门店提质增效
Search documents
蜜雪集团(02097):2025年报业绩点评:门店提质增效,全球化、多品牌持续推进
GUOTAI HAITONG SECURITIES· 2026-03-29 06:16
Investment Rating - The investment rating for the company is "Buy" [1][6]. Core Insights - The report emphasizes the company's focus on improving store quality and efficiency while steadily expanding its multi-brand store network in 2026 [2]. - The company is projected to achieve a net profit of 6.31 billion RMB in 2026, with a growth rate of 7% [11]. - The target price for the company is set at 332.40 HKD, based on a valuation of 20x PE for 2026, which is slightly above the industry average [11]. Financial Summary - Total revenue is expected to grow from 33.56 billion RMB in 2025 to 37.996 billion RMB in 2026, reflecting a year-on-year increase of 13.2% [5]. - Gross profit for 2025 is reported at 10.452 billion RMB, with a year-on-year growth of 29.7% [11]. - The net profit attributable to the parent company for 2025 is 5.887 billion RMB, showing a year-on-year increase of 32.7% [11]. - The company plans to enhance its supply chain and digital operations while focusing on product quality and brand development [11]. Store Expansion and Performance - By the end of 2025, the total number of stores reached 59,823, marking a 29% increase year-on-year, with a net addition of 13,344 stores [11]. - The company experienced a 5.4% closure rate for franchise stores in 2025, compared to 4.3% in 2024 [11]. - The average revenue per store for 2025 showed a 6% increase in product sales and a 28% increase in equipment sales year-on-year [11]. Cost and Profitability Metrics - The gross margin for 2025 is reported at 31.1%, a decrease of 1.3 percentage points year-on-year, attributed to changes in revenue structure and rising raw material costs [11]. - The sales expense ratio for 2025 is 6.1%, a slight decrease of 0.3 percentage points year-on-year [11]. - The company aims to maintain a strong return on equity (ROE) of 24.08% in 2025, projected to decline gradually to 17.26% by 2028 [12].