Core Insights - The competition among long video platforms in China is shifting from online metrics like content scale and membership numbers to offline experiences as of 2024-2025 [1][5] - A new focus is emerging on transforming "watching content" into "experiencing IP" and "exploring scenes," with iQIYI leading the charge into offline entertainment spaces [3][5] Industry Trends - iQIYI announced its entry into "offline parks and content e-commerce" in April 2025, with projects in Yangzhou, Kaifeng, and Beijing [3][6] - The shift to offline is seen as a way to rebuild user relationships and extend content lifecycles, moving from "content is king" to "experience is king" [5][6] iQIYI's Strategy - iQIYI is the first player to systematically plan for "parkification," with a focus on smaller, modular entertainment spaces that can quickly adapt content [6][8] - The design of iQIYI's parks emphasizes immersive experiences, rapid content iteration, and diverse revenue streams, including ticket sales and secondary consumption [8][10] Competitive Landscape - Other platforms like Tencent Video and Youku are exploring different strategies, such as event-based operations and cultural tourism collaborations, while observing iQIYI's progress [20][22] - The industry consensus is that offline experiences are becoming integral to platform strategies, moving beyond mere extensions of online content [24][25] Future Considerations - The success of offline parks will depend on factors like location, audience targeting, content density, and financial sustainability [14][19] - The long video industry is at a crossroads, where the relationship with users is evolving from "content supply" to "experience touchpoints" and "diverse monetization" [24][27]