入收益后计算得出,并非传统意义上保险产品的收益。业内人士认为,此类宣传涉嫌销售误导,消费者 应警惕其中的风险,在购买保险产品时需关注自身的保险保障需求,将节税视为一个加分项,而非作出 购买决定的唯一依据。 ● 本报记者 陈露 "节税+提供保险保障" "在2025年投保生效的个人养老金保险和税优健康险可以享受税优政策,都可以在次年个人所得税 综合所得汇算清缴时办理税前扣除。"保险经纪人苏女士向记者介绍。 苏女士说:"目前符合税优政策的健康险主要有医疗险、护理险等险种,护理险一般为2400元起 投,可以充分利用每年最高2400元的抵税额度。个人养老金保险产 ...
误导话术变险企“生意经”?中意人寿“背靠大树”的合规隐忧
Nan Fang Du Shi Bao· 2025-08-19 09:45
Core Viewpoint - The recent penalty imposed on Zhongyi Life Insurance's Zhuhai branch highlights deeper issues within the insurance industry, particularly concerning misleading sales practices and compliance failures [2][4]. Group 1: Regulatory Actions and Penalties - Zhongyi Life Insurance's Zhuhai branch was fined 174,000 yuan for false advertising, misleading training of agents, and offering benefits outside of insurance contracts [2]. - The penalties also extended to the branch's deputy general manager and the head of personal marketing, each receiving a warning and a fine of 22,000 yuan [2]. - This incident is part of a broader trend, with Zhongyi Life receiving over 10 penalties since 2025 for various compliance issues, including misleading sales practices and internal control failures [4][9]. Group 2: Financial Performance - Despite compliance issues, Zhongyi Life reported a significant financial performance, with insurance revenue of 23.611 billion yuan in the first half of 2025, marking an 11.08% year-on-year increase, and a net profit of 1.094 billion yuan, up 32.77% [4]. - The company has maintained profitability for 15 consecutive years, indicating strong financial health despite regulatory challenges [4]. Group 3: Management and Governance - The recent appointment of Tong Tianxi as the new chairman reflects a shift in leadership, with a focus on financial management rather than insurance industry experience [7]. - The company's reliance on resources from its parent company, China National Petroleum Corporation, has led to a focus on short-term performance over compliance, raising concerns about governance and internal controls [9][10]. - There is a need for a comprehensive overhaul of compliance culture and internal governance to address the systemic issues highlighted by recent penalties [9].
瑞众保险万能险保费追加受限争议背后:利差损需防范,销售误导须改正
Bei Jing Shang Bao· 2025-08-08 07:25
据媒体近日报道,山东青岛的消费者张简(化名)表示,2022年,他妻子购买了"华夏福临门(吉祥如 意版)年金保险",该保险附带一份"华夏金管家终身寿险(万能型,钻石增强版)"。 张简称,他和妻子正是因为看中该账户的价值,才购买了这款保险。而在今年5月初,当张简和妻子想 继续向该账户转账存钱时,却发现该账户已不允许存入。他咨询保险代理人才得知,该保险附带的账户 均已被停用。 张简表示,保险公司无故停止该账户的使用,违约在先,希望该公司能全额退还保费,并进行一定的赔 偿。 存款利率一降再降,随之而来的"存款搬家"现象频频出现。"掷金百万到万能险中锁定3%利率"等相关 新闻屡见报端,不过,欲将存款"成功"搬家至保险账户中,不确定性正在大大增加。 6月25日,北京商报记者了解到,有媒体近日报道称,一消费者表示此前在华夏人寿保险股份有限公司 (现为"瑞众人寿保险有限责任公司",以下简称"瑞众保险")购买了一款保险,该保险附带一个储蓄账 户,可享受年化至少3.0%的"利息"。不过,近期在向该账户转账存钱时,却发现已无法存入。 据了解,上述保险附带的账户为一款万能险,需要关注的是,近年来万能险账户暂停追加保费的情况并 不少见 ...