Core Insights - The sunscreen market is experiencing a significant transformation towards multifunctional products that integrate sun protection, skincare, and anti-aging benefits [21] Industry Trends - The demand for sunscreen products is rapidly increasing due to rising temperatures and heightened consumer awareness about sun protection [4][5] - The sunscreen apparel segment has evolved from a niche category to a mainstream consumer product, with sales of sunscreen clothing reaching 10 billion yuan in just three years for companies like Bosideng [6][19] - The market for sunscreen cosmetics has reached 14.8 billion yuan in 2023, with projections to grow to 22.4 billion yuan by 2028 [15] Consumer Behavior - Consumers are increasingly seeking products that not only provide sun protection but also address skin concerns such as hydration and anti-aging [11][14] - The demographic for sunscreen products is expanding, with male consumers showing a growing interest in sun protection, particularly in the chemical sunscreen category [15][19] Market Dynamics - The domestic sunscreen apparel market is projected to exceed 80 billion yuan in 2024, with a significant portion attributed to sunscreen clothing [19] - The competitive landscape is shifting, with domestic brands leveraging technological advancements and cost advantages to compete with foreign brands [21] Product Innovation - There is a trend towards combining different functionalities in sunscreen products, such as incorporating moisturizing agents and using advanced materials for better performance [13][21] - The focus on lightweight, breathable, and quick-drying fabrics is becoming essential in the development of sunscreen apparel [20][21]